This document discusses open over-the-top (OTT) video content platforms. It defines OTT as streaming media distributed directly over the internet bypassing traditional distribution methods. The document then covers OTT market drivers and business models. It examines the most popular OTT platform in Vietnam and challenges for successful OTT platforms including scalability, content acquisition and management, audience engagement, and business models. Finally, it proposes a modular technical architecture for an open OTT video platform using open source technologies.

1. Open OTT - Video Content Platform
Concepts, contexts and technical architecture with Open Source Technology
by Trieu Nguyen (Nguyễn Tấn Triều)
http://bigdatavietnam.org

2. Content at a Glance
Concepts
Basic information
OTT
Market
Context
● Main drivers
● Business model
● Internet user
● Infrastructure
Case study
System Architecture for
Open OTT Video Platform

3. What is OTT ?
Over the top (OTT) is a term used to refer to content providers that distribute
streaming media as a standalone product directly to viewers over the Internet,
bypassing telecommunications, multichannel television, and broadcast television
platforms that traditionally act as a controller or distributor of such content.
https://en.wikipedia.org/wiki/Over-the-top_media_services

5. https://www.mediabuzz.com.sg/research-april-13/comscore-video-metrix-vietnam-leads-in-online-video-vi
ewing-penetration-across-asia-pacific

6. https://www.mediabuzz.com.sg/research-april-13/comscore-video-metrix-vietnam-leads-in-online-video-vi
ewing-penetration-across-asia-pacific

7. Why is OTT ?

8. Key supply-side developments in the IP-based TV and VoD
markets
2018
We will focus on
Entertainment on
the next slide

9. How Entertainment Companies make profit

10. Entertainment sector through financial statement

11. What is the most popular OTT Video Platform in Vietnam ?
https://e.vnexpress.net/news/business/internet-streaming-one-up-on-traditional-tv-in-vietnam-3762130.html

12. Challenges for successful OTT platform
Challenge 1
Platform
● Scalability system
● CDN
● Video CMS
● Flexible API
● Data Management
● DRM Management
● Video Player
● Big Data System
● Recommendation System
Challenge 2
Content
● Buying process
● Producing process
● Distribution process
● Copyright management
● Content Monetization
● Partner management
● Exclusive content
Challenge 3
Conversion
● Audience development
● Engagement growth
● User Loyalty Development
● Reduce Customer Churn
● Agile business model

13. Philosophy of successful OTT platform

14. Case study
Open OTT Video Platform
How can we build the platform for
“video-first” business ?

15. Implementation

16. Module 1
● Video Player
● Mobile Apps
● Progressive Web Apps
Module 2
Scalable API Content Server
https://github.com/rfxlab/RFX-Lambda-Server
Module 3
Content Operation System
● Database: ArangoDB
● Frontend: Vue.js + Spring Boot
Module 4
Big Data and A.I System
● Log Database: https://clickhouse.yandex
● Analytics System: https://github.com/rfxlab/rfx
● A.I System: https://www.tensorflow.org
Module 5
● Subscription System
● Ad Exchange System

18. Thank you
Hope you get useful knowledge
from this slide.
Bests,
Trieu
max growth
https://twitter.com/tantrieuf31