The document outlines the development and capabilities of Leo CDP, a customer data platform aimed at addressing five key challenges in customer data utilization, including optimizing advertising costs and enhancing customer happiness. It provides a roadmap for building solutions with Leo CDP, featuring case studies from the spa and hotel industry to illustrate customer journey mapping and personalized marketing strategies. Additionally, it emphasizes the platform's features, such as real-time event statistics and customer 360 reports, to help businesses manage customer data effectively.

1. Building Your Customer
Data Platform with LEO CDP
By Chief Platform Engineer: Nguyễn Tấn Triều (Thomas)
My Email: trieu@leocdp.com
My Phone: +84-903122290
https://leocdp.com

2. About myself
● Working as software engineer since 2008
● Started and coded LEO CDP since 2019
● Founded BigDataVietnam.org since 2014
● Former Head of Platform at Blueseed Digital
● Former Lead Software Engineer at FPT
Telecom
My profile details at
https://www.linkedin.com/in/tantrieuf31
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3. Our roadmap
1. Five challenges we are tackling today
2. How to build your solutions with LEO CDP
3. Case study in Spa and Hotel Business
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4. Our roadmap
1. Five challenges we are tackling today
2. How to build your solutions with LEO CDP
3. Case study in Spa and Hotel Business
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5. First challenge:
How to create business value from customer data
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6. Second challenge:
Customer Journey is more complex
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7. Third challenge:
A.I System is really stupid if you do not have 360-degree view
Actually, I am a dog !
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8. To build a Single View Customer Strategy,
you need a true CDP
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9. Fourth challenge:
How to optimize advertising cost
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10. Fifth challenge:
How to create happiness for your customers
“happy” chemical
E.g: Tiktok, Netflix,...
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11. Complex problems need a new thinking mindset.
The U.S.P.A framework could help you
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12. Our roadmap
1. Five challenges we are tackling today
2. How to build your solutions with LEO CDP
3. Case study in Spa and Hotel Business
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13. LEO CDP is the product from Analytics mindset and it’s free
50,000 profiles
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14. LEO CDP could help you build your own CDP
with just 8 steps
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15. CDP Use Cases and Outcomes
Advanced case Customer Churn Scoring
Prediction and Prevention
720-degree View
Credit Scoring
CLV forecasting
Predictive Analytics
Next Best Action
Intermediate case Cross-sell/ Up-sell
Customer Personalization
Real-time report
Ad Retargeting
Lead nurturing
RFM Segmentation
Proactive Customer Care
Foundational case Unified Customer Profile
with Identity Resolution
360-degree View
Lead Scoring
CAC analytics
Customer Segmentation
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Notes
CAC or Customer Acquisition Cost is the cost of winning a customer to purchase a product or service.
CLV or Customer Lifetime Value, a measurement of how valuable a customer is to your company, not
just on a purchase-by-purchase basis but across the whole relationship.

16. Our roadmap
1. Five challenges we are tackling today
2. How to build your solutions with LEO CDP
3. Case study in Spa and Hotel Business
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17. Define your Customer Journey Map
Case study in Spa/Service Industry
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18. PROSPECTIVE USER - LEAD NURTURE
A web visitor goes to the website, and he shows interest in the
service but doesn’t fill the book form.
In this case, the user can be shown a personalized web push
notification with an exciting offer which encourages him to book
service.
Website / Landing Page
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19. CUSTOMER PERSONALIZATION AT SCALE
● Track customer service requests across properties
● Tailor promotions based on booking history
● Offer a loyalty program across your hotel portfolio
● Send a personalized information via email
Website / Landing Page
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20. CUSTOMER - BIRTHDAY OFFER
A customer visits the website of SenSpa, 7 days before his
birthday. He receives a birthday special offer personalized for
him via an email or a notification bot or a homepage banner.
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21. LEO CDP could help you manage marketing
channels and get report insights quickly
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22. LEO CDP has event statistics in real-time,
so you have data insights faster
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23. One of LEO CDP’s clients, Trung Thuy Group, could unify
customer data from all business units and sale channels
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24. A good CDP could merge duplicate data for you
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25. Customer 360 Report in LEO CDP
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26. A segment
with report
and profiles
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27. You could do data segmentation to run email
marketing with personalized content
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28. Customer personalization for every profile
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29. You could build your own data connector
for synchronization and data enrichment
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30. To setup LEO CDP, please visit:
https://build.leocdp.com
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31. For more information, just Google “LEO CDP”
or visit our FB page to give us a “Like” 😀
https://facebook.com/leocdp.net
Or subscribe my channel
https://www.youtube.com/@trieu.leocdp 31