This document discusses Dataism and how businesses can use the LEO Customer Data Platform (CDP) in a Dataist mindset. It begins by asking why Dataism is important for humans, business, and society. It then explains how LEO CDP can unify customer data from different sources to create a single customer profile with scores and predictions. This allows businesses to classify, segment, and activate customers more effectively. The document recommends applying Dataism principles like observing customer data without coding or SQL to gain insights for a book retail business. It concludes by thanking the audience and providing contact information.

1. From Dataism to
Customer Data Platform
How to think in the age of Dataism with LEO CDP ?
Presented by Trieu Nguyen (Thomas)
LinkedIn: https://www.linkedin.com/in/tantrieuf31
Facebook: https://www.facebook.com/tantrieuf31

2. Key questions
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.

3. Have you seen “The Great Hack” ?
An awesome movie about Dataism

4. The first question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.

5. So what is Dataism ?

6. Dataism in daily life

7. Dataism in ONE picture
Image source: Chapter 4 Choices and Decisions - Self-Leadership book by Andrew Bryant, Ana Lucia Kazan

8. How can human do right actions in real World ?

10. My vision for Dataism
●
●
●
●
●

11. Recommended books for anyone who loves Dataism

12. The second question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
in the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.

13. Customer Database
The Evolution of Customer Data Management in business
Excel

14. Why is CDP ? Unify different types of customer data is hard

15. CRM can manage lower funnel only (Action,Loyalty and Advocacy)
CDP can manage the whole data funnel (Awareness to Advocacy)
Customer Data Funnel

16. Purpose of Customer Data Platform: Customer Classification

17. How LEO CDP works

18. Unify all event data into Unique Scored Profile

19. Customer Profile with personal information and scores

20. Predicting Customer Lifetime Value to optimize revenue

21. Scoring for Segmentation & Personalization

22. Customer Activation at the sweet spot

23. The third question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.

24. Start here

26. How to apply Dataism in practical business (Book Retail)

27. Data Observation with JavaScript Tag Code

28. Visual Customer Segmentation without coding and SQL

29. Key takeaway

31. Thank you!
facebook.com/bigdatavn
contact@uspa.tech
facebook.com/uspa.tech