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INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY
1
Why Do Banks Need A
Customer Data Platform?
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED
2
• Increase customer online
engagement.
• Provide a consistent and
personalized experience across
a range of marketing channels.
• Marketers have been unable to
leverage the data which are
mostly available in silos to run
targeted marketing campaigns.
CHALLENGES FACED BY THE FINANCIAL
MARKETERS
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED
3
Customer Data Platform (CDP), would help
banks address these challenges by ingesting
all the siloed customer data into a unified
customer profile and store them in a single
data repository.
Marketers could in turn use this data to run
personalized marketing campaigns that result
in positive outcomes.
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED
4
Here are the top 4 reasons why a
Customer Data Platform would be best
suited for Banks.
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED
5
Customer’s data are spread out across all the disparate data sources like;
#1 Unify data across all data points
Customer
Data
Platform
POS Systems
CRM
Applications
Data
Warehouses
Legacy
Systems
CDP can help these data
aggregate and organize
customer data to get
single unified view
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED
6
• With CDP, data can be unified
into single view for each
customer.
• Marketers can use this unified
data and target customers in
more Personalized manner
across customer’s preferred
channels.
#2 Single unified customer view
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED
7
• Banking marketers can now ensure
that customer information like
names, addresses, preferences,
etc. are accurate and up-to-date.
• Customer Data Platforms help
banks maintain data accuracy by
processing and updating customer
information in real-time.
• Marketers can run targeted
marketing campaigns without any
concerns about Customer data
integrity.
#3 Process customer data in real-time
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY
8
#4 Data Insights that drive hyper-personalized marketing campaigns
With a Customer Data Platform, a
banking marketer can gain access to data
insights for each customer who interacts
with the bank, their product preferences,
preferred marketing channels, and many
more.
With this information, marketers can run
hyper-personalized marketing campaigns
through the right channel and at the right
time.
INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL
SERVICES
© 2019 ALL RIGHTS RESERVED
9
Every channel comes with its own features and capabilities.
Financial marketers need to thoroughly understand what value
they can derive from them.
Get through a detailed information regarding the challenges that
financial marketers go through in the blog mentioned below,
BLOG CONTACT US
Thank you

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Why Do Banks Need A Customer Data Platform?

  • 1. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 1 Why Do Banks Need A Customer Data Platform?
  • 2. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 2 • Increase customer online engagement. • Provide a consistent and personalized experience across a range of marketing channels. • Marketers have been unable to leverage the data which are mostly available in silos to run targeted marketing campaigns. CHALLENGES FACED BY THE FINANCIAL MARKETERS
  • 3. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 3 Customer Data Platform (CDP), would help banks address these challenges by ingesting all the siloed customer data into a unified customer profile and store them in a single data repository. Marketers could in turn use this data to run personalized marketing campaigns that result in positive outcomes.
  • 4. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 4 Here are the top 4 reasons why a Customer Data Platform would be best suited for Banks.
  • 5. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 5 Customer’s data are spread out across all the disparate data sources like; #1 Unify data across all data points Customer Data Platform POS Systems CRM Applications Data Warehouses Legacy Systems CDP can help these data aggregate and organize customer data to get single unified view
  • 6. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 6 • With CDP, data can be unified into single view for each customer. • Marketers can use this unified data and target customers in more Personalized manner across customer’s preferred channels. #2 Single unified customer view
  • 7. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 7 • Banking marketers can now ensure that customer information like names, addresses, preferences, etc. are accurate and up-to-date. • Customer Data Platforms help banks maintain data accuracy by processing and updating customer information in real-time. • Marketers can run targeted marketing campaigns without any concerns about Customer data integrity. #3 Process customer data in real-time
  • 8. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 8 #4 Data Insights that drive hyper-personalized marketing campaigns With a Customer Data Platform, a banking marketer can gain access to data insights for each customer who interacts with the bank, their product preferences, preferred marketing channels, and many more. With this information, marketers can run hyper-personalized marketing campaigns through the right channel and at the right time.
  • 9. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 9 Every channel comes with its own features and capabilities. Financial marketers need to thoroughly understand what value they can derive from them. Get through a detailed information regarding the challenges that financial marketers go through in the blog mentioned below, BLOG CONTACT US