1. The document discusses how businesses can grow in the digital marketing age using technologies like cloud services, big data, AI, and headless CMS platforms. 2. It introduces LeoCloudCMS as a headless API CMS that is built for digital marketing 4.0 and can run scalably on cloud computing. 3. The key idea is to think of your entire business as a "box" and use LeoCloudCMS to attract internet users into the box and offer valuable services.

1. How to grow your business
in the age of Digital Marketing 4.0
Or how to increase Marketing ROI with LeoCloudCMS technology, Big Data and A.I
Ideas by Trieu Nguyen (Thomas)
at tantrieuf31@gmail.com

2. I get inspired ideas from
this book and write this
slide

3. The problem for next 5 years
Your Company
1. Develop new customers
2. Scale business
3. Predictable revenue
Context from 2019 to 2024
1. Infrastructure with cloud
services is very cheap
2. Big Data is a must for
every business
3. AI, Chatbot is everywhere
4. Customer Reach on
multiple devices (mobile,
VR, web, Smart TV) is very
popular
Materials for your business
1. Domain knowledge
2. Digital Media Structure
3. User needs
4. Media Brand Identity
5. Headless CMS software

4. Materials ⇢ Machines ⇢ Business Models ⇢ Capital Markets
Wealth of society

5. Key idea in 3 steps
1. Think all your business as the Box
2. Attract Internet user into the Box
3. Offering your valuable service in the Box
And the Box is built on LeoCloudCMS

6. Challenges
Challenge 1
Infrastructure
Cloud Computing
Vendors can help
E.g: Amazon Cloud.
Google Cloud,
Vinadata, ..
Challenge 2
Big Data System
Self-develop from
internal tech team
or using cloud
services
E.g: Kinesis, Google
Bigquery , Hadoop,
Clickhouse , ..
Challenge 3
Intelligence System
there are lots of
open source
technologies
● Apache Spark
● TensorFlow
● Apache Kafka
● RFX
Challenge 4
Experience System
Data Visualization
Accessible report
Accessible API
Chatbot
Mobile app
AR app

7. Implementation & Case Studies

8. What is LeoCloudCMS ?
It's just Headless API CMS, is built for digital marketing 4.0, and could
run very scalable on cloud computing
Wordpress or
traditional CMS is here
This is the purpose
of LeoCloudCMS

9. The LeoCloudCMS is built on Java for scalability

10. LeoCloudCMS
as full-stack
platform for
Digital Marketing

11. LeoCloudCMS
as Customer Data Hub for Digital Marketing

12. Media Advertising Business Model
LeoCloudCMS as
Audience Hub in
Ad Network

13. A marketing agency is the company, connect key accounts
with Advertising Media Network
E.g: MindShare can connect Nike creatives with TuoiTre
News
https://www.mindshareworld.com/about/clients
Ad Media Network is the company, connect media publishers and marketing
agencies) E.g: Google Ads connects media publishers and Mindshare
Media Publisher, is
the company, connect
Internet user with with
Advertising Media
Network
E.g: TuoiTre News
connects Google Ads
and Nike

14. Subscription-based Business Model

15. Subscription-based Business Model of Medium

16. Are you interested in LeoCloudCMS ?
Contact me at tantrieuf31@gmail.com