The document outlines the development of a Customer Data Platform (CDP) called Leo CDP, addressing key data-driven business challenges and how to leverage customer data effectively. It describes the evolution of customer data management technologies and emphasizes the integration of various data sources for unified customer insights. Leo CDP aims to enhance customer personalization and marketing efficiency while being accessible for free, promoting a collaborative ecosystem in managing customer data.

1. Building Your Customer
Data Platform with LEO CDP
By Chief Platform Engineer: Nguyễn Tấn Triều (Thomas)
My Email: trieu@leocdp.com
My Phone: +84-903122290
https://leocdp.com

2. Our roadmap
1. Key problems of data-driven business
2. How to solve problems with USPA mindset
3. How to build your solutions with LEO CDP

3. Our roadmap
1. Key problems of data-driven business
2. How to solve problems with USPA mindset
3. How to build your solutions with LEO CDP

4. First problem:
How to create business value from customer data

5. Second problem:
In omnichannel world, Customer Analytics is more complex

6. Third problem:
A.I System is really stupid if you do not have 360-degree view
Actually, I am a dog !

7. Fourth problem:
How to personalize cross-selling And optimize CLV ?

8. Fifth problem:
How to create happiness for your customers
“happy” chemical

9. Our roadmap
1. Key problems of data-driven business
2. How to solve problems with USPA mindset
3. How to build your solutions with LEO CDP

10. Customer Database
Evolution of Customer Data Management Technology
Microsoft Excel
1987 - now
1990s - now
Microsoft Access
MySQL
PostgreSQL
Oracle DBMS
2000s - now
Salesforce
SAP CRM
HubSpot Sales Hub
Sugar CRM
Zoho CRM
Odoo CRM
(2010s - now)
Segment.io
Salesforce CDP
Microsoft Dynamics 365
ActionIQ
Blueshift
Amplitude CDP
Hightouch CDP
Apache Unomi
A CDP with true heart, can be
export data as Excel, for free 😀

11. CRM can manage lower funnel only (Action,Loyalty and Advocacy)
CDP can manage the whole data funnel (Awareness to Advocacy)
CDP
CRM
CDP is not compete with CRM,
it's just a technology evolution
(1990s - 2020s)
(2010s - 2040s)

12. In LEO CDP, the system can store all data about customer
CDP

13. U.S.P.A framework is the mindset to build LEO CDP

14. One of LEO CDP’s clients, Trung Thuy Group, could unify
customer data from all business units and sale channels

15. Customer 360 Report in LEO CDP

16. A good CDP could merge duplicate data for you

17. A segment
with report
and profiles

18. LEO CDP is the product from Analytics mindset and it’s free
50,000 profiles

19. Our roadmap
1. Key problems of data-driven business
2. How to solve problems with USPA mindset
3. How to build your solutions with LEO CDP

20. To build your CDP, you need a LEO CDP system,
integrate data sources and marketing channels

21. LEO CDP in one summary diagram

22. Data sources come from customer touchpoints

23. LEO CDP could help you manage marketing
channels and get report insights quickly

24. You could do data segmentation to run email
marketing with personalized content

25. Customer personalization for every profile

26. You could build your own data connector
for synchronization and data enrichment

27. To setup LEO CDP, please visit:
https://build.leocdp.com

28. For more information, just Google “LEO CDP”
or visit our FB page to give us a “Like” 😀
https://facebook.com/leocdp.net

29. Let’s build
LEO CDP ecosystem !