SlideShare a Scribd company logo
Grab some 
coffee and 
enjoy the 
pre-show 
banter 
before the 
top of the 
hour!
The Analytic Platform: Empowering the Business Now 
The Briefing Room
Twitter Tag: #briefr 
The Briefing Room 
Welcome 
Host: 
Eric Kavanagh 
eric.kavanagh@bloorgroup.com 
@eric_kavanagh
! Reveal the essential characteristics of enterprise 
software, good and bad 
! Provide a forum for detailed analysis of today’s innovative 
technologies 
! Give vendors a chance to explain their product to savvy 
analysts 
! Allow audience members to pose serious questions... and 
get answers! 
Twitter Tag: #briefr 
The Briefing Room 
Mission
This Month: ANALYTIC PLATFORMS 
November: DISCOVERY & VISUALIZATION 
December: INNOVATORS 
Twitter Tag: #briefr 
The Briefing Room 
Topics 
2014 Editorial Calendar at 
www.insideanalysis.com/webcasts/the-briefing-room
Twitter Tag: #briefr 
The Briefing Room 
Executive Summary 
Ø Data is a 
BUSINESS asset 
Ø Tight governance 
SHOULD NOT 
equal slow 
performance 
Ø NEW platforms are 
not legacy 
platforms
Twitter Tag: #briefr 
The Briefing Room 
Analyst: Robin Bloor 
Robin Bloor is 
Chief Analyst at 
The Bloor Group 
robin.bloor@bloorgroup.com 
@robinbloor
Twitter Tag: #briefr 
The Briefing Room 
Actuate 
! Actuate is an analytics software company, perhaps best 
known for its creation of the open source BIRT project 
! It offers BIRT Analytics, a web-based analytic platform that 
runs on a columnar database and provides extremely fast 
load times over Big Data 
! BIRT Analytics also includes business-friendly, pre-built 
algorithms for advanced and statistical analytics
Twitter Tag: #briefr 
The Briefing Room 
Guests: 
Peter Hoopes 
VP and GM BIRT Analytics Division 
Peter Hoopes has over 20 years of experience in enterprise software. He joined 
Actuate in the beginning of 2004 to run the OEM group and later moved on to run all 
of North American field operations for Actuate’s enterprise reporting products. Prior 
to Actuate, his BI and CRM experience comes from Business Objects, Onyx Software, 
Platinum Technology, and Brio Technology. 
Allen Bonde 
VP of Product Marketing & Innovation 
Allen Bonde is an advisor to several start-ups, and a former digital media and 
Internet CMO. He has helped global leaders with their big data and customer 
experience strategies, and shares his perspectives as a contributor to Forbes.com, DM 
News, and Small Data Group, his top-rated blog. Prior to joining Actuate he was 
Partner and Principal Analyst at Digital Clarity Group, a co-founder of social 
marketing pioneer Offerpop, and CMO and head of strategy at CRM consultancy 
eVergance (now KANA). He started his career as a researcher and data scientist in the 
telecom sector, and was part of teams at McKinsey and Yankee Group that did early 
work in online advertising and e-commerce.
10 
Actuate 
Corpora.on 
© 
2014 
10 
Actuate 
Corpora.on 
© 
2014 
Empowering 
the 
business 
NOW 
Peter 
Hoopes, 
VP 
and 
GM 
BIRT 
Analy8cs 
Allen 
Bonde, 
VP 
Product 
Marke8ng 
& 
Innova8on
Drivers 
and 
Trends 
Business 
needs 
to 
operate 
at 
the 
Speed 
of 
Thought… 
Execu.ves 
want 
answers 
NOW 
Yet 
there 
is 
more 
and 
more 
data 
to 
gather 
and 
analyze 
Business 
Analysts 
can’t 
keep 
up! 
11 
Actuate 
Corpora.on 
© 
2014 
Actuate 
Corpora.on 
© 
2014 
…as 
customers 
become 
smarter 
+ 
more 
demanding 
They 
expect 
MORE 
It’s 
never 
been 
easier 
to 
compare 
or 
switch 
Compe..on 
is 
a 
click 
away!
Requirements 
and 
Challenges 
Who 
is 
My 
Buyer? 
12 
Actuate 
Corpora.on 
© 
2014 
The 
Companies 
need 
to 
react 
key 
is 
big 
data… 
quickly…and 
invesBgate… 
Can 
I 
Upsell 
Them? 
Actuate 
Corpora.on 
© 
2014 
Can 
I 
Reduce 
Churn? 
What’s 
my 
Risk? 
Profiling and Segmentation 
Patterns and Trends 
Frequency and Distribution 
Hidden Relationships 
Predictions and Forecasting 
Transac.onal 
Social 
Surveys 
Web 
traffic 
… 
…but 
roadblocks 
remain 
DATA ANALYTICS SPEED
13 
Actuate 
Actua 
Ctoer 
Cpoorrpao.roan. 
©on 
2 
©01 
240 
14 
13 
Data 
Governance 
Challenges 
Mul.ple 
Disparate 
Systems 
Limited 
Access 
Slow 
Response 
Times 
Data 
Modeling 
Required 
Data 
Needs 
Enriching 
+ 
Not 
Enough 
Data 
Scien.sts!
StaBsBcs 
Help 
Us 
See 
Hidden 
Insights 
14 
Actuate 
Actua 
Ctoer 
Cpoorrpao.roan. 
©on 
2 
©01 
240 
14 
Overwhelmingly, 
our 
customers 
are 
30 
– 
60 
years 
old. 
However, 
who 
buys 
more 
than 
one 
product? 
Who 
is 
more 
profitable? 
The 
Z-­‐score 
tells 
us 
that 
under-­‐30-­‐year-­‐olds 
buy 
more 
than 
one 
product 
and 
hence 
are 
the 
best 
to 
target.
Speed 
Wins! 
15 
Actuate 
Actua 
Ctoer 
Cpoorrpao.roan. 
©on 
2 
©01 
240 
14 
Iteration 
Ask a Ques)on… 
Get an Answer… 
Update my data… 
Makes me 
smarter… 
Ask a different 
Ques)on…
Key 
Elements 
16 
Actuate 
Actua 
1. 
Single 
view 
of 
data… 
Social 
Web 
Ctoer 
Cpoorrpao.roan. 
©on 
2 
©01 
240 
14 
Other sources 
CRM/ERP 
Single 
View 
2. 
AnalyBc 
engine… 
Profile / Segment 
Detect Patterns 
Hidden Relationships 
Next Likely Action 
Determine Frequency 
Regression 
Analysis, 
Holt-­‐Winters, 
K-­‐Means, 
Pareto, 
Z-­‐Score, 
C4.5 
Decision 
Tree 
3. 
Visual 
interface… 
ü All Your Data – No Samples 
ü Results in Seconds 
ü Easy to Use 
Easily 
Explore 
Big 
Data 
See 
Advanced 
Algorithms 
Graphically
One 
SoluBon 
17 
Actuate 
Actua 
Ctoer 
Cpoorrpao.roan. 
©on 
2 
©01 
240 
14 
Analy.c 
Engine 
Single View 
Data 
Visual 
Interface 
Fast 
Columnar 
DB 
Purpose 
built 
for 
Pre-­‐built 
Algorithms 
Write 
Back 
Data 
Enrichment 
BIRT 
Analy.cs 
Pre-­‐built 
Algorithms 
based 
on 
Proven 
Sta.s.cal 
Rou.nes 
Visuals 
Specifically 
for 
Algorithms
18 
Actuate 
Corpora.on 
© 
2014 
18 
Actuate 
Corpora.on 
© 
2014 
Learn 
more: 
www.BIRTanaly.cs.actuate.com
Twitter Tag: #briefr 
The Briefing Room 
Perceptions & Questions 
Analyst: 
Robin Bloor
The Flow From the 
Data Reservoir 
Robin Bloor, PhD
The New Realities 
u IT is changing at a faster pace 
than ever before 
u A good deal of the new data is 
external to the business 
u The Data Lake/Reservoir is 
really a corporate staging area; 
it is Hadoop 
u The data warehouse has not 
disappeared, but it has become 
“logical” 
u The importance of data 
visualization has increased
The Driving Force of Insight 
…and Optimization?
A Process, Not an Activity 
u Data Analytics is a multi-disciplinary 
end-to-end 
process 
u Until recently it was a 
walled-garden. But 
recently the walls were 
torn down by… 
• Data availability 
• Scalable technology 
• Open source tools 
Data 
Access 
Data 
Prep 
Model 
Deploy Analyze 
Audit 
Execute
The Logical Data Warehouse?
The Challenges 
Right now, there is a powerful dynamic 
towards EXPLOITING the opportunities 
It is fighting with the realities of old 
architectures and technology 
disruption
u How do you see the distinction between the 
statistician/data scientist and the business 
analyst? What tools do you think each should 
have? 
u What is Actuate doing that is new in the area of 
Data Visualizations? 
u Why are you providing your own database rather 
than partnering? 
u Can you provide technical details of the 
database, please?
u Let’s discuss the analytics engine. What is it 
capable of (i.e., which algorithms and why, 
what does it have and what does it not have)? 
u How do you complement and/or work with 
Hadoop? 
u What products/companies do you partner with 
for ETL, MDM, data cleansing, etc.?
Twitter Tag: #briefr 
The Briefing Room
This Month: ANALYTIC PLATFORMS 
November: DISCOVERY & VISUALIZATION 
December: INNOVATORS 
www.insideanalysis.com/webcasts/the-briefing-room 
Twitter Tag: #briefr 
The Briefing Room 
Upcoming Topics 
2014 Editorial Calendar at 
www.insideanalysis.com
Twitter Tag: #briefr 
THANK YOU 
for your 
ATTENTION! 
Opening slide image courtesy of Wikimedia Commons 
The Briefing Room

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The Analytic Platform: Empowering the Business Now

  • 1. Grab some coffee and enjoy the pre-show banter before the top of the hour!
  • 2. The Analytic Platform: Empowering the Business Now The Briefing Room
  • 3. Twitter Tag: #briefr The Briefing Room Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.com @eric_kavanagh
  • 4. ! Reveal the essential characteristics of enterprise software, good and bad ! Provide a forum for detailed analysis of today’s innovative technologies ! Give vendors a chance to explain their product to savvy analysts ! Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room Mission
  • 5. This Month: ANALYTIC PLATFORMS November: DISCOVERY & VISUALIZATION December: INNOVATORS Twitter Tag: #briefr The Briefing Room Topics 2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room
  • 6. Twitter Tag: #briefr The Briefing Room Executive Summary Ø Data is a BUSINESS asset Ø Tight governance SHOULD NOT equal slow performance Ø NEW platforms are not legacy platforms
  • 7. Twitter Tag: #briefr The Briefing Room Analyst: Robin Bloor Robin Bloor is Chief Analyst at The Bloor Group robin.bloor@bloorgroup.com @robinbloor
  • 8. Twitter Tag: #briefr The Briefing Room Actuate ! Actuate is an analytics software company, perhaps best known for its creation of the open source BIRT project ! It offers BIRT Analytics, a web-based analytic platform that runs on a columnar database and provides extremely fast load times over Big Data ! BIRT Analytics also includes business-friendly, pre-built algorithms for advanced and statistical analytics
  • 9. Twitter Tag: #briefr The Briefing Room Guests: Peter Hoopes VP and GM BIRT Analytics Division Peter Hoopes has over 20 years of experience in enterprise software. He joined Actuate in the beginning of 2004 to run the OEM group and later moved on to run all of North American field operations for Actuate’s enterprise reporting products. Prior to Actuate, his BI and CRM experience comes from Business Objects, Onyx Software, Platinum Technology, and Brio Technology. Allen Bonde VP of Product Marketing & Innovation Allen Bonde is an advisor to several start-ups, and a former digital media and Internet CMO. He has helped global leaders with their big data and customer experience strategies, and shares his perspectives as a contributor to Forbes.com, DM News, and Small Data Group, his top-rated blog. Prior to joining Actuate he was Partner and Principal Analyst at Digital Clarity Group, a co-founder of social marketing pioneer Offerpop, and CMO and head of strategy at CRM consultancy eVergance (now KANA). He started his career as a researcher and data scientist in the telecom sector, and was part of teams at McKinsey and Yankee Group that did early work in online advertising and e-commerce.
  • 10. 10 Actuate Corpora.on © 2014 10 Actuate Corpora.on © 2014 Empowering the business NOW Peter Hoopes, VP and GM BIRT Analy8cs Allen Bonde, VP Product Marke8ng & Innova8on
  • 11. Drivers and Trends Business needs to operate at the Speed of Thought… Execu.ves want answers NOW Yet there is more and more data to gather and analyze Business Analysts can’t keep up! 11 Actuate Corpora.on © 2014 Actuate Corpora.on © 2014 …as customers become smarter + more demanding They expect MORE It’s never been easier to compare or switch Compe..on is a click away!
  • 12. Requirements and Challenges Who is My Buyer? 12 Actuate Corpora.on © 2014 The Companies need to react key is big data… quickly…and invesBgate… Can I Upsell Them? Actuate Corpora.on © 2014 Can I Reduce Churn? What’s my Risk? Profiling and Segmentation Patterns and Trends Frequency and Distribution Hidden Relationships Predictions and Forecasting Transac.onal Social Surveys Web traffic … …but roadblocks remain DATA ANALYTICS SPEED
  • 13. 13 Actuate Actua Ctoer Cpoorrpao.roan. ©on 2 ©01 240 14 13 Data Governance Challenges Mul.ple Disparate Systems Limited Access Slow Response Times Data Modeling Required Data Needs Enriching + Not Enough Data Scien.sts!
  • 14. StaBsBcs Help Us See Hidden Insights 14 Actuate Actua Ctoer Cpoorrpao.roan. ©on 2 ©01 240 14 Overwhelmingly, our customers are 30 – 60 years old. However, who buys more than one product? Who is more profitable? The Z-­‐score tells us that under-­‐30-­‐year-­‐olds buy more than one product and hence are the best to target.
  • 15. Speed Wins! 15 Actuate Actua Ctoer Cpoorrpao.roan. ©on 2 ©01 240 14 Iteration Ask a Ques)on… Get an Answer… Update my data… Makes me smarter… Ask a different Ques)on…
  • 16. Key Elements 16 Actuate Actua 1. Single view of data… Social Web Ctoer Cpoorrpao.roan. ©on 2 ©01 240 14 Other sources CRM/ERP Single View 2. AnalyBc engine… Profile / Segment Detect Patterns Hidden Relationships Next Likely Action Determine Frequency Regression Analysis, Holt-­‐Winters, K-­‐Means, Pareto, Z-­‐Score, C4.5 Decision Tree 3. Visual interface… ü All Your Data – No Samples ü Results in Seconds ü Easy to Use Easily Explore Big Data See Advanced Algorithms Graphically
  • 17. One SoluBon 17 Actuate Actua Ctoer Cpoorrpao.roan. ©on 2 ©01 240 14 Analy.c Engine Single View Data Visual Interface Fast Columnar DB Purpose built for Pre-­‐built Algorithms Write Back Data Enrichment BIRT Analy.cs Pre-­‐built Algorithms based on Proven Sta.s.cal Rou.nes Visuals Specifically for Algorithms
  • 18. 18 Actuate Corpora.on © 2014 18 Actuate Corpora.on © 2014 Learn more: www.BIRTanaly.cs.actuate.com
  • 19. Twitter Tag: #briefr The Briefing Room Perceptions & Questions Analyst: Robin Bloor
  • 20. The Flow From the Data Reservoir Robin Bloor, PhD
  • 21. The New Realities u IT is changing at a faster pace than ever before u A good deal of the new data is external to the business u The Data Lake/Reservoir is really a corporate staging area; it is Hadoop u The data warehouse has not disappeared, but it has become “logical” u The importance of data visualization has increased
  • 22. The Driving Force of Insight …and Optimization?
  • 23. A Process, Not an Activity u Data Analytics is a multi-disciplinary end-to-end process u Until recently it was a walled-garden. But recently the walls were torn down by… • Data availability • Scalable technology • Open source tools Data Access Data Prep Model Deploy Analyze Audit Execute
  • 24. The Logical Data Warehouse?
  • 25. The Challenges Right now, there is a powerful dynamic towards EXPLOITING the opportunities It is fighting with the realities of old architectures and technology disruption
  • 26. u How do you see the distinction between the statistician/data scientist and the business analyst? What tools do you think each should have? u What is Actuate doing that is new in the area of Data Visualizations? u Why are you providing your own database rather than partnering? u Can you provide technical details of the database, please?
  • 27. u Let’s discuss the analytics engine. What is it capable of (i.e., which algorithms and why, what does it have and what does it not have)? u How do you complement and/or work with Hadoop? u What products/companies do you partner with for ETL, MDM, data cleansing, etc.?
  • 28. Twitter Tag: #briefr The Briefing Room
  • 29. This Month: ANALYTIC PLATFORMS November: DISCOVERY & VISUALIZATION December: INNOVATORS www.insideanalysis.com/webcasts/the-briefing-room Twitter Tag: #briefr The Briefing Room Upcoming Topics 2014 Editorial Calendar at www.insideanalysis.com
  • 30. Twitter Tag: #briefr THANK YOU for your ATTENTION! Opening slide image courtesy of Wikimedia Commons The Briefing Room