This document discusses strategies for businesses to effectively utilize social media. It covers: 1. Why businesses should engage with social media, despite potential fears, as consumers are actively discussing brands online. 2. The changing nature of social media platforms and need for businesses to adapt. 3. Demographic data on Facebook users in the US and globally. 4. Examples of powerful brands successfully using Facebook through fan pages, engagement, and driving traffic. 5. Tips for businesses to get started on social media, including becoming active users, creating branded fan pages, and promoting pages.

1. BE A SOCIAL MEDIA ROCK STAR
Friend or Fan
-Facebook Playlists
August 12, 2009

3. Marketing Spending Trends

4. Social Marketing Research
Best Social Media Usage

5. Social Marketing Research
Some other things we know:
A place to interact with
consumers where they spend
time
Men are twice as likely than
women to interact frequently
(one or more times per week)
with companies via social
media (33% vs. 17%).

6. Friend or Fan?
Why engage Social Media?
Many in your business will say:
What if someone posts
something negative
Our competitors will join our
Page
We can't control the message
These are valid but Fear driven
The reality is people are talking
about you now. Do you prefer to
engage in the conversation or cede
all control?

7. ChChChChChChanges
If there is one thing you can count
on in Social Media:
CHANGE
FriendFeed
Twitter
Facebook Search
And On
And On
And On
Social Media will be MESSY.
Get over it!

8. The Facebook Nation
250 Million Active Worldwide Users
Asia Region growing at a 12 month rate of
change of 74%
Africa growing at a 12 month rate of change of
87%
As of June 30 2009 Facebook had 90.8 million
users in the US alone. This is up from 32 million
just one year earlier.
More then half of Facebook users are college
educated and earn over $60K

9. All Ages are on Facebook
US Facebook Users
13-17 7.9 million users
18-24 19.6 million users
25-29 11.2 million users
30-39 17 million users
40-49 11.3 million users
50+ 8.9 million users

10. Powerful Brands - Miller Electric
Facebook
8,000+ Fans
240 User Posted Photos
Constant Customer
Engagement
Driving Traffic to Corporate
Site

11. Powerful Brands - Harley
Facebook
223,000+ Fans
Extending their Fan Base
Engagement
Harley Owners interacting
with Harley Owners

12. Powerful Brands - Seagrave
Launched July 2009
Promoted in Facebook
9,800+ Fans
144 User Posted Photos
Market to Fans at Low Cost

13. Connecting Corp Site to
Outposts

14. Embedded Feed

15. Events - Resch Center

16. Events - Resch Center
In the event details fans may write on the event wall, share the event
with their friends, upload photos and videos

17. Social Media Advertising
Targeted Demographics and Lifestyle
With Social Media advertising you can target
who will see your ad down to the fine detail.
Some details may include:
-age
-gender
-education
-martial status
-geography (city or state level)
-keywords
Create an ad directed specifically for your
customer.

18. Friend or Fan?
Why engage Social Media?
Is your Brand Strong Enough?
How to get started?
Become a Facebooker
Decide if you want a partner
Create a Fan Page, get the
name right the first time
Promote the page, some
advertising (give-aways work)
Link from your site
Grow your fans
Prime the pump/get them
posting and sharing