This document discusses using social media to reach new markets. It outlines key platforms like paid, owned, and earned media. It also provides principles for social media engagement, including being where audiences are and prioritizing engagement over eyeballs. A process of listening, planning, and engaging is recommended to utilize social media for business purposes.
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the 2011 Communicators Conference in Portland, OR on May 11, 2011. http://www.pdxcommconf.org/
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the 2011 Communicators Conference in Portland, OR on May 11, 2011. http://www.pdxcommconf.org/
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Corresponding article on http://blog.jayare.eu/articles/social-media-marketing.
A presentation about the possibilities of social media, how to use it to generate traffic and increase your online visibility.
You can find the corresponding article on http://blog.jayare.eu/articles/social-media-marketing
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Subscribers, fans and followers: The meaning of Like. Report 10 (Exact Target...Retelur Marketing
Estudio realizado por Exact Target en el que se analiza la influencia y los factores en contextos socioculturales y demográficos por los cuales las deciden seguir a una marca en medios sociales y lo que supone para éstas. (inglés)
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Corresponding article on http://blog.jayare.eu/articles/social-media-marketing.
A presentation about the possibilities of social media, how to use it to generate traffic and increase your online visibility.
You can find the corresponding article on http://blog.jayare.eu/articles/social-media-marketing
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Subscribers, fans and followers: The meaning of Like. Report 10 (Exact Target...Retelur Marketing
Estudio realizado por Exact Target en el que se analiza la influencia y los factores en contextos socioculturales y demográficos por los cuales las deciden seguir a una marca en medios sociales y lo que supone para éstas. (inglés)
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes. Understanding what you’re really getting out of your Social Media strategy means tying it back to your business objectives. This webinar discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.
Key Points of Interest:
•Elements of Social Media: On-Page vs. Off-Page •Newly Defined Metrics
•Sophisticated Tools to Help You Track the PR Value of Your Social Media Efforts
•The Importance of Tying Metrics to Business Objectives
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...SocialMedia.org
In her presentation, Hitachi Data Systems‘ Global Online Marketing/Social Media Manager, Sharon Crost, shares how they are engaging on social media as a BtoB company.
Sharon discusses the five easy shortcuts that they use to generate new leads including: testing, segmentation, amplification, measurement, and nurturing.
Watch the video of this presentation here: https://vimeo.com/41539149
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
Internet of Things, Connected Infrastructure & The Modern Supply ChainJeff Risley
Every market has infrastructure -- physical assets needed for the operation of an enterprise. And every piece of infrastructure will be impacted by the Internet of Things -- physical "dumb" objects, embedded with sensors, connected to the internet, communicating with one another and people. Understanding this collision of the Internet and Infrastructure is important for the future of both. This is a presentation I gave at the CSCMP Annual Conference.
The Internet of Things & Connected InfrastructureJeff Risley
Every market has infrastructure -- physical assets needed for the operation of an enterprise. And every piece of infrastructure will be impacted by the Internet of Things -- physical "dumb" objects, embedded with sensors, connected to the internet, communicating with one another and people. Understanding this collision of the Internet and Infrastructure is important for the future of both. This is a slideshow of articles I've curated on the topic.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
21. Source: Forrester Talking 2-way conversations with & among audiences Energizing Enabling engagers to endorse and evangelize Supporting Customer service (company or peer to peer) Embracing Co-creation & crowd-sourcing to innovate
Social media is another communications strategy, like advertising, PR and interactive; it’s not a silver bullet It should be part of an overall communications plan, not a blot-on of tactics. If anyone ever says to you, “we need a Facebook strategy,” run. That would be like saying “we need a telephone strategy” -- it’s focusing on the technology, not the problem you’re trying to solve. What you may, or may not, need is a social media strategy that compliments an overall communications strategy.
Just because social media is global, don’t think it’s one-size-fits-all-countries. Think Glocal, as Thomas Friedman said. Facebook, with its 400 million users, is the most popular social network in the US; however, 70% of them are outside the U.S. The most popular social network in China is QQ; It’s Skyrock in France; Orkut in India and Brazil; and Cyworld in South Korea. Of the 200 million blogs out there, every language has its most popular and influential bloggers
In traditional marketing theory, it’s taught there are 4 P’s: Product, price, place and promotion. What I’d like to share with you are the 4 P’s of social media.
Engagement is more than just impressions or awareness, and it’s not just between the company and consumer. It has the essence of commitment - a conversation, a photo upload of your product, a purchase. Endorsement is a recommendation - someone telling someone else, hey, I think you should buy this. And it can be measured -- Net Promoter Score. Evangelism is advocacy. It’s people selling other people for you. It’s heavily opinionated, repeated endorsement. Naturally, this will look like a funnel in terms of number of people -- engage with lots of the right people; some will endorse; and some of the endorsers will become evangelists. The platforms are the digital “locations” that facilitate all this activity -- Facebook, blogs, Forums, Twitter.
There are an absurd number of platforms out there today that your company could -- could -- use to engage with your audiences. And who knows what other platforms will be around next year! Instead, we like to think of platforms this way...
We have 5 principles we abide by -- think of them as filters for your social media ideas. As I describe these to you, I’m going to use the metaphor of a party -- imagine your at a party at someone’s. It’s a big party, so you don’t know many people there.
At a party, don’t you hate the people that just talk about themselves. A better way to make friends is to focus on the person you’re talking to. In the social media space, you have to make your social media content about your audience, not about you or your products/services. We have an 80/20 rule -- it’s ok to talk about yourself 20% of the time, but the other 80% you need to be giving your audience useful, relevant content Content that makes them smarter, gives them a reason to share it and helps them do their jobs or live their lives better.
So at the party, you want to meet some interesting people. Would you stand there and wait for interesting people to come to you? Or would you yell, “Hey interesting people, I’d like to meet you.” No. You’d walk around and find groups of people to talk to. This is a big mistake companies make by trying to bring their audiences to them. Instead, fish where the fish are. Find out where your audiences are already discussing your company, products or services, and contribute to those conversations first.
Do you like to talk to dull people at a party? Or people that are “on message”, trying to sell you something? Well your audience doesn’t like they either. They don’t want to spend time talking to a dull, lifeless website or Facebook page, and they don’t like being “sold to.” You have to commit to being active and authentic -- you have to have a real human being engaging in conversations using real, everyday language, not corporate speak.
When you leave this party, who are the people you think you’ll remember the most? Is it the countless people who you just shake hands with? Or is it the people you really engage with? In the social media space, it’s better to collect hearts and minds than eyeballs. Being engaging -- being memorable -- means action and emotion. Rate this product. Share this photo. Comment on this video. Tell us what you think and why.
Finally, when you leave the party, if you met some interesting, engaging people, you might want to talk to them again - outside the party. So you get a business card or email address. The same holds in the social media space. After you connect with people, you need to build ways to collect information from them that will make your next interaction with them more personal and special.
Our last P is process. Getting involved in the social media space involves three steps:
Primary research to identify the following: Qualitative conversations about a brand and its competitors: Themes, Tonality, Words and phrases used to describe the brand(s) Quantitative conversations about a brand and its competitors: Platforms (online, mobile, other), Volume “ Passionate Talkers”: People talking most passionately about your category (not necessarily your brand).
Part 1: A corporate social media policy. Part 2: A monitoring & response plan: Daily monitoring of key words; immediate reporting of negative issues with recommendations that outline when, why, and how to respond; a weekly highlights; and monthly reports showing key metrics Part 3: A proactive engagement plan. A plan that details objectives, success metrics, audiences, strategies, tactics, budget and timeline
Scott Monty is the head of global social media for The Ford Company. His blog, although technically not a “corporate blog” has thousands of readers, and he has more than 40,000 twitter followers. Scott engages in conversations with people on his blog and Twitter, talking about social media and about Ford. Element 14 is a information portal and Community specifically built for electronic design engineers; owned by UK company called Premier Farnell, a distribution and specialty services for electronic design engineers throughout Europe, the Americas and Asia Pacific. What’s great about this example is that the community encourages the sharing of engineering documents, events, and other content important to electronic design engineers. It’s part resource library, part conference, and part party for electronic design engineers. And Premier Farnell gets all the credit from current and potential customers for setting up this site. One of the best customer service examples is Best Buy, an online and offline electronic retailer. They’ve made it so easy to get help, whether it’s from Twelpforce, their legion of thousands of employees on Twitter empowered to answer customer questions, to community forums that allow customers to help themselves to a “support portal” that’s a little like wikipedia for their products. Finally, Tremor, which is service created by Proctor and Gamble that leverages the insights and word of mouth of 500,000 moms. P&G initially created it to gain insights to make better products, but now it has turned into a full-fledged business service that helps them (and other companies) come up with great new product ideas and then spread those products through word of mouth.