Gamification incorporates aspects of video game design into social media platforms and daily life to motivate and engage users. Brands use rewards systems to gamify experiences online and offline through activities tracked on apps and sites. While still new, gamification is shown to boost user engagement with content and drive word-of-mouth promotion as life itself becomes a game to play and share through social networks. As technology and connectivity advance, gamification will likely become a more integrated part of daily interactions and experiences.
This document discusses various social media stories and tools. It includes polls about which brands people want to tweet with, models for social media engagement and content on websites, blogs and other platforms. Several pages showcase interviews that were conducted via Twitter with VIPs and leaders in advertising and social media. The document also speculates about the future of platforms like Facebook and Twitter and asks what might replace social communication platforms in coming years. It concludes by providing contact information for Evelyn So of Noesium Consulting.
While social media is not a perfect solution, it provides an important and low-cost way for companies to engage with consumers, which can directly impact sales and word-of-mouth. Companies that do not utilize social media are missing opportunities and sending negative messages to consumers. Social media usage is widespread, with people spending more time on social networks and blogs than email. Both businesses and consumers are increasingly using social media for communication, marketing, and purchases.
KGA for CCBF - Corporate reputation and social mediaWalter Jennings
The document summarizes a half-day workshop on getting active in social media. It discusses key topics like where sociology and technology converge, best practices for B2B social media excellence, building a social media campaign, and getting started with a social media approach. The workshop includes hands-on stations for building profiles and campaigns on platforms like Facebook, Twitter, YouTube and LinkedIn. It emphasizes starting by listening, building trust through honesty and transparency, and using social media to inform, educate and build relationships over time.
Rene Smith gives a presentation on crisis management in the digital world. She outlines the four phases of a crisis: preparation, catalyst, response, and recovery. In the preparation phase, she stresses developing an action plan, building relationships with influencers, creating a response matrix, and establishing an escalation plan. During the response phase, the crisis plan is followed, the situation is acknowledged, clear responses are given, and appropriate communication channels are used. The recovery phase involves continued monitoring of volume, sentiment, and search results to determine when to return to business as usual. Rene provides dos and don'ts, emphasizing being proactive and not ignoring a situation.
This panel at the eMarketing Association Conference in San Francisco, CA took place on April 21, 2009. The title of the panel was "The Power of Social Network Marketing." Top speakers and industry leaders provided a highly interactive forum, with real time strategies and case histories. The actual event included a live on screen feed of Twitter.
Teigland_Exploring future of value creationssemba2012
This document discusses trends related to social media, networks, and knowledge sharing. It notes that the rate of change outside organizations is often faster than inside, and that human capacity cannot keep up with the growth of information. Social networks and big data are now big businesses. Tracking disease outbreaks and modeling influence through social networks is discussed. The number of virtual worlds and their users is rapidly growing as a platform for collaboration and innovation. Many organizations now encourage social media use internally, recognizing networks of relationships as a source of competitive advantage through open innovation and exploration. The future may involve more user-led development and open models of value creation across organizational boundaries through virtual and immersive environments.
INVESTIGATING THE DIGITAL STRATEGY OF THE TOP FASHION MAGAZINES IN THE PHILI...thesansinator
The document analyzes the digital strategies of top fashion magazines in the Philippines. It finds that 93.3% of Filipinos prefer digital content over print. While Preview and Mega have established strong online presences, Mega in particular recognized the need to adapt to the growing online market. However, opportunities remain for magazines to better define their online identities, increase interactivity and engagement on their sites, and leverage social media and mobile platforms to reach Filipino audiences spending increasing time online.
Gamification incorporates aspects of video game design into social media platforms and daily life to motivate and engage users. Brands use rewards systems to gamify experiences online and offline through activities tracked on apps and sites. While still new, gamification is shown to boost user engagement with content and drive word-of-mouth promotion as life itself becomes a game to play and share through social networks. As technology and connectivity advance, gamification will likely become a more integrated part of daily interactions and experiences.
This document discusses various social media stories and tools. It includes polls about which brands people want to tweet with, models for social media engagement and content on websites, blogs and other platforms. Several pages showcase interviews that were conducted via Twitter with VIPs and leaders in advertising and social media. The document also speculates about the future of platforms like Facebook and Twitter and asks what might replace social communication platforms in coming years. It concludes by providing contact information for Evelyn So of Noesium Consulting.
While social media is not a perfect solution, it provides an important and low-cost way for companies to engage with consumers, which can directly impact sales and word-of-mouth. Companies that do not utilize social media are missing opportunities and sending negative messages to consumers. Social media usage is widespread, with people spending more time on social networks and blogs than email. Both businesses and consumers are increasingly using social media for communication, marketing, and purchases.
KGA for CCBF - Corporate reputation and social mediaWalter Jennings
The document summarizes a half-day workshop on getting active in social media. It discusses key topics like where sociology and technology converge, best practices for B2B social media excellence, building a social media campaign, and getting started with a social media approach. The workshop includes hands-on stations for building profiles and campaigns on platforms like Facebook, Twitter, YouTube and LinkedIn. It emphasizes starting by listening, building trust through honesty and transparency, and using social media to inform, educate and build relationships over time.
Rene Smith gives a presentation on crisis management in the digital world. She outlines the four phases of a crisis: preparation, catalyst, response, and recovery. In the preparation phase, she stresses developing an action plan, building relationships with influencers, creating a response matrix, and establishing an escalation plan. During the response phase, the crisis plan is followed, the situation is acknowledged, clear responses are given, and appropriate communication channels are used. The recovery phase involves continued monitoring of volume, sentiment, and search results to determine when to return to business as usual. Rene provides dos and don'ts, emphasizing being proactive and not ignoring a situation.
This panel at the eMarketing Association Conference in San Francisco, CA took place on April 21, 2009. The title of the panel was "The Power of Social Network Marketing." Top speakers and industry leaders provided a highly interactive forum, with real time strategies and case histories. The actual event included a live on screen feed of Twitter.
Teigland_Exploring future of value creationssemba2012
This document discusses trends related to social media, networks, and knowledge sharing. It notes that the rate of change outside organizations is often faster than inside, and that human capacity cannot keep up with the growth of information. Social networks and big data are now big businesses. Tracking disease outbreaks and modeling influence through social networks is discussed. The number of virtual worlds and their users is rapidly growing as a platform for collaboration and innovation. Many organizations now encourage social media use internally, recognizing networks of relationships as a source of competitive advantage through open innovation and exploration. The future may involve more user-led development and open models of value creation across organizational boundaries through virtual and immersive environments.
INVESTIGATING THE DIGITAL STRATEGY OF THE TOP FASHION MAGAZINES IN THE PHILI...thesansinator
The document analyzes the digital strategies of top fashion magazines in the Philippines. It finds that 93.3% of Filipinos prefer digital content over print. While Preview and Mega have established strong online presences, Mega in particular recognized the need to adapt to the growing online market. However, opportunities remain for magazines to better define their online identities, increase interactivity and engagement on their sites, and leverage social media and mobile platforms to reach Filipino audiences spending increasing time online.
Challenging trust in the digital age - SMBW - 03/04/2019Denys Malengreau
Talk held at Eastern Mediterranean University (EMU) in Cyprus on 3 April 2019.
▼ Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
This document discusses the importance of social media marketing. It summarizes that social media has become an essential tool for communication as nearly everyone is online and uses social media platforms like Facebook. Specifically, it notes that social media allows for fast dissemination of information to local areas, enables agencies to receive information from the public, and makes information highly accessible. However, it cautions that agencies need to have staff dedicated to engaging on social media and must verify information to maintain credibility during disasters.
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers.
This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.
Women in technology and social media marketing is discussed. Social media aims to facilitate interaction and sharing of content online. Nearly 50% of consumers make purchases based on social recommendations, so social media is important for understanding customers. A case study shows how "mommy bloggers" negatively reacted to a Motrin campaign on Twitter, spreading to YouTube and traditional media. The lesson is for companies to identify online influencers, listen to social media discussions, and engage customers appropriately.
Social Media in Plastics Additives & Concentrates Market - Presented at AMI ...Eric Albee
Leveraging social media to grow companies in the plastics additives and concentrates market. We are all in an online social world and this is not going to change, only get more intense. We must adapt and adopt strategies to capitalize on this networking opportunity, and fitting it into our overall marketing strategies.
Presented by Dr Bernard Leong in Professor Michael Netzley's course "Digital Media across Asia" (#Comm215) in Singapore Management University, it presents an introduction to social networks, the global trends and observations and three case studies on corporate communications: (i) Kaixin001, (ii) CyWorld and (iii) Facebook Pages on a Singapore Case Study. It also gives a short glimpse to mobile social networking and its rise in 2010.
The document discusses the rise of social media and how it has changed communication and business. It defines social media as forms of electronic communication that allow users to connect, create, and share content. Additionally, it notes that social media has shifted communication to be more public, that everyone can now publish content, and that business and media have adapted to the new conversation-focused landscape. The world is changing as social media makes history and more opportunities emerge.
The document provides an overview of trends in social media and consumer behavior from 2008. It discusses the growth of Facebook users over the previous year and shares stats on messaging and social networking usage. The summary also notes insights around how recommendations from friends influence travel decisions more than reviews. Trust in peers over advertising is also mentioned.
This document discusses how nonprofits can use online video and social media to engage donors. It introduces Michael Hoffman and his company See3 Communications, which helps nonprofits use new media like video on platforms such as YouTube and Facebook. It explains why video is growing rapidly online and how nonprofits can create compelling stories and calls to action through video to activate supporters. Finally, it provides tips on developing an effective online video strategy and highlights examples from charitable organizations.
The document is a presentation on internet culture and social media by Martin Sønderlev Christensen. It discusses how internet culture has evolved from being separate from real world culture to now being culture with the rise of social media. It notes that social media is no longer optional for organizations and they must adapt to the new cultural paradigm shaped by social technologies and user participation. It emphasizes that organizations should focus not just on social media but on learning from the principles of openness and collaboration that drive social media.
Using Emerging Media in Matters of Life and Death. Presented at the US Marines Public Affairs Conference in Reno on Aug. 24, 2010 by http://www.ericschwartzman.com. Feel free to use and reuse with attribution. Thanks!
1. The document discusses the growth and impact of social networks like Facebook from 2007 to 2008 based on user numbers and growth percentages in different regions.
2. It also discusses the influence of social networks and user recommendations versus reviews and advertising on consumer decisions like hotel booking.
3. The concept of "groundswell" is introduced as people using technologies to get things they need from each other rather than traditional institutions.
The document discusses how social media can be used effectively for marketing purposes. It provides examples of how brands can engage audiences on social networks, incorporate social media into marketing strategies, and leverage influencers to amplify messaging. Specific tactics mentioned include placing branded content on photo sites, online radio, and syndicated shows, as well as tracking engagement through services like TweetReach. The document advocates that social media is not about quick gains but rather building conversations and tapping into new audiences.
The document discusses the challenges of digital governance across Europe and how businesses have responded. It addresses:
1) How social behaviors and trends differ significantly across European borders, making a centralized strategy difficult.
2) Common challenges businesses face in implementing pan-European digital strategies, such as differences in culture, resources, and speed of adoption across markets.
3) How businesses have moved from an "inside-out" approach, with efforts bubbling up from individual markets, to various centralized governance models to better coordinate digital activities across borders.
4) Examples of companies that have developed hub-and-spoke and centralized governance models to manage thousands of projects, websites, and languages for their digital presence
This document provides an overview of social media and strategies for engagement. It discusses listening to understand audiences, building communities, generating buzz around issues, and inviting or providing relevant content to engage communities. Metrics and case studies are presented on tools like blogs, Facebook, and Twitter to illustrate how organizations can leverage social media.
This document discusses harnessing the power of social media. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. The planning step involves creating social media policies, monitoring plans, and response plans. The engagement step involves learning from customers, engaging dissatisfied customers, creating communities to educate, energizing word of mouth, and co-creating content. Engaging in social media allows companies to be involved in conversations about their brand.
This document discusses harnessing the power of social media. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. The planning step involves creating social media policies, monitoring plans, and response plans. The engagement step involves learning from customers, engaging dissatisfied customers, creating communities to educate, energizing word of mouth, and co-creating content. Engaging in social media allows companies to be involved in conversations about their brand.
Challenging trust in the digital age - SMBW - 03/04/2019Denys Malengreau
Talk held at Eastern Mediterranean University (EMU) in Cyprus on 3 April 2019.
▼ Connect
LinkedIn : linkedin.com/in/dmlg
SlideShare : slideshare.net/denysmalengreau
Twitter : twitter.com/d_mlg
Periscope : periscope.tv/d_mlg
YouTube : bit.ly/d_mlg
This document discusses the importance of social media marketing. It summarizes that social media has become an essential tool for communication as nearly everyone is online and uses social media platforms like Facebook. Specifically, it notes that social media allows for fast dissemination of information to local areas, enables agencies to receive information from the public, and makes information highly accessible. However, it cautions that agencies need to have staff dedicated to engaging on social media and must verify information to maintain credibility during disasters.
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers.
This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.
Women in technology and social media marketing is discussed. Social media aims to facilitate interaction and sharing of content online. Nearly 50% of consumers make purchases based on social recommendations, so social media is important for understanding customers. A case study shows how "mommy bloggers" negatively reacted to a Motrin campaign on Twitter, spreading to YouTube and traditional media. The lesson is for companies to identify online influencers, listen to social media discussions, and engage customers appropriately.
Social Media in Plastics Additives & Concentrates Market - Presented at AMI ...Eric Albee
Leveraging social media to grow companies in the plastics additives and concentrates market. We are all in an online social world and this is not going to change, only get more intense. We must adapt and adopt strategies to capitalize on this networking opportunity, and fitting it into our overall marketing strategies.
Presented by Dr Bernard Leong in Professor Michael Netzley's course "Digital Media across Asia" (#Comm215) in Singapore Management University, it presents an introduction to social networks, the global trends and observations and three case studies on corporate communications: (i) Kaixin001, (ii) CyWorld and (iii) Facebook Pages on a Singapore Case Study. It also gives a short glimpse to mobile social networking and its rise in 2010.
The document discusses the rise of social media and how it has changed communication and business. It defines social media as forms of electronic communication that allow users to connect, create, and share content. Additionally, it notes that social media has shifted communication to be more public, that everyone can now publish content, and that business and media have adapted to the new conversation-focused landscape. The world is changing as social media makes history and more opportunities emerge.
The document provides an overview of trends in social media and consumer behavior from 2008. It discusses the growth of Facebook users over the previous year and shares stats on messaging and social networking usage. The summary also notes insights around how recommendations from friends influence travel decisions more than reviews. Trust in peers over advertising is also mentioned.
This document discusses how nonprofits can use online video and social media to engage donors. It introduces Michael Hoffman and his company See3 Communications, which helps nonprofits use new media like video on platforms such as YouTube and Facebook. It explains why video is growing rapidly online and how nonprofits can create compelling stories and calls to action through video to activate supporters. Finally, it provides tips on developing an effective online video strategy and highlights examples from charitable organizations.
The document is a presentation on internet culture and social media by Martin Sønderlev Christensen. It discusses how internet culture has evolved from being separate from real world culture to now being culture with the rise of social media. It notes that social media is no longer optional for organizations and they must adapt to the new cultural paradigm shaped by social technologies and user participation. It emphasizes that organizations should focus not just on social media but on learning from the principles of openness and collaboration that drive social media.
Using Emerging Media in Matters of Life and Death. Presented at the US Marines Public Affairs Conference in Reno on Aug. 24, 2010 by http://www.ericschwartzman.com. Feel free to use and reuse with attribution. Thanks!
1. The document discusses the growth and impact of social networks like Facebook from 2007 to 2008 based on user numbers and growth percentages in different regions.
2. It also discusses the influence of social networks and user recommendations versus reviews and advertising on consumer decisions like hotel booking.
3. The concept of "groundswell" is introduced as people using technologies to get things they need from each other rather than traditional institutions.
The document discusses how social media can be used effectively for marketing purposes. It provides examples of how brands can engage audiences on social networks, incorporate social media into marketing strategies, and leverage influencers to amplify messaging. Specific tactics mentioned include placing branded content on photo sites, online radio, and syndicated shows, as well as tracking engagement through services like TweetReach. The document advocates that social media is not about quick gains but rather building conversations and tapping into new audiences.
The document discusses the challenges of digital governance across Europe and how businesses have responded. It addresses:
1) How social behaviors and trends differ significantly across European borders, making a centralized strategy difficult.
2) Common challenges businesses face in implementing pan-European digital strategies, such as differences in culture, resources, and speed of adoption across markets.
3) How businesses have moved from an "inside-out" approach, with efforts bubbling up from individual markets, to various centralized governance models to better coordinate digital activities across borders.
4) Examples of companies that have developed hub-and-spoke and centralized governance models to manage thousands of projects, websites, and languages for their digital presence
This document provides an overview of social media and strategies for engagement. It discusses listening to understand audiences, building communities, generating buzz around issues, and inviting or providing relevant content to engage communities. Metrics and case studies are presented on tools like blogs, Facebook, and Twitter to illustrate how organizations can leverage social media.
This document discusses harnessing the power of social media. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. The planning step involves creating social media policies, monitoring plans, and response plans. The engagement step involves learning from customers, engaging dissatisfied customers, creating communities to educate, energizing word of mouth, and co-creating content. Engaging in social media allows companies to be involved in conversations about their brand.
This document discusses harnessing the power of social media. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. The planning step involves creating social media policies, monitoring plans, and response plans. The engagement step involves learning from customers, engaging dissatisfied customers, creating communities to educate, energizing word of mouth, and co-creating content. Engaging in social media allows companies to be involved in conversations about their brand.
This document discusses transforming a brand into a media company through social media. It recommends establishing a centralized social media team, creating a brand narrative and content strategy, building a real-time command center, assigning roles and responsibilities, establishing approval workflows, and investing in the right technology. The goal is to bridge external customer engagement with internal business processes to create shared value for stakeholders.
Ceramic Tile Distributors Association Social MediaJeff Risley
This document discusses harnessing the power of social media for businesses. It outlines a 3 step social media strategy of listening and learning about conversations on social platforms, planning a social media policy and engagement strategy, and then engaging with stakeholders through various tactics like generating leads, addressing customer complaints, creating an online community and identifying influencers. The goal is to use social media to build relationships with stakeholders and educate them about products and services.
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
How do you connect the worlds of social and mobile with affiliate marketing ROI? By connecting your customer at multi-touch points through the new marketing conversion called brevenue.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Lead Generation
Declan Dunn, Managing Partner, Dunn Direct Media (Twitter @declandunn)
Social Media ist in aller Munde. Ist dieser Trend wirklich relevant für Ihr Unternehmen? Das renommierte Chartered Institute of Marketing (CIM) hat im März 2012 eine Studie zu diesem Thema durchgeführt
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
KGA for Pacific Conferences - Breaking doewn silosWalter Jennings
The document discusses implementing a whole-of-company social media strategy. It recommends securing buy-in by linking social media objectives to business plans and measuring returns. It also suggests identifying long-term game changers and early wins to evaluate success and constantly communicate objectives across business units.
BMA NJ Social Media Symposium Presentation on Digital MarketingSteve Cummins
Social media presentation at Business Marketing Association of NJ.
Top 5 lessons learnt on how social media elements have been integrated into Panasonic Electric Works marketing plan for industrial and electronic engineers.
References to using Linkedin, google+ and blogging as key elements.
More details www.stevejcummins.com
@stevejcummins
www.linkedin.com/in.stevecummins
This document discusses social media in the workplace and provides guidance on developing social media policies. It notes that social media can enhance communication, engage employees, and reduce costs when used properly. However, companies must address workplace issues like appropriate content, privacy, and productivity. The document recommends that companies create social media policies that define appropriate use of tools and represent the company, while respecting employees. It also stresses the importance of reputation management and using social media for employer branding.
Media Trendy 2012 Bernhard Glock - What Inspires Me Most Today After Having L...Media Trendy
Main issues: The secret to effective communication. Understanding the new consumer media behavior at the start of the media process. Creativity becomes core work of media agencies. Truly integrated communication cuts through all lines. The new emerging media trends and companies become the new players in media. My 8 key learnings how to win in media in the future.
Social media sites allow for two-way conversations and sharing of media between users, and have grown exponentially since 2002 with the introduction of sites like Friendster, LinkedIn, MySpace, Facebook, YouTube, and Twitter. To be successful on social media, brands should be authentic, consistent, listen and respond to consumers, add value to conversations, share stories and pictures, and be patient as relationships are built over time. Social media influences consumer purchasing decisions and is a fast-growing category, so brands must understand how to effectively engage and have conversations on these new channels.
An introduction to social media for business owners that shows how a comprehensive strategy involves four separate types of online communication. Includes the concept that social media advertising is like "dad in the basement"--still struggling to find its place in the conversation.
Lisa Harris presented on social media applications for businesses. She discussed key trends in social media and technology adoption like the growth of mobile usage and video. Examples were given of how businesses can use social networks like Twitter for customer service, marketing offers and products, networking, and market research. Attendees were encouraged to build their own online presence and engage with digital communities.
This document discusses integrating social media into marketing. It begins by noting that companies are increasingly using social media but may get lost without clear goals. It then defines social media and outlines some key rules for engagement, including having the right mindset, commitment to consistency, and reacting fast. The document provides tips on how to start a social media marketing strategy, including setting goals and metrics. It also presents a case study on how Nikon grew its Facebook fan base from contests and saw increased organic search rankings. The key to success was understanding social media and having a plan to engage fans.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Similar to Dana VanDen Heuvel, MarketingSavant, Social Media Case Studies (20)
This document provides guidance on developing an effective LinkedIn strategy. It begins by defining strategy as a careful plan or method to move toward a goal. It then discusses two perspectives on social media strategy: that it is overrated and one should focus on tactics like growing followers and promotions; and that strategy should focus on buyers, not ego, and create authentic tactics that people want to engage with. The document then surveys the top uses of LinkedIn as researching people and companies, reconnecting with colleagues, building new networking relationships, and marketing one's brand. It provides tips for using LinkedIn effectively and resources for further guidance.
This document provides information on how journalists can use social media platforms like Twitter and Facebook effectively. It discusses how Twitter can be used as a newswire to follow newsmakers and disseminate news. Facebook is more social than Twitter and allows journalists to interact with readers, start conversations, and get insights into their demographics. The document outlines best practices for using both platforms, including being careful not to reveal bias or say anything offensive that could damage credibility.
Social Media and the Law with Andrew Rosenman, partner, Mayer Brown Law Firm ...Social Media Rockstar
This document discusses various employment law issues related to social media. It begins by noting the significant risks employers face from the growth of social media, including public relations issues and legal liability. It then addresses legal issues regarding screening candidates' social media, monitoring current employees' social media, and references for former employees. The document provides recommendations for employers, such as having a clear social media policy and training employees on it. It concludes by discussing National Labor Relations Board limits on social media policies.
The document discusses how social media can be used for crisis management. It provides examples of companies that effectively used social media during crises, including JetBlue responding to an incident with an employee, Domino's addressing a video scandal, and the CDC using social media to communicate about the H1N1 virus. The key lessons are to plan social media crisis responses in advance, respond quickly while providing relevant information, engage audiences to help control the message, and use the situation as an opportunity to fix issues and move forward.
This document outlines Caitlin Moyer's strategies for using social media in marketing and advertising. It discusses setting goals for social platforms, promoting events through Twitter and Facebook, analyzing ticket promotions on different channels, and generating buzz through player interactions online. Examples include selling over 20,000 tickets through social media promotions and driving national attention by doubling a mascot's Twitter followers. The overall strategies focus on meeting fans where they are online and using social to engage consumers and sell tickets/products.
The document outlines the Milwaukee Bucks' social media objectives and tools. The objectives are to inform, generate revenue, entertain, and engage fans using various digital tools like Twitter, Facebook, mobile apps, email, and their website to provide two-way dialogue and one-way announcements. It also provides contact information for Mike Grahl, the social media manager.
This document provides guidance on using LinkedIn effectively. It begins with an introduction to LinkedIn, discussing how it can be used to build social capital through weak ties and open professional networks. It then outlines common individual ("me") uses like job searching, marketing and knowledge absorption, as well as relationship-focused ("them") uses like connecting networks and providing recommendations. Finally, it proposes tactics for users at different levels, from basic profile creation to more advanced strategies like targeted relationship building and knowledge dissemination. The overall message is that LinkedIn is a tool for finding and sustaining business relationships by broadening one's network before it is needed.
This document discusses strategies for businesses to effectively utilize social media. It covers:
1. Why businesses should engage with social media, despite potential fears, as consumers are actively discussing brands online.
2. The changing nature of social media platforms and need for businesses to adapt.
3. Demographic data on Facebook users in the US and globally.
4. Examples of powerful brands successfully using Facebook through fan pages, engagement, and driving traffic.
5. Tips for businesses to get started on social media, including becoming active users, creating branded fan pages, and promoting pages.
Marketing technologies have evolved significantly since their inception but the core principles remain the same. While tools, techniques and technologies have advanced, the focus on engaging customers through meaningful dialogue is still paramount. This guide provides an overview of the most important and accessible marketing technologies for 2008, with a focus on social media monitoring, online video, blogging, widgets and other emerging trends. It defines each concept and lists resources for marketers to utilize new technologies and stay on top of fast-changing landscape. Understanding how customers communicate and engaging them through conversation, not monologue, will be key to success.
The document provides an agenda for an event on social media marketing hosted by the Green Bay Area Chamber of Commerce. The agenda includes presentations from experts on topics like how to effectively use social media for businesses, how social media has changed branding and public relations, and case studies of brands using social media. A panel discussion with local business leaders on their social media strategies is also included. The event aims to help area businesses learn how to integrate social media into their marketing.
Greg Linnemanstons, Weidert Group, Social Media as a Part of Integrated Marke...Social Media Rockstar
How social media has changed public relations and working with the media over all. Discuss the democratization of expertise (HARO, blogs, everyone’s a source…) and how businesses can leverage social media to obtain media coverage.
1. Respond quickly and professionally to negative comments, showing you care about customer feedback.
2. Don't get defensive - acknowledge valid criticisms and show a willingness to improve.
3. Turn negative conversations positive by offering solutions or explaining your perspective in a polite, solution-oriented manner. The goal is to resolve issues and regain trust, not attack critics.
This document provides an agenda and information for an event on social media. The event will take place on May 19, 2009 at St. Norbert College from 7:30am to 12:00pm. The agenda includes presentations on social media DIY, branding, PR surveys, PR and social media, case studies, and a practitioner panel discussion. Brief biographies are provided for each presenter.
This document summarizes the results of several surveys on social media usage. Younger, better educated individuals are more likely to use social platforms like Twitter and Facebook. Media professionals widely use social media for work. Business and community leaders primarily use LinkedIn and Facebook for networking and gathering information. While many companies acknowledge social media's importance, many are still unsure of its impact or waiting to see how it evolves before fully adopting it. Most believe social media will be a significant part of business strategies going forward.
Developing and strengthening a brand has always involved controlling the conversation surrounding it. However, with the rise of social media, conversation is no longer controlled and takes place between many audiences. Brands must now embrace conversation and participate in discussions on customers' terms in order to connect with audiences and address any issues. Companies that ignore social media risk losing customers and employees, so brands should start by listening to conversations, then gradually engage through blogs, social networks and other online communities.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Dana VanDen Heuvel, MarketingSavant, Social Media Case Studies
1. Social Media Case Studies
Dana VanDen Heuvel - MarketingSavant
Kiar Olson – Element Creative
2. Cases
• Martell Home Builders
• Goodwill, Washington D.C.
• Nicolet National Bank
• Comcast
• Indium
3. Toolkit
Blog
Facebook fan page
YouTube Videos
Twitter stream
SmugMug photos*
Martell Home Builders uses social media to connect with home buyers
4. Martell Home Builders
3 Lessons:
1) Be Transparent
2) Holistic Strategy
3) Human Relationships
5. Toolkit
Blog
Facebook fan page
YouTube Videos
Twitter stream
eBay sales page
Goodwill uses social media to increase sales of its high-end merchandise
6. Goodwill of Greater Washington
3 Lessons:
1) Incorporate Into Marketing Strategy
2) Regional Execution
3) Entertainment + Trust = Desire to Shop
7. Toolkit
Blog
Twitter (rates)
RSS feeds
Podcasts
Business Pulse (thought leadership)
Nicolet uses a blog and social media to educate and connect with their tribe
8. Nicolet National Bank
3 Lessons:
1) Unfiltered Conversation
2) Content Matters
3) Education = Trust
10. Toolkit
Twitter
Blogs
Social Media Listening
Customer Service
YouTube Videos
Comcast uses social media to take care of it’s most vocal customers
11. Comcast Cares
3 Lessons:
1) Listen Intently, React Immediately
2) Educate The Team (Internally)
3) Social Media Success + PR =
Momentum
12. Toolkit
Blogs (10 of them)
Video
RSS feeds
LinkedIn
Flickr
Indium employs social media to generate leads for electronic assembly
components
13. Indium
3 Lessons:
1) Focus on Specific Content
2) Start Small With Commitment
3) Create Dialog Where None Exists
14. Whatever the social media monitor
solution, one thing is clear: As
control of a brand's marketing
messages-and-,indeed, it's very
image- continues to migrate from
tradition media to social media,
companies need to become
increasingly adept at paying
attention to how they're being
perceived in the online world. And
they need to be able to respond
accordingly, based on the insights
they gain. - Aberdeen
Tropicana unit sales decreased by 20% after they implemented the packaging change. The company
received a number of passionate outcries regarding the change in packaging. He stated that although
the complaints came from “a fraction of a percent of the people who buy [Tropicana],” they were
from the brand’s “most loyal consumers.” Consequently, after less than two months on the
market, Tropicana announced it was pulling its new “Squeeze” packaging.
15. “Rahodeb”
• Unethical, covert blogging
by Whole
Foods CEO John Mackey
• According to FTC documents, Mackey
had been posting comments for the
past eight years until last August.
• Accused of hyping his
own company's stock
and running down rivals.
http://online.wsj.com/article/SB118454129429667079.html?mod=opinion_main_review_and_outlooks
17. But like fighting fire with fire, Domino's smartly chose to fight their social
media nightmare using social media. Patrick Doyle, president of Domino's
USA, quickly posted a video response to the quot;Disgusting Domino's Pizza
Employeesquot; video on YouTube and setup a Twitter account (@dpzinfo)
answer questions from concerned customers. As a result, Domino's is being
praised for their actions and might be able to spin this public relations
disaster into something slightly positive.
18. “Content is the new democracy
and we the people, are ensuring
that our voices are heard.”
Brian Solis, “The Social Media Manifesto”
19. Social Media Case Studies
Dana VanDen Heuvel - MarketingSavant
Kiar Olson – Element Creative