1. Adaptive Intelligence
The Future of the Driving Experience
Ross Dansby
Brook Graham
Tim Seley
University of Kansas
Interaction Design
Fall 2010
Professor Michael Eckersley

2. Understanding the User’s
wants, needs, and motivations...
within the context of driving
while focusing on accomplishing goals
(driving safely, staying connected, accessing information)

3. Personas & Scenarios
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Target User
Beth Watson
26 years old
Librarian
Beth is a 26 year old graduate of The University of Kansas. She graduated with a degree in elementary education
and currently works as an elementary librarian in Oklahoma City. She is engaged to her college boyfriend, Bill, and is
getting married in the spring . They both want to focus on their careers so but
Her current car is an ‘02 Honda Accord with just over 150,000 miles on it. She likes the general size and overall feel of
the Accord but wants a newer car with better gas mileage, and is even interested in looking at non-gas powered
cars. Beth spends a lot of time in her car so it is important for her to have a reliable and easy to use vehicle. She
drives about 35 min to work each day and visits her parents in Kansas City once every six weeks.
Because she spends so much time in her car she wants her new car to have an easy way to
iphone and play it over her cars speakers. She also wants to be able to use the GPS feature on her phone but
possibly display the information on a bigger screen for easier viewing.

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What are we trying to improve?
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How can the driver manage all of this information and stay safe?

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6. Designing Prototypes
What kinds of decision making can the car do? How much is too much to read while driving?
Communication location 1
Entertainment
location 2
location 3
Navigation
all Asian restaurants
Climate & highly‐ranked
restaurants
xxxxxx
Vehicle
Japanese weather
“Apps” restaurants condition
Settings
with in 15 miles change

7. Role Playing
One person plays the role of the user,
while another plays the role of the car.
This is an impromptu experience prototyping method.

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In the context of the driver’s environment.
MOBILE/COMPUTER MOBILE/COMPUTER
GPS
BRIEFCASE BRIEFCASE
RADIO
ME YOU
CAR CAR

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INCOMING PACKET
Prioritizing:
Is it time sensitive? yes/no
(next turn coming up, car in blindspot, OPEN LATER
rush hour tra c, passing a quicktrip) OPEN NOW*
Does it require an action? yes/no
(generally will probably be alter route
or set new destination)
USE LATER BRIEFCASE
Organizing/Classifying: USE AS IS
Static location (buildings / roads / POI)
Dynamic location (cars / people)
RECONFIGURE
SAVE
SEND TO SOMEONE ELSE OPEN NOW*
PRE­WRITTEN REPLY
ORIGINAL REPLY

10. Driving is like having a conversation with your car.
By improving information and accessibility of controls
we can help reduce distraction from things like
tra c, cell phones, and searching for information.
‐Soothes anxiety
‐Limits required input from the driver
‐Predicts behavior and needs
‐ Allows the user to plan ahead to avoid decision making while driving
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‐ The "smartness" of the system could be adjusted to suit a user’s comfort level