How 'You' are changing the marketing paradigm!
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The power is in 'Your' hands- to decide, consume and influence. Brands have never faced a situation that makes individual consumers so powerful that it has become imperatiive for brands to consider social networks and social media in their marketing strategies.
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How 'You' are changing the marketing paradigm!
- 1. How You and Your Social Network is Redefining Marketing! Saurabh Pandey
- 2. 1 dissatisfied customer decides to talk one day! And life becomes hell for Dell!
- 3. 5000,000 online supporters. 3000,000 online donors . $6500,000 online collections Barrack Obama-Fast Company Marketer of The year 2008. Also the President of the United States of America Present on 17 social networking sites
- 6. Where Are You? Source: Medianext.in You have created your own Social Network!
- 8. Source: What the f is social media marketing?
- 9. Source: What the f is social media marketing?
- 10. Source: What the f is social media marketing?
- 11. Source: What the f is social media marketing?
- 12. You are Continuously Creating , Sharing and collaborating!
- 13. Before we understand about social networks and how brands use them for marketing…
- 14. Social Media is a communication platform (or a collection of technologies and practices) that allows co-creation, sharing, distribution and consumption of content. It’s a media for the user and by the user!
- 15. Types of Social Media! Source: Deepfrog Framework
- 17. Let’s Understand Through A few Examples…
- 20. Dell- SWARM How your social networks helps you get a product ‘cheaper’! And how it helps Dell sell more ! (Using Social Networks for Social Shopping)
- 23. Dove- Engagement & Viral- through Social Network
- 24. Engage Dove is perceived as a quality skin care product-given an easy, fun and free opportunity one would want to try out this test
- 25. Create Viral Effect in your Network One click-and you can ask your friends to take the test- as also see how they fare against you- This continues like a chain reaction, theoretically, for ever
- 26. Get Recognized If you get a good grade- show it off- create a badge and put on your Social network profile.
- 28. Dell Idea Storm- Winning with Community CO-COREATION OF NEW PRODUCTS. INTRODUCTION OF NEW FEATURES & NEW MODELS
- 29. You suggest ideas. Ideas get promoted or demoted by community. Dell acts on them. You see your ideas in action.
- 37. Social Network Marketing Framework Social Networks & Brands Source: atomthought.com