Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Communicators Conference
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Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the 2011 Communicators Conference in Portland, OR on May 11, 2011. http://www.pdxcommconf.org/
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Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Communicators Conference
- 1. Agile Communications in a Changing World: The “New Nimble”
- 2. Michael Pranikoff Global Director, Emerging Media PR Newswire http://flavors.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff Follow The Conversation on Twitter #PDXCC11
- 3. Disclaimer: I am not a Guru. All tips, recommendations, and ideas are from reading, exploring, and learning anyway that I can. I consider myself a B+ Student at best.
- 5. Engage opportunity across all channels Social Web sites Search Mobile Video sharing CONTENT Blogs Microblogs Print Broadcast
- 6. Engage opportunity with all key audiences Investors The Media Bloggers Decision Makers CONTENT Influencers Consumers Shareholders
- 7. Content REVOLUTION Follow The Conversation on Twitter #PDXCC11
- 9. CONTENT is Follow The Conversation on Twitter #PDXCC11
- 11. Follow The Conversation on Twitter #PDXCC11
- 12. PUSH Photo credit: http://www.flickr.com/photos/ytruly/2463366156/
- 13. PULL Follow The Conversation on Twitter #PDXCC11 Photo credit: http://www.flickr.com/photos/jonathangayman/1028689242/
- 15. Old School New School Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
- 16. Website Email News Release Social media Traditional Media Communications Channel Complexity Video Tradeshows Search Photos / Visualizations Blog
- 17. TODAY IS NOT ABOUT TECH / TOOLS. Source: www.burtcorp.com
- 18. It’s About Process Follow The Conversation on Twitter #PDXCC11 Source: www.burtcorp.com
- 19. Requirement Specification Design Problem: Known Solution: Known Implementation Verification Maintenance Source: www.burtcorp.com
- 20. Agile Communications The process of being quick to learn, adapt, & improve. Follow The Conversation on Twitter #PDXC11 Source: www.burtcorp.com
- 21. "Digital and Traditional for the ordinary person is all the same thing. It's all things they consume. It means nothing to them. In agencies and client organizations, people still don't understand this.“ Ian Tait - Global Interactive Executive Creative Director at W+K Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
- 22. 1010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010 Everything Will Be Digitized. Eventually
- 23. SILOS in Corporations are OldandCrumbling http://www.flickr.com/photos/kh-67/4892949459/
- 25. Opportunities to engage with audiences
- 26. Continuous Messaging that is easy to share
- 27. Analytics, ROIThey want to communicate in a way that combines PR, Marketing and Advertising. Advertising
- 28. Please Save The Kittens
- 29. Trust Follow The Conversation on Twitter #PDXCC11
- 30. TrustOverAttention Trust will continue to replace attention as the Currency of the web and business. No one will pay attention if they don’t trust you.
- 31. Control Chaos
- 34. Manage ^ Control Chaos
- 35. Examining Field of Play
- 36. I Love it when a plan comes together!
- 37. From agile software development to agile marketing. Follow The Conversation on Twitter #PDXC11
- 38. November 2010 “CMO Mandate: Adapt Or Perish” Use The ADAPT Framework To Combat The Barriers Of Traditional Marketing
- 39. The Emerging Media Landscape The Media Landscape is no longer static, so we can’t afford to be static either User Generated Editorial Consumer Business
- 40. Newspapers: 30 mins Magazines: 20 mins Mobile: 50 mins Internet: 2 hrs, 35 mins TV: 4 hrs, 24 mins
- 42. Design
- 44. Multi-channel
- 46. Copy
- 47. Call to action
- 48. Goals
- 49. Traffic sources
- 52. IDEA Produce Measure CAMPAIGN 1 IDEA MEASURE PRODUCE Source: www.burtcorp.com
- 53. “ I never skate to where the puck is, I always skate to where the puck is going to be. Wayne Gretzky – Hall of Fame Hockey Player
- 54. ANALYZE
- 55. Traditional Public Relations Model The model has changed....
- 56. Where do you generally go first for news about a company? Then where do you go?
- 57. Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
- 58. Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media
- 59. Contentis KING!
- 62. Building the Foundation SEO
- 64. Oh The Places ContentCAN Go
- 65. more multimedia = more views Increase in average online views per press release, when multimedia elements are added. Source: PR Newswire web analytics.
- 67. Leave A Trail of Breadcrumbs http://www.flickr.com/photos/bnoj13/4073663539/
- 68. Make it Easy ToAccess, View&UseYOURContent !
- 69. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it…. - Mark Weiser
- 71. Michael Pranikoff Global Director, Emerging Media PR Newswire http://flavors.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff Follow The Conversation on Twitter #PDXC11
Editor's Notes
- Today we are looking at a greater audience for news and information than ever before. The speed, breadth, and depth of information is reaching a wider audience then ever. The increased access and searchability of that content is also reaching new heights with journalists, investors, and consumers. This is now a hold of the financial industry as well as the casual investor as new technology allows people to make more informed decisions much more quickly.
- But I think it will be even better than that. See, bringing technology culture into marketing will also import some of the operational paradigms that have powered rapid development in the Internet age. For instance, the methodologies of agile software development—a huge improvement over the rigid and time-consuming “waterfall” approach that preceded it—with a few tweaks, can provide the inspiration for “agile marketing” management approaches.
- SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
- Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.