This document discusses social media and its benefits. It defines social media as web and mobile technologies that enable communication through interactive dialog. Some examples provided include wikis, blogs, social networking sites, video sharing, and forums. The document explains that social media allows for free information sharing and connects people globally. It can help businesses drive repeat customers and sales through word-of-mouth marketing on these platforms. Social media also allows businesses to provide customer service, build relationships, and achieve multiple marketing goals in a cost effective manner.

2. What is Social Media?
 Web based and Mobile
Technology used to turn
communication into
interactive dialogues.
 Few Example:
 Collaborative Projects (Wiki)
 Blogs and Micro-blogs
(Twitter and Blogger)
 Social Networking
(Facebooks)
 Video Sharing (Youtube)
 Forums
 Social Bookmarking

3. Why Social Media?
 It’s Time To Go Social
 We are in digital age
 Ability to transfer
information freely
 People have gone social
via internet
 People connect and
interact via social media
 Can help you drive
repeat customers or
make new ones.

4. Why Social Media?
 Same Old Word of Mouth
Marketing:
 People connect and talk
about various things
 Build relationships, drive
repeat business and attract
new customers through
friends sharing with friends.
75% of people are somewhat or highly likely to
 Its nothing but same old share content they like online with friends, co-
workers or family...49% do this at least weekly.
word of mouth marketing.
The only difference is the *Chadwick Martin Bailey Consumer Pulse 2010
platform.

5. Why Social Media?
 Achieve Multiple Goals:
 Spread the Word: Show
customers and prospects
who you are and what you
can do for them. It’s great
for brand awareness!
 Drive Sales: Give
customers offers that are
so good they’ll share them
with their friends. Your
promotions can go viral!

6. Why Social Media?
 Achieve Multiple Goals:
 Provide Great Customer
Service: Listen and respond
to what your customers are
saying about you and to you.
It’s a wonderful feedback
loop!
 Keep Your Customers
Coming Back: Build deeper
relationships so customers
will get to know, like, and
trust you more.

7. Reduce Cost SIGNIFICANTLY!!!
 How?
 Has excellent penetration
in Internet users (about
60% in India).
 Helps you to manage
various sectors of business
via one platform.
 Reduces dependence on
other media services to
promote your product

8. Myth’s About Social Media!
 Just for Kids.
 Just personal .
 Is a FAD.
 A Waste of Time.
 Will reduce my
reputation.
 People will laugh at us!
 Un-Natural

9. 5 Stage of Social Media Greif
 STAGE – 1
DENIAL
Common Phrase: “It’s Just for Kids”/ “It’s just fad”
Common Behavior: Avoiding the Internet, putting the
hands on ear and blocking out the world.

10. 5 Stage of Social Media Greif
 STAGE – 2
ANGER
Common Phrase: “This is stupid”/ “I have better things
to do with my time”
Common Behavior: Slave to work email, increase in TV
or Print advertisement to prove superiority.

11. 5 Stage of Social Media Greif
 STAGE – 3
BARGAINING
Common Phrase: “If we have Facebook we are just
covered”/ “Let’s just do a blog”
Common Behavior: Use of Social Media in a limited and
half hearted way

12. 5 Stage of Social Media Greif
 STAGE – 4
DEPRESSION
Common Phrase: “Social Media is taking over the
world”/ “I am overwhelmed with choices ”
Common Behavior: Hoping and complaining people
about the choices you have and your inability to cover all.

13. 5 Stage of Social Media Greif
 STAGE – 4
ACCEPTANCE
You finally realize that social media is hear to stay and
determine ways to integrate it into the way you
approach your professional and (personal) life.
Common Phrase: “I get it”/ “Social Media has changed
my life”
Common Behavior: Recruiting people or agency.

14. Facts and Figures!!
 What customer say’s
about you matters:
 We just don’t trust what
brands say about
themselves.
 We do trust what our
friends say.

15. Facts and Figures!!
 Online Recommendations
Translate into Purchases:
 People who like a brand on
Facebook, follow a brand on
Twitter or subscribe to a
brand’s email newsletter, are
more likely to buy and
recommend.
 According to a MarketingProfs
survey, 73% of the U.S.
participants had learned about
a product online and 51% had
purchased a product based on
an online recommendation.

16. Facts and Figures!!
 Social Media Marketing
is a Commitment:
 You have to be regular.
 You have to make smart
replies.
 You have to act smart.
 Let the expert’s handle
it.

17. What We Offer?
 Our Social Media
Package offers:
 A lot of options
 A complete package
 Professional Approach

18. What We Offer?
 Facebook, Twitter, LinkedIN and Youtube:
 For answering queries, posting
achievements, events, products, new product
preview and teaser
 Regular Updates (Daily)
 Moderation of Comments
 Reply of Comments
 Posting videos of events and advertisements
on You tube and then linking it with other
social media platforms for better reach.
(Editing and Recording Facilities available)
 Banners, Graphics will be generated if
required
 Yearly Contract
 Bulk mailing
 For better reach towards the users
 Mailer will be made by us
 Additionally advertisement via blogs and
forums if required as per requirements

19. Why Us?
 We are group of highly professional
people from different sections of
professional background with
sound knowledge in their field.
 The package offered by us is one of
the best in Industry.
 We offer you bilingual environment
for added benefits in various
sections of crowd.
 We Value your money hence we
have one of the best pricing in the
Industry.
 We are always trying to improve.