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Forget Design Thinking — Start Design Doing
The document outlines a structured design thinking process aimed at reducing ambiguity in chaotic environments, emphasizing stages like empathizing, defining problems, ideating, prototyping, and testing solutions. It includes interactive steps for creating personas, problem statements, and solution hypotheses, highlighting the importance of user feedback and iterative development. Additionally, it provides practical tactics for effective design and collaboration.
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Forget Design Thinking — Start Design Doing
- 1. Design Doing DESIGN DOING> DESIGN THINKING TWEET @SKOTCARRUTH
- 2. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING • CEO, Philosophie Group • Web since 1996 • Over 200 web/mobile products • GA UXDi Global Curriculum • UCLA alumnus
- 3. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING Jordan Keating Jinny Oh JN Bayette Taneen Jafarkhani
- 4. Design is aprocess for reducing ambiguity in even the most chaotic environments. TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
- 5. Design Thinking TWEET @SKOTCARRUTHDESIGNDOING > DESIGN THINKING
- 6. Design Thinking TWEET @SKOTCARRUTHDESIGNDOING > DESIGN THINKING
- 7. Diverge and Converge TWEET@SKOTCARRUTHDESIGN DOING > DESIGN THINKING diverge converge diverge converge Empathize Define Ideate Prototype Test diverge
- 8. Iterate and Experiment TWEET @SKOTCARRUTHDESIGNDOING > DESIGN THINKING HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND
- 9. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 1 I am not the user.
- 10. –Stephen P. Anderson It’sall about People, their Activities, and the Context of those activities. TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
- 11. How do weget that info? TWEET @SKOTCARRUTH Contextual inquiry User interviews Diary studies Card sorting Focus groups Analytics A/B testing Eye tracking Secondary research Surveys DESIGN DOING > DESIGN THINKING
- 12. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING
- 13. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING
- 14. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 2 What’s the problem?
- 15. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING _____________________ needs a way to ________________________________ because/but _____________________. Problem Statement «Persona» «Goal» «Synthesized Insight»
- 16. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 3 Time to play.
- 17. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING Creative Play
- 18. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING
- 19. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING Crazy-eights
- 20. Productive Brainstorming TWEET @SKOTCARRUTHDESIGNDOING > DESIGN THINKING • Get silly • Use crayons • Turn it into a game • Play with extremes • Remove obvious constraints
- 21. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 4 Articulate the solution. Assume you’re wrong.
- 22. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING I believe that _______________________ needs ______________________________. I will know this is true if _____________________________________. Solution Hypothesis «Persona» «Proposed Solution» «Evaluation Criteria»
- 23. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 5 Stop talking and make something already.
- 24. What is an“MVP”? TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING QUESTION:
- 25. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING ANSWER: The smallest thing you can create to learn what you need to to move forward.
- 26. Different types ofMVPs TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING • Pitch MVP • Concierge MVP • Design Prototype
- 27. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING
- 28. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING
- 29. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING
- 30. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 6 Prove it.
- 31. Many different typesof tests TWEET @SKOTCARRUTH Concept Validation Focuses on behavior. Does it solve the problem we set out to? Is this actually valuable to people? Perception Focuses on attitude and comprehension. How do people feel about the solution? Usability Focuses on usage. Can users complete tasks effectively and efficiently? DESIGN DOING > DESIGN THINKING
- 32. Design Doing TWEET @SKOTCARRUTHDESIGNDOING > DESIGN THINKING
- 33. We’re going tobe designing a mobile app to help a stranger solve a problem they have. TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING
- 34. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 1 I am not the user.
- 35. Have a genuine conversationwith a human TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING 5 minutes × 2
- 36. Make a personafor the person you interviewed TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING 5 minutes
- 37. Personas TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING Segment / Demographics Backstory / Motivation Activities / Habits Pain Points / Needs
- 38. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 2 What’s the problem?
- 39. Create a problem statement TWEET@SKOTCARRUTHDESIGN DOING > DESIGN THINKING 2 minutes
- 40. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING _____________________ needs a way to ________________________________ because/but _____________________. Problem Statement «Persona» «Goal» «Synthesized Insight»
- 41. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 3 Time to play.
- 42. Sketch eight radically differentideas. TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING 5 minutes
- 43. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING Crazy-eights
- 44. Present your ideasand get feedback from your partner TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING 2.5 minutes × 2
- 45. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 4 Articulate the solution. Assume you’re wrong.
- 46. Create a solution hypothesis TWEET@SKOTCARRUTHDESIGN DOING > DESIGN THINKING 2 minutes
- 47. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING I believe that _______________________ needs ______________________________. I will know this is true if _____________________________________. Solution Hypothesis «Persona» «Proposed Solution» «Evaluation Criteria»
- 48. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 5 Stop talking and make something already.
- 49. Turn your bestidea into something that you can test TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING 10 minutes
- 50. Share your solutionand get feedback from your user TWEET @SKOTCARRUTHDESIGN DOING > DESIGN THINKING 5 minutes × 2
- 51. DESIGN DOING >DESIGN THINKING TWEET @SKOTCARRUTH STEP 6 Prove it.
- 52. You did design. TWEET @SKOTCARRUTHDESIGNDOING > DESIGN THINKING HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND
- 53. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING Takeaways
- 54. Some bonus tactics TWEET@SKOTCARRUTHDESIGN DOING > DESIGN THINKING • Beginner’s mindset • Listen to users; ask them to design with you • Diverge, then converge • Timebox • Think and share visually
- 55. TWEET @SKOTCARRUTHDESIGN DOING> DESIGN THINKING Thank You! Email me: skot@philosophie.is