The document discusses three perspectives on user experience (UX) job titles and methodologies: formal UX, genius design, and lean UX. Formal UX involves traditional usability studies like focus groups and surveys. Genius design relies on the vision of a single person or small team. Lean UX is an agile process that tightly integrates product development teams to quickly launch and iterate based on metrics. The document evaluates the benefits and drawbacks of each approach.

1. perspectives
on ux

2. job titles in ux

3. skot carruth
founding partner
philosophie

4. overview
• Traditional / Formal
• Genius Design
• Lean UX

5. formal
usability
studies

6. focus groups
surveys
ethnographies
eye-tracking

7. who does this?
• Academia
• Engineering
• Usability Consultants
• Large Organizations

8. iso 9241

9. why it’s good

10. why it’s good

11. why it sucks

12. why it sucks

13. why it sucks

14. why it sucks

15. genius
design

16. who does this?
• Design Schools
• UX/UI Consultants
• Too many entrepreneurs

18. methodologies
• Empathy (hopefully)
• Heuristics
• Restraint
• Salesmanship

19. why it’s good

20. “The iPhone is clearly a vision of a
single core team, or maybe even
one man... it’s extremely unlikely
Apple would have ever built it if they
conducted lots of focus groups and
customer outreach first.”
mike arrington
techcrunch

21. brian chesky
cofounder, airbnb
bradford shellhammer
cofounder, fab.com

22. why it sucks
It’s my design, and
nobody loves it “ “

23. lean
ux

24. what is it?

25. lean product dev
• Tight team integration
• Launch that sucka
• Know your metrics
• Iterate:
Hypothesize → Design → Implement → Measure

26. who does this?
• Startups
• Software Engineers
• Good “Product People”

27. why it’s good
• Less Waste
• Faster to Launch
• Real-world Validation
• Faster to Improve

28. why it’s bad

29. why it’s bad
Yeah, but...
what am i
getting?

30. which is right?

31. thanks!
skot@gophilosophie.com
@skotcarruth