Slides from a 3-hour workshop created to introduce Design Thinking to MBA students and demonstrate how to make design applicable to various aspects of a business.
This workshop had 5 main goals:
1) Overview about design thinking
2) Understand a bit about how our mind works through the 30 circles exercise
3) Work deep on the problem definition
4) Brainstorming through using Disney Method to stimulate the creative side of the mind
5) Prototype something tangible
Design Thinking for Library Innovation Workshop SlidesWiLS
Design Concepts, a product design and innovation consulting firm based in Madison, is pleased to partner with WiLS to present a Design Thinking for Library Innovation workshop at WiLS World 2016. Design Thinking is a creative approach to solving problems in a holistic and human-centered way. In this hands-on workshop, we will apply Design Thinking methods to address the challenges facing libraries. Participants will gain an understanding of a framework and process for innovation, and practice techniques including research, analysis, brainstorming, and storytelling to generate inspired solutions.
Design has slowly shifted from outcome oriented process to a thinking oriented process that does problem solving.
We made a presentation at Lounge 47, which is a upcoming startup incubation center.
This workshop had 5 main goals:
1) Overview about design thinking
2) Understand a bit about how our mind works through the 30 circles exercise
3) Work deep on the problem definition
4) Brainstorming through using Disney Method to stimulate the creative side of the mind
5) Prototype something tangible
Design Thinking for Library Innovation Workshop SlidesWiLS
Design Concepts, a product design and innovation consulting firm based in Madison, is pleased to partner with WiLS to present a Design Thinking for Library Innovation workshop at WiLS World 2016. Design Thinking is a creative approach to solving problems in a holistic and human-centered way. In this hands-on workshop, we will apply Design Thinking methods to address the challenges facing libraries. Participants will gain an understanding of a framework and process for innovation, and practice techniques including research, analysis, brainstorming, and storytelling to generate inspired solutions.
Design has slowly shifted from outcome oriented process to a thinking oriented process that does problem solving.
We made a presentation at Lounge 47, which is a upcoming startup incubation center.
The key points:
▫️Empathy in business and how to measure it?
▫️Design thinking tools
▫️How to handle uncertainty as the project evolves?
▫️Design thinking in IT — how does it work?
▫️Tips and tricks on design thinking methodology.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Design Thinking & Agile Innovation Workshop combining elements from Design Thinking, Customer Development, Christensen's Jobs to be Done, Osterwalder's Value Proposition Canvas, Javelin Experiment Board, Lean Startup and Paper Prototyping.
An introduction to human-centered design including characteristics of HCD, industry terminology, and methodology. Includes case study, criticisms, and an evaluation of human-centered design. Created for non-UX professionals for an in-office workshop.
Design Thinking-Solution based approach to problem solvingPradeep Patel, PMP®
Design is not about how it looks rather it is more about how it works. How design thinking is applied to solve complex problems.
The presentation deep dives into the Design Thinking process, tool& Techniques, Visual thinking, 6 thinking hats and real world success stories and case studies of how Design thinking has helped broke startups to become Billion dollar Companies
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
This presentation was given at a Design Thinking workshop as part of Philly Tech Week 2017. Topics covered include an intro to design thinking, a User Journey mapping activity, and a Team Design Challenge.
d.school Bootcamp Bootleg, as generously created and offered (under Creative Commons license) by the Stanford d.school: http://dschool.typepad.com/news/2009/12/the-bootcamp-bootleg-is-here.html
The key points:
▫️Empathy in business and how to measure it?
▫️Design thinking tools
▫️How to handle uncertainty as the project evolves?
▫️Design thinking in IT — how does it work?
▫️Tips and tricks on design thinking methodology.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Design Thinking & Agile Innovation Workshop combining elements from Design Thinking, Customer Development, Christensen's Jobs to be Done, Osterwalder's Value Proposition Canvas, Javelin Experiment Board, Lean Startup and Paper Prototyping.
An introduction to human-centered design including characteristics of HCD, industry terminology, and methodology. Includes case study, criticisms, and an evaluation of human-centered design. Created for non-UX professionals for an in-office workshop.
Design Thinking-Solution based approach to problem solvingPradeep Patel, PMP®
Design is not about how it looks rather it is more about how it works. How design thinking is applied to solve complex problems.
The presentation deep dives into the Design Thinking process, tool& Techniques, Visual thinking, 6 thinking hats and real world success stories and case studies of how Design thinking has helped broke startups to become Billion dollar Companies
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
This presentation was given at a Design Thinking workshop as part of Philly Tech Week 2017. Topics covered include an intro to design thinking, a User Journey mapping activity, and a Team Design Challenge.
d.school Bootcamp Bootleg, as generously created and offered (under Creative Commons license) by the Stanford d.school: http://dschool.typepad.com/news/2009/12/the-bootcamp-bootleg-is-here.html
Presentation on using agile approaches in service design and project management and the experience at Tunbridge Wells Borough Council. Presented by Ian Hirst, Business Delivery Unit Manager at Tunbridge Wells Borough Council, at Really Useful Day: Digital Service Design for Service Managers held in Folkestone on 17 September 2015.
Design Thinking Bootcamp - General Assembly - Mike BiggsMike Biggs GAICD
In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by a design thinking professional that lives and breathes in this space.
This two-part workshop series will introduce the fundamentals of human-centered design and how this approach can help develop innovative solutions for the complex challenges we face as businesspeople, creatives and entrepreneurs.
During the fast paced sessions, you will be introduced to user centred design principles at the research, ideation and idea synthesis stage of the the design thinking process.
We'll cover the theory then workshop through the practical aspects of each of the stages the the core Design Thinking process. Learn how to conduct simple user research studies and how to implement research-driven insights to help make better decisions and product improvements. Also covering the concept of convergent/divergent thinking, rapid problem solving and prototyping, and collaborative design. Students will also be introduced to key practical tools which are integral in the process such as research collection tools, distributed design collaboration, web based prototyping, and testing/measuring.
Outcomes
- Understand how to apply human-centered design principles to tackle complex challenges.
- Identify new ways to serve and support people by uncovering latent needs, behaviours, and desires.
- Learn specific techniques and tools to improve research, ideation, and prototyping.
Digitalisation is everywhere!
Your customers, your channels, your competitors become more and more digital. Your products, your insights, your employees and your operations become more and more digital. Companies can no longer imagine to do business without deep integration in the digital world.
Needless to say that both customer centricity and digitalisation will have a considerable impact on the way we conduct our business and as a consequence on the enterprise structures (process, applications, information, technology). We need to create value today and tomorrow.
In this AE foyer we shared our vision on the key elements of a digital enterprise architecture.
UX insight 2017 Keynote - Insightful UX methods, from research to practiceCarine Lallemand
Opening keynote talk at UX insight 2017 (Utrecht, NL) by Dr Carine Lallemand (University of Luxembourg).
Insightful UX methods - from research to practice
Abstract: While UX practitioners are working hard at the front to design better products or services, scientists work in the shadows to develop a myriad of novel and highly valuable theories and methods.
During this talk, you will discover this ever-growing UX toolbox that could greatly support you in collecting richer, insightful and more valid data. We will also show you how your daily UX research practices can be backed up and enriched by scientific research on human experience.
If you’re not yet convinced that academia might be relevant for practice, you’ll be excited to discover that together we have the power to better understand users in order to design desirable experiences, create business value and societal impact. Get inspired by concrete methodological examples and boost the value of your upcoming projects!
A presentation we (Jakob Schneider & Marc Stickdorn) use to frame why we need service design thinking and to explain the basics, process, methods and tools.
If you're interested in our work, have a look at our websites:
The book "This is Service Design Thinking": http://www.tisdt.com
The customer journey software "smaply" http://www.smaply.com
The customer experience ethnography app and software "myServiceFellow": http://www.myservicefellow.com
UX STRAT 2014: Ronnie Battista, "Big Love: The Case for Conscious Coupling in...UX STRAT
As the first UXSTRAT conference revealed, existential issues remain surrounding who is practicing and owning this emerging UX Strategy discipline. Where did "Customer Experience" come from? Why does Experience Design differ from Service Design? Like Chimpanzees and Humans DNA, aren't we something like 98% the same? Such arguments are both exhausting and counterproductive. A veteran of the nomenclature wars, Ronnie believes there may be an answer. In this presentation, Ronnie will posit a future vision that is simple, satisfying and singularly salacious. Experience the power of Big Love: When it comes to what we do, Ronnie plans to leave no wiggle in the room
Atlogys is a IT Services firm which provides ‘Smart CTO (Chief Technology Officer)’ to help *manage and lead* the software outsourcing efforts of various businesses.
Kickstarter Project: Streamer: A social media application for the SmartphoneSue Yeh Johnson
Streamer is a Social Media Filtering application for your smartphone using the Cloud. The application filters e-mails, social media, news and stocks in 3 ticking lines.
UX strategy is about building a motivation to guide UX design efforts for the future. There are 7 important steps of UX Strategy: a vision,
UX strategy is essentially based on data, also combines this data with creativity.
Presented on October 15, 2021 at the aMS Southeast Asia event (online) by Christian Buckley (@buckleyplanet), Microsoft MVP+RD and Microsoft GTM Director at AvePoint Inc.
MURAL Webinar: Special Touches That Make Your Sprints KickassMURAL
In this webinar, Dee Scarano (Lead Design Sprint Trainer at AJ&Smart) shared insights from running hundreds of design sprints and training people from some of the biggest and best companies in the world.
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Smarter, Not Harder How AI Is Changing Employee Experience - Reworked Connect...Richard Harbridge
Over the past few years, rapid changes have disrupted how companies lead, enable, empower, and engage around employee experience. Leaders in communications and human resources are all tackling new challenges in connecting with employees and may be overwhelmed with increased communication and collaboration volume, velocity, and variety. To help combat this challenge, rapid innovations in automation and artificial intelligence technology have created new tools for employees and leaders to use and master.
In this masterclass session, Richard Harbridge - a Microsoft MVP and leading industry expert on employee experience - will share insights on how automation and AI technology are revolutionizing employee experience strategies. You’ll learn about the latest trends in AI and employee experience, including the implications of OpenAI for employee experience strategies. You’ll also discover how emerging tech innovations like ChatGPT, Microsoft Copilot, and more are changing the playing field forever.
Whether you’re a leader in communications, technology, or human resources, this masterclass will provide valuable insights and tools to help you empower and enable your employees more effectively and prepare for the future of work. Join us as we explore proven employee experience strategies to help you stay ahead of the curve.
As organizations continue to establish and mature their in-house design teams, it turns out there’s very little common wisdom on what makes for a successful design organization. Books and presentations tend to focus on process, methods, tools, and outcomes, leaving a gap of knowledge when it comes to organizational and operational matters.
In this talk, Kristin Skinner discusses how to coordinate efforts and structure teams within large organizations. She covers:
- Realizing the Potential of Design
- Organizational Models / The Centralized Partnership
- The 5 Stages of Design Organizations
- The 12 Qualities of Effective Design Organizations
She also stresses the impact that design can have on business and highlights the importance of design managers in coordinating in-house efforts, advocating for quality, and enabling culture.
More information can be found in Kristin's book with Peter Merholz, Org Design for Design Orgs: Building and Managing In-House Design Teams, published by O'Reilly in August 2016.
http://orgdesignfordesignorgs.com/
An effective intranet design is one that is perceived as being of value by both employees and stakeholders. There is a significant amount of planning involved when designing an intranet experience no matter if it is a new build, redesign or new feature. It typically requires cross-department collaboration, management of a multidisciplinary team and implementation, marketing/communication and training plan.
Intranet designs guaranteed to engage and inspireInteract
How to create a beautiful intranet design your users will love in five simple steps: brought to life by outstanding intranet design examples from companies including Sony, Travelex, the NHS, Mattress Firm, Piedmont, the NSPCC, and many more.
Getting The Most Out Of Microsoft 365 Employee Experience Today & Tomorrow - ...Richard Harbridge
Getting The Most Out Of Microsoft 365 Employee Experience: Today & Tomorrow
There has never been a time where improving the employee experience has been more critical. Organizations need new and innovative approaches and solutions as work and the workforce change. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees. The question often hard to answer is, what is the best way to meet that growing need, especially in a way that meets it faster, with less cost and risk?Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee communication, employee collaboration, and employee management, how Microsoft 365 is changing these digital employee experiences and perhaps more importantly, what organizations are doing today to prepare for it.
At Techstartupday 2013 we gave a workshop on the importance of digital product design for startups and digital product managers. Together with Ontoforce we presented a behind the scene case study about the process of designing and building the Disqover platform.
What would happen if we would bring design, front end, back end etc. all together? How could we improve the user-flows by thinking of alternative, non-happy flows? What would happen to the performance and therefore the user-experience when back end is already involved before the finalised wireframes are handed over?!
That's all nice and dandy. But we do need to deal with some concerns like:
- Knowledge gap: How can the different disciplines with their specialty understand each other and come to conclusions?
- Shared responsibilities: Where do start and where do they end?
- Efficiency: What would it do to the efficiency of the team when they get different tasks?
In this talk we’ll try to address and hopefully take away those concerns and focus on the benefits it will bring, working in a hybride team.
What would happen if we would bring design, front end, back end etc. all together? How could we improve the user-flows by thinking of alternative, non-happy flows? What would happen to the performance and therefore the user-experience when back end is already involved before the finalised wireframes are handed over?!
That's all nice and dandy. But we do need to deal with some concerns like:
- Knowledge gap: How can the different disciplines with their specialty understand each other and come to conclusions?
- Shared responsibilities: Where do start and where do they end?
- Efficiency: What would it do to the efficiency of the team when they get different tasks?
In this session we’ll dive in together;
- seeing what the pro's and con's are of a multidisciplinaire way of working,
- what tips and tricks can be exchanged,
- and what kind of tools can help in smoothing out the concerns that arise
A comparison of traditional UX design documentation vs using prototypes to communicate and test design. Given at the San Francisco UX Designers meetup in January 2016.
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
Similar to UCLA Anderson Design Thinking Workshop (20)
The Future Is Dark - Skot Carruth at World Usability Congress 2019Skot Carruth
This is my talk about dark UI design. I originally gave it in Los Angeles for World Usability Day 2018, where the theme was "Dark UX." I was invited to share the talk again in 2019, this time at the World Usability Congress in Graz, Austria.
In the talk, I explore the sci-fi origins of Dark UI (and the bias inherent in it), where dark UI works, and what the major usability pitfalls are.
Design as Strategy (or, Intro to Competitive Strategy for Designers)Skot Carruth
Usually when I talk about design and strategy, I’m talking to business people who know something about strategy and very little about design. But if designers want a seat at the table, we need to educate ourselves about business strategy. In this talk I gave at a NELAUX event, I share the basics of competitive strategy with a room full of designers.
Design Thinking is gaining traction amongst business people, but unfortunately design doesn't happen by thinking about it. You have to roll up your sleeves and make things. In this workshop for UCLA Anderson, I show MBAs tactical design activities that they can put to work now.
Experiment Driven Design Workshop at Agile2018Skot Carruth
Life's too short for bad software. That’s what agile is for, right? Well. Running an agile delivery process does not guarantee success. Agile values and principles are simple enough to understand, yet we all struggle to take the theory into practice.
I think agile has lost its way. The 12 signatories published the agile manifesto in 2001, their highest priority was to satisfy the customer. It doesn’t say anything about velocity. It doesn’t say anything about shipping a lot of features. The only measure of success is the delivery of _valuable_ software.
Many people talk about Outcomes over Outputs. But underlying that is the issue of Delivery vs Discovery. How might we better incorporate continuous discovery into our agile delivery workflows? That's where Experiment Driven Design shines.
Experiment-Driven Design in the Enterprise (2017 Lean Startup Week)Skot Carruth
Entrepreneurs are everywhere. But some are in better places than others. My firm was built around lean product design with startups. But when we started working with some of the world’s largest companies, we quickly realized one thing: Entrepreneurs in the enterprise have it rough. Here are some tips for using the language of design to more effectively employ lean startup methods in the enterprise.
For my lightning talk at an event on aesthetics, I focused on so-called "visual design" and the difficulty that many people have with evaluating it objectively. I discussed the dangers of opinion-driven design, and shared some techniques that Philosophie (my company) uses to install a strategic foundation for this type of design
From a 2013 talk I gave as a mentor to Startup UCLA. It's meant to be a crash course in the UX process for entrepreneurs. It touches on user research, defining scenarios, tasks, and user stories, design iteration, prototyping, and user validation / usability testing.
From a talk given at General Assembly in Los Angeles in 2012.
This presentation was meant to serve as an overview of how differently UX can be practiced at different organizations. I compare and contrast the traditional UX process with so-called "genius design" as well as the more integrated Lean UX.
Putting the User Back in User ExperienceSkot Carruth
Slides from a talk I did in 2012 for Coloft Academy in Santa Monica. At the time, I was constantly dumbfounded by how few UX/UI "professionals" were researching, talking to, or even thinking about users. This is still a problem.
So, this talk is about refocusing design on the people that we do it for: the users. Who are they in the first place? How do we learn more about them? What are user personas and how do we make them actionable?
Slides from a presentation given to the User Experience Design Immersive class at General Assembly. The conversation focused on the following topics:
1) should designers know how to code?
2) should coding be part of the job?
3) what should a designer know? HTML/CSS? Ruby/Python? CMS? E-commerce platforms?
4) how does a designer go about picking up these technical skills?
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. make it better
Quick Poll
putting design to work tweet @skotcarruth
prepared for the easton technology leadership program
3. make it better
Who’s this guy?
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• Web design and development since 1996
• Founded Philosophie in 2008
• Worked on 200+ web/mobile projects
• UXD Instructor, UXDi Curriculum Fellow @ GA
4. make it better
Why should we care
about design?
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5. make it better
What is Design?
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6. make it better
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What is UX?
7. make it better
What most people think UX Design is:
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Field research
Face to face interviewing
Creation and administering of tests
Gathering, organizing, and presenting
statistics
Documentation of personas and
findings
Product design
Feature writing
Requirement writing
Graphic arts
Interaction design
Information Architecture
Usability
Prototyping
Interface layout
Interface design
Visual design
Taxonomy creation
Terminology creation
Copy writing
Presentation and speaking
Working tightly with programmers
Brainstorm coordination
Company culture evangelism
Communication to stakeholders
via helloerik.com/ux-is-not-ui
8. make it better
What UX Designers think UX Design is:
tweet @skotcarruthputting design to work
prepared for the easton technology leadership program
Field research
Face to face interviewing
Creation and administering of tests
Gathering, organizing, and presenting
statistics
Documentation of personas and
findings
Product design
Feature writing
Requirement writing
Graphic arts
Interaction design
Information Architecture
Usability
Prototyping
Interface layout
Interface design
Visual design
Taxonomy creation
Terminology creation
Copywriting
Presentation and speaking
Working tightly with programmers
Brainstorm coordination
Company culture evangelism
Communication to stakeholders
via helloerik.com/ux-is-not-ui
9. make it better
“User experience encompasses
all aspects of the end-user’s
interaction with the company,
its services, and its products.”
— Donald Norman
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10. make it better
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Everything.
created by Information Architects Inc.
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11. make it better
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12. make it better
UX: aka “Design”
40s 50s 60s 80s70s
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90s 00s
Hum
an
Factors
Ergonom
ics
Hum
an-Com
puterInteraction
Cooperative
DesignDesign
Thinking
Interaction
DesignUX/CX
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13. make it better
So, what is it?
tweet @skotcarruth
Design is:
1) a framework for problem solving
2) a set of tools for problem solving
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14. make it better
…to be applied to almost anything
• MarComm
• Products
• Services
• Business Process
• Organizational Structures
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15. make it better
…and at any level of detail
• Conceptual
• Prototype
• MVP
• Single Feature
• Microinteraction
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16. make it better
Design Process
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17. make it better
The Double-Diamond Pattern
Discover Define Design DeliverDevelop
diverge converge diverge converge
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via Design Council: http://www.designcouncil.org.uk/sites/default/files/asset/document/ElevenLessons_Design_Council%20%282%29.pdf
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18. make it better
Design Thinking
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19. make it better
Design Thinking
Empathize Define Ideate TestPrototype
putting design to work tweet @skotcarruth
diverge converge diverge converge diverge
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20. make it better
Empathize
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putting design to work
21. make it better
I am not the user.
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putting design to work
22. make it better
“It’s all about People,
their Activities, and the
Context of those activities.”
— Stephen P. Anderson
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putting design to work
23. make it better
Internal Factors (“People”)
• Personal History
• Mood
• Culture
• Education
• Motivations
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24. make it better
External Factors (“Context”)
• Location
• Distractions
• Devices
• Relationships (objects and people)
• Relationships (people and people)
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putting design to work
25. make it better
Goals and Tasks (“Activities”)
• What does the user want to accomplish?
• What tasks must the user complete to do so?
• How do people accomplish it now?
• What are their pain points?
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putting design to work
26. make it better
How do we obtain that information?
• Secondary research
• Contextual inquiry (field study)
• User interviews
• Focus groups
• Diary studies
• Card sorting
• Analytics
• A/B testing
• Eye tracking
• Surveys
• …and many, many more
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putting design to work
27. make it better
Or, having a genuine
conversation with a human.
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putting design to work
28. make it better
Problem Space: Food
Technology: Mobile App
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putting design to work
29. make it better
Interview People
4 mins Find a person (not the one sitting next to you) and interview him/her
to learn about their issues with food.
1 min Jot down as many relevant points as you can, one per post-it.
4 mins Switch
9 mins Repeat
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putting design to work
30. make it better
Analyze Data
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Affinity Mapping
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putting design to work
31. make it better
Analyze Data
5 mins Arrange your post-its together, grouping similar items
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putting design to work
32. make it better
Personas
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33. make it better
via http://uxmag.com/articles/personas-the-foundation-of-a-great-user-experience
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34. make it better
Basic Format
Demographic Info,
Sketch
Details, Psychographics,
Backstory
Activities, Habits Pain Points
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putting design to work
35. make it better
Create a Persona
3 mins Sketch one persona each
1 mins Describe your persona to your partner
1 mins Switch
2 mins Combine or kill to create a final persona
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putting design to work
37. make it better
Define
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38. make it better
Problem Statements
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putting design to work
39. make it better
Problem statement
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_________________________ needs a way to
______________________________________
Surprisingly/because/but…
_____________________________________.
TYPE OF USER
USER’S NEED
INSIGHT
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putting design to work
40. make it better
Create a problem statement
2 mins Write out one or two problem statements for your persona
1 min Decide on which you want to design for
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putting design to work
41. make it better
Problem hypothesis
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We believe that ________________________
needs ________________________________.
We will know this is true if
_____________________________________.
TYPE OF USER
USER’S NEED
EVALUATION CRITERIA
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42. make it better
Ideate
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43. make it better
How To Sketch
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44. make it better
Good news
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• Everyone can sketch
• A sketch can look terrible and still be effective
prepared for the easton technology leadership program
putting design to work
45. make it better
How to sketch
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prepared for the easton technology leadership program
putting design to work
46. make it better
How to sketch
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prepared for the easton technology leadership program
putting design to work
47. make it better
How to sketch
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prepared for the easton technology leadership program
putting design to work
48. make it better
How to sketch
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prepared for the easton technology leadership program
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49. make it better
How to sketch
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50. make it better
6-ups
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51. make it better
Example: Product Design
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52. make it better
Example: Interface
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53. make it better
Example: Poster
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54. make it better
Example: Storyboard
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55. make it better
Design Studio
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56. make it better
Design Studio: Diverge
5 mins Sketch 4–6 radically different ideas
2 mins Describe each idea to your partner
1 mins Obtain feedback from your partner (focus on the positive)
3 mins Switch
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putting design to work
57. make it better
Design Studio: Converge
5 mins Sketch 2–3 versions of your favorite concept
1 min Describe each idea to your partner
1 min Obtain feedback from your partner (focus on the positive)
2 mins Switch
1 min Decide on the idea you want to prototype for your persona
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58. make it better
Prototype
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59. make it better
Many ways to prototype
• Paper (static)
• Paper (interactive)
• Static comps
• Click-through comps
• Functional wires
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60. make it better
Task Analysis
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61. make it better
Hierarchical Task Analysis
1. Obtain beans
2. Are they ground?
1. If No, grind
3. Put ground beans in coffee maker
4. Turn on
5. Wait 7 minutes
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62. make it better
Hierarchical Task Analysis
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63. make it better
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64. make it better
Perform a task analysis
1 min Choose a task associated with the problem you are solving
5 mins Break it down, thinking about all of the logical branches
5 mins Sketch rough interfaces associated with each step of the workflow
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65. make it better
Paper Prototyping
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66. make it better
Paper Prototyping
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67. make it better
Create a prototype
10 mins Refine your UI sketches for the task so they are all mobile app size
5 mins Cut them out and label the backs (with pencil)
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68. make it better
Test
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69. make it better
We test to gauge:
• Comprehension (do you understand this?)
• Perception and opinions (how does this make you feel?)
• Usability (can you use this effectively?)
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70. make it better
What is usability testing?
“Watching people try to use what
you’re creating…with the intention of
(a) making it easier for people to use or
(b) proving that it is easy to use.”
— Steve Krug
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71. make it better
Conducting a usability test
1. Decide what you want to know
2. Carefully craft your questions
3. Make sure your prototype is in order
4. Ensure the participant knows that you aren’t testing them
5. Listen and observe; prod gently
6. Take notes (and record!)
7. Analyze results
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72. make it better
Run a usability test
5 mins Come up with your questions
1 min Find another group
5 mins Run through one test
5 mins Switch
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73. make it better
Summary
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putting design to work
74. make it better
Patterns to employ design
• Talk Listen to users
• Immerse yourself in qualitative data
• Timeboxing
• Diverge-converge
• Think visually
• Encourage diverse voices and opinions, and be positive
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prepared for the easton technology leadership program
putting design to work
75. make it better
Further reading/watching
• Rocket Surgery Made Easy, Steve Krug.
• A Closer Look At Personas: What They Are And How They Work
• Todd Zaki Warfel on Design Studio
• Design of Everyday Things, Don Norman
• About Face 3, Alan Cooper
• Lean UX, Jeff Gothelf
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putting design to work