This file is useful for all Atal Tinkering Lab projects for schools and colleges students.

2. “
”
DESIGN THINKING CAN BE DESCRIBED AS A DISCIPLINE THAT
USES THE DESIGNER’S SENSIBILITY AND METHODS TO MATCH
PEOPLE’S NEEDS WITH WHAT IS TECHNOLOGICALLY FEASIBLE AND
WHAT A VIABLE BUSINESS STRATEGY CAN CONVERT INTO
CUSTOMER VALUE AND MARKET OPPORTUNITY.
TIM BROWN CEO, IDEO
WHAT IS DESIGN THINKING ?

3. DESIGN IS NOT AESTHETIC
lkSUn;Z
DESIGN IS NOT AN EVENT
?kVuk

4. DESIGN IS NOT A PRODUCT
DESIGN IS NOT AN
EXPERIENCE

5. STAGES OF DESIGN THINKING

6. DESIGN IS A PROCESS

7. EMPATHY • BE A GOOD LISTENER: Listen attentively to the problems and needs
of the people around.
• DEVELOP YOUR OBSERVATION SKILLS: Observe the
behaviors, subtle indications, environment etc.
• ADOPT HUMILITY: Humility naturally improves the ability to
empathize.
• CARE: Build a sense of care, a deep concern and desire to help.
• BE CURIOUS: Curiosity helps better research.
• BE SINCERE
DESIGNER USER
E
M
P
A
T
H
Y

8. DEFINE THE DEFINE MODE OF THE DESIGN PROCESS IS ALL ABOUT
BRINGING CLARITY AND FOCUS TO THE DESIGN SPACE. IT IS
YOUR CHANCE, AND RESPONSIBILITY, AS A DESIGN THINKER
TO DEFINE THE CHALLENGE YOU ARE TAKING ON, BASED
ON WHAT YOU HAVE LEARNED ABOUT YOUR USER AND
ABOUT THE CONTEXT.
• ANALYZE THE DATA COLLECTED IN THE EMPATHIZE STAGE
• ORGANIZE THE DATA TO FORM MEANINGFUL INFORMATION
• INTERPRET THE DATA USING TOOLS LIKE GRAPHS
• MAKE SENSE OF THE DATA
• CREATE A PROBLEM STATEMENT BASED ON THE ABOVE
ANALYSIS

9. IDEATE • THINK OUT OF THE BOX
• IDENTIFY NEW SOLUTIONS TO THE PROBLEM
• LOOK FOR ALTERNATIVE WAYS OF VIEWING THE
PROBLEM
• GET AS MANY IDEAS OR PROBLEM SOLUTIONS AS
POSSIBLE
• INVESTIGATE AND TEST YOUR IDEAS TO FIND THE
BEST WAY TO EITHER SOLVE A PROBLEM, OR
PROVIDE THE ELEMENTS REQUIRED TO CIRCUMVENT
THE PROBLEM

10. PROTOTYPE • PRODUCE SPECIFIC FEATURES FOUND WITHIN THE
PRODUCT TO INVESTIGATE THE PROBLEM SOLUTIONS
• PRODUCE INEXPENSIVE, SCALED DOWN VERSIONS OF
THE PRODUCT
• THE SOLUTIONS ARE IMPLEMENTED WITHIN THE
PROTOTYPES AND, ONE-BY-ONE, THEY ARE
INVESTIGATED
• PROBLEM SOLUTIONS ARE EITHER ACCEPTED,
IMPROVED AND RE-EXAMINED, OR REJECTED ON THE
BASIS OF THE USERS’ EXPERIENCES.

11. TEST
• PROTOTYPE ARE TESTED AGAIN AND AGAIN USING
BETTER SOLUTIONS
• RESULTS GENERATED ARE USED FOR REDEFINING THE
PROBLEM STATEMENT FINDING BETTER SOLUTIONS
• ALTERATIONS AND REFINEMENTS ARE MADE IN
ORDER TO RULE OUT PROBLEM SOLUTIONS
• DERIVE AS DEEP AN UNDERSTANDING OF THE
PRODUCT AND ITS USERS AS POSSIBLE

12. NON LINEAR NATURE OF DESIGN THINKING

13. 3 I’s OF DESIGN THINKING

14. 3 C’s of Innovative Thinking

15. 5 D’s OF INNOVATION PROCESS

16. THANK YOU