Design thinking is a human-centered approach to innovation that draws from design methods to integrate user needs, technology possibilities, and business factors. It involves building empathy with users, defining problems from their perspective, generating creative solutions, building prototypes, and testing ideas with users through an iterative process.

1. Design
Thinking

2. Design thinking is a human-centered approach to innovation that
draws from the designer's toolkit to integrate the needs of
people, the possibilities of technology, and the requirements for
business success.
Tim Brown, IDEO CEO

4. 200,000 Infants Saved

7. Build Empathy
Define the Problem Generate Ideas
Create Prototypes
Test with Users

8. Empathy is the ability to share another
person’s perspective

9. Build empathy and start discussing who participates
in online learning
8 minutes
What do they say?
How do they act? How do they feel?
What do they think?

10. In order to have empathy for someone you need
to understand all the parts of the problem 5 minutes

11. Creating personas starts by understanding the user’s
point of view
[USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT]
5 minutes

12. Iterate on your persona multiple times,
change the need and insight with each iteration
[USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT]
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[USER] needs to [USER’S INSIGHT] because [SURPRISING INSIGHT]

13. As a team come up with the worst ideas imaginable
2 minutes

14. Individually brainstorm solutions that innovatively solve
your team's problem
5 minutes

16. Use your brainswarming maps to work from the top or
bottom and generate solutions to the HMW question
Challenge Statement
Resource 3 Resource 2 Resource 3 Resource 4 Resource 5
Strategy 1 Strategy 2 Strategy 3
Solution Solution Solution Solution
Solution
Related to your
Persona
7 minutes

17. Come together as a team and share your ideas,
look for patterns and themes as you share
5 minutes

18. Vote on the most game-changing idea
your team has developed
4 minutes

19. Prototype your solution, build something that
communicates your idea simply yet effectively 20 minutes

20. Creating a journey map can help you visualize key
moments in the experience you are designing

21. Select one path and start thinking through the key
moments for your user as they experience your solution

22. Create a journey map by writing down the 3-5 critical
touch points between your user and your solution 10 minutes

23. Test your prototype with users, ask questions that dig deep,
and don’t defend your ideas

24. DOs
Dig deeper – ask why
(laddering).
Ease in, be comfortable,
find emotional cxn.
“Funneling”.
Understand the cultural,
emotional, and social
context.
Actively listen and have a
conversation.
DONTs
Assume Anything
Ask leading questions
Be afraid of silence
When interviewing you want to mine for emotions

25. What worked well? What was frustrating?
How will you use Design Thinking in your own work?