This presentation is part of Designorate.com webinar to introduce the Design Sprinting method from Google Ventures. In this presentation, we discuss the design sprinting as a method that merges between Agile methodology and design thinking complete a design task in a short time. For more resources, visit us: www.designorate.com

1. GOOGLE DESIGN SPRINTING By Designorate.com

2. The Problem

3. The Problem
We need design, but we need speed

4. The Solution
Design thinking + Agile methodologies =
Design Sprinting

5. Design Sprinting
Design sprints are a framework for teams of any
size to solve and test design problems in 2-5 days.
The idea of sprints originates with the Agile
framework.

6. The Solution

7. The Solution
Source: Google

8. The Solution1. Understand: What are the user needs, business need and technology
capacities?
2. Define: What is the key strategy and focus?
3. Diverge: How might we explore as many ideas as possible?
4. Decide: Select the best ideas so far.
5. Prototype: Create an artifact that allows to test the ideas with users.
6. Validate: Test the ideas with users, business stakeholders and technical
experts.

9. The Solution
The Sprint Master is the Facilitator who manages the flow between the
sprint stages. His tasks include the following:
• Identify the design challenge
• Form the team
• Moderate the flow of the sessions
Sprint Master is: UX researcher, designer, or design leader
Knows: the design process; prototyping, iterative, collaborative
Who is the Sprint Master?

10. The Solution
Source: Google

11. The Solution
Sprint Master Selects the Design Challenge
Relevant, Inspiring, User-Centered, and Focusing on the target segment

12. The Solution
Team Assembly:
The includes stake holders involved in the products including designers engineers, product
managers, prototypes, researchers
Team size is 5-8 people. Larger team can be splitter into two teams
The best team include stake holders involved in the process such as financial person with
awareness of the money issues, making person with knowledge of the company marketing
messages and strategy, sale person with knowledge of the consumer, technical person with
knowledge of development side, and design person with knowledge of prototyping and
design side

13. The SolutionBooking a date
Book 5 full days in a week. Plan early to ensure all the stakeholders are available.

14. The Solution
Design Audit
Done if there is an existing product already there and the team aims to improve it.
Help understanding the current situation product problems and the stake holder feedback
about it.
Include the following tasks:
• Interview stake holders to learn about the product
• Review the existing literature documents including documentations, and user research
• Identify the product use cases and current designs

15. Phase 1: Understand

16. Phase 1: Understand
In this day the team meet and start with
setting up the long term goal of the
project and set up the map of the
challenge that need to be achieved

17. Phase 1: Understand
Decide the Design Challenge
Ex.: Design a mobile application for
elders to easily reach medical facilities in
local cities and ask for medical help.
The delivery:
The delivery will be an interactive
prototype that can be suitable for testing

18. Phase 1: Understand
Ask Questions:
Q: How to make the application
desirable?
A: Being Easy to Use
Q: How to make it useful?
A: By adding targeted features

19. Phase 1: Understand
literature Research
• Competitive overview
• User interviews
• Field visits

20. Phase 1: Understand
Build a Map
In this part, the Master
builds a map that reflect
the consumer journey
through the application.
Source: Zapier

21. Phase 1: Understand
Build a Map
List the actors; people involved in the
project such as consumers and sale on the
right of the map.
Add the Ending
The step where the final goal is achieved
such as the reach of the service buying
the product, or delivering the product
Source: Zapier

22. Phase 1: Understand
Take Notes (How Might We)
In these notes we decide how might
we improve the current map, number
of notes are taken and every one
take a sticker to vote for the best
ideas. The decider may take more
stickers as he is the decision maker
Every one of the stake holders write
his notes about the map individually.
Source: thenextweb

23. Phase 1: Understand
Rating Notes
Every member has two stickers
The decider has four stickers
Every one rate the notes
You can rate your own note
You can rate one note twice
Add the top rated notes in
A separate white board
Source: mlevel.com

24. Phase 2: Define

25. Phase 2: Define
Build understanding the user through a
journey map And define the design
principles that need to be achieved
The application need to be:
• Easy to Learn
• Helpful
• Fun to Use

26. Phase 2: Define
The First Tweet. How to present your
product tin 140 char.
“Need Help, Download Healthy App
to access al the health facilities
around”

27. Phase 3: Diverge

28. Phase 3: Diverge
Gamestorm:
1. Fold a sheet of paper 3 times
2. Unfold it to see 8 grid
rectangles
3. Ask them to sketch 8 ideas in 5
minutes
4. Create 2 big sketch idea in 5
minutes
5. Create a storyboard if
necessary
Source: Zapier

29. Phase 4: Decide

30. Phase 4: Decide
The team starts to view the
different ideas and make
own opinions without
affected with others.

31. Phase 4: Decide
The discuss the different
ideas to decide the best
one to prototype. If
necessary more sketching
can be done. One of the
useful tools is the Six
Thinking Hats

32. Phase 5: Prototype

33. Phase 5: Prototype
After reaching a decision
about the idea, the next
step is to create the
prototype. This can be a
mockup, video, demo, or
physical prototype
Adobe Experience Designer

34. Phase 6: Validate Methods

35. Phase 6: Validate Methods
• User test
• Stakeholder feedback
• Technical feasibility
check

36. Thank you
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