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Rashid ali
- 1. A DESIGN THINKINGEXPERINECE 2017 TinkerLabs workshop RASHID ALI
- 2. A bit aboutme Rashid Ali 2016PGP028 Participant at IIM Sambalpur
- 3. Design is notan Asthetics Design is not an event Design is not a product Design is not an experience….. But….. Design is a process.
- 5. What Is DesignThinking? A Design Methodology A Problem-Solving Approach or Process A Creativity Approach A User-Centered Approach That Brings Design into the Business World Design Thinking is all about building of ideas. There should be no early judgements about the quality of ideas, which will reduce the chance of failure. Design thinking used to explore and define business problems and brings the design approach into the business world. Attributes of Design Thinking: Ambiguity Being comfortable when things are unclear or when you don’t know the answer Design Thinking addresses wicked = ill- defined and tricky problems. Collaborative Working together across disciplines People design in interdisciplinary teams. Constructive Creating new ideas based on old ideas, which can also be the most successful ideas Design Thinking is a solution-based approach that looks for an improved future result. Curiosity Being interested in things you don’t understand or perceiving things with fresh eyes Considerable time and effort is spent on clarifying the requirements. A large part of the problem solving activity, then, consists of problem definition and problem shaping. Empathy Seeing and understanding things from your customers’ point of view The focus is on user needs (problem context). Holistic Looking at the bigger context for the customer Design Thinking attempts to meet user needs and also drive business success. Iterative A cyclical process where improvements are made to a solution or idea regardless of the phase The Design Thinking process is typically non-sequential and may include feedback loops and cycles (see below).
- 6. Nonjudgmental Creating ideaswith no judgment toward the idea creator or the idea Particularly in the brainstorming phase, there are no early judgments. Open mindset Embracing design thinking as an approach for any problem regardless of industry or scope The method encourages “outside the box thinking” (“wild ideas”); it defies the obvious and embraces a more experimental approach. Key take aways: Empathy The basic thing, which we learnt, is to understand the problem we are going to solve. We need to find out more about the area of concern through observing, engaging and empathizing with people to understand their experiences and motivations. We also need a deeper personal understanding of the issue. For this, we have to get into the personal environment of the issue. We have to set aside our own assumptions. We need to gather information in this stage to develop understanding of the needs of user, problems related to the issue. Define During this stage, we need to put together the information we have gathered during the Empathize stage. We need to analyze and observe the information we collected to define the core problems. The Define stage will help us to collect great ideas to solve the problem. In the Define stage you will start to progress to the third stage, Ideate, by asking questions which can help you look for ideas for solutions by asking questions. Ideate During the third stage of the Design Thinking process, designers are ready to start generating a wide range of possible solutions. We came up with a problem statement in earlier stage. In this stage we need to “think out of the box” to generate great ideas. As it is important to get as many as solutions, we need to do brain storming. Prototype This is an experimental phase, and the aim is to identify the best possible solution for each of the problems identified during the first three stages. The solutions are implemented within the prototypes and, one-by-one, they are investigated and accepted, either improved and re- examined, or rejected because of the users’ experiences. By the end of this stage, we will have a better idea of the constraints inherent within the product, the problems that are present, and
- 7. have a better/moreinformed perspective of how real users would behave, think, and feel when interacting with the problem. Test We need to transform our ideas into a physical form so that we can interact with them and, in the process, learn and develop more empathy. We need to test the problem using the best solutions identified during the prototyping phase. The results generated during the testing phase are often used to redefine one or more problems and inform the understanding of the users, the conditions of use, how people think, behave, and feel, and to empathize. During this phase, modification in solutions are made in order to rule out problem solutions and derive as deep understanding of the problem and its users as possible. Challenge area- Health of IIM Sambalpur students Findings Users PGP students of IIM Sambalpur Needs Exercise Compensation through Diet Need for company Irregularity in physical exercise due to other priorities. Company Expert guidance Motivation
- 8. Insights Concept Top learnings duringtesting We can explore what design is and how design thinking can be used to solve business challenges. It was a good experience working in a small team on a design challenge, engaging with end-users of an everyday activity in order to understand their needs, and design a solution that delights. It helped in considering the opportunities for applying the design thinking tools to a challenge facing in our organization, and take with tangible steps to succeed. Time Constraint Unavailability of healthy foods Laziness Customized fitness program Customized diet and exercise plan for each individual IIM Sambalpur marathon Add more events for motivation Frequently organizing sports events