Tactics for Recruiting Good Designers
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This document provides tips for startups to recruit good designers. It advises startups to understand what makes their company unique, understand their specific design needs, build a large pipeline of potential designer candidates, highlight what they can offer designers beyond the work, learn design basics, look beyond portfolios to assess problem-solving skills, find designers without ego who emphasize user empathy, discover personal motivators during interviews, socialize candidates with the team, and hire designers early in the company's growth.
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Tactics for Recruiting Good Designers
- 1. Recruiting Good Designers for Startups @putorti
- 7. 782 pitches 2,980 designers 2,980+ connections
- 8. 1 Understand what makes you unique 2 Understand your needs Pitching 3 Have a large pipeline 4 What can you do for the designer? 5 Learn the basics yourself and believe 6 Go behind the portfolio Identifying 7 No ego, lots of empathy 8 Find personal motivators Closing 9 Socialize with your entire team 10 Hire early
- 9. 1 Pitching Understand what makes you unique
- 14. Klout for Video Games
- 15. “We’re the next Facebook.”
- 16. “Like Quicken but better”
- 17. Mint for Personal Finance
- 18. This works for not a designer.
- 19. 2 Pitching Understand your needs first
- 20. “Seed-stage startup looking for rockstar designer to sketch wireframes and design beautiful mockups. You’ll be responsible for crafting our logo and brand and writing UI copy. Must know how to run usability studies, prototype and write production-ready HTML and CSS.” Braden Kowitz http://www.designstaff.org/articles/hiring-a-designer-2011-11-01.html
- 21. “Seed-stage startup looking for rockstar engineer to write Javascript and all Python / Ruby on the backend. You’ll be responsible for cassandra, puppet, and SQL, and training our junior coders. Must handle test coverage / QA, and write production-ready HTML and CSS.”
- 25. • Interaction design for functionality, flows, usability. • Visual design for feel, emotional impact, trust, entertainment. • Front-end development should be implementation for speed, responsiveness, to work as expected.
- 28. Does your entire team agree on needs?
- 29. 3 Pitching Have a large pipeline
- 30. • Many recruiters on contingency • Designer communities / directories • Use your social networks • Design schools • Creative agencies • Where are designers interested in your space?
- 31. • elegant.ly • behance.net • tinyproj.com • carbonmade.com • pick.im • dribbble.com/designers • forrst.com/people/directory • www.krop.com/cdbsearch • zerply.com/find/designer • builditwith.me • folyo.me/designers http://www.quora.com/Web-Design/Are-there-any-top-designer-directories-for-start-ups
- 32. “I want someone from Mint or Twitter.”
- 38. 4 Pitching What can you do for the designer?
- 39. “The product is done, it just needs UX.”
- 41. Designers want to be inspired.
- 42. Designers want a seat at the table.
- 43. Designers want to talk to users.
- 44. Designers want the latitude to get it done.
- 45. 5 Pitching Learn the basics yourself, and believe
- 46. 6 Identifying Go behind the portfolio
- 47. Visual is a gut feel.
- 48. Can they write copy?
- 49. Design thinking The essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.
- 50. Start with the problem, ask why until you can’t anymore.
- 51. Critical thinking is good, too much process is not.
- 52. 7 Identifying No ego, lots of empathy.
- 53. Not afraid to prove designs in the real world.
- 54. Focused on the users, and little else.
- 56. 8 Closing Find personal motivators
- 57. Ask about family
- 59. 9 Closing Socialize with the entire team
- 60. 10 Closing Hire early
- 61. 1 Understand what makes you unique 2 Understand your needs Pitching 3 Have a large pipeline 4 What can you do for the designer? 5 Learn the basics yourself and believe 6 Go behind the portfolio Identifying 7 No ego, lots of empathy 8 Find personal motivators Closing 9 Socialize with your entire team 10 Hire early