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Recruiting Good
Designers for Startups

        @putorti
782 pitches   2,980 designers   2,980+ connections
1   Understand what makes you unique
              2   Understand your needs
  Pitching    3   Have a large pipeline
              4   What can you do for the designer?
              5   Learn the basics yourself and believe
              6   Go behind the portfolio
Identifying
              7   No ego, lots of empathy
              8   Find personal motivators
   Closing    9   Socialize with your entire team
              10 Hire early
1
      Pitching


Understand what
makes you unique
Kayak for Apparel
JetSetter for Beaches
Turbotax for Relationships
Klout for Video Games
“We’re the next Facebook.”
“Like Quicken but better”
Mint for Personal Finance
This works for   not a
       designer.
2
     Pitching


Understand your
  needs first
“Seed-stage startup looking for rockstar
designer to sketch wireframes and design
beautiful mockups. You’ll be responsible
   for crafting our logo and brand and
writing UI copy. Must know how to run
  usability studies, prototype and write
  production-ready HTML and CSS.”
                                                 Braden Kowitz




                         http://www.designstaff.org/articles/hiring-a-designer-2011-11-01.html
“Seed-stage startup looking for rockstar
    engineer to write Javascript and all
 Python / Ruby on the backend. You’ll be
  responsible for cassandra, puppet, and
   SQL, and training our junior coders.
   Must handle test coverage / QA, and
write production-ready HTML and CSS.”
• Interaction design for functionality, flows,
  usability.

• Visual design for feel, emotional impact,
  trust, entertainment.

• Front-end development should be
  implementation for speed, responsiveness, to
  work as expected.
Does your entire team
  agree on needs?
3
        Pitching



Have a large pipeline
• Many recruiters on contingency
• Designer communities / directories
• Use your social networks
• Design schools
• Creative agencies
• Where are designers interested in your space?
• elegant.ly
• behance.net
• tinyproj.com
• carbonmade.com
• pick.im
• dribbble.com/designers
• forrst.com/people/directory
• www.krop.com/cdbsearch
• zerply.com/find/designer
• builditwith.me
• folyo.me/designers
                         http://www.quora.com/Web-Design/Are-there-any-top-designer-directories-for-start-ups
“I want someone from Mint
        or Twitter.”
4
       Pitching


What can you do for
  the designer?
“The product is done, it
    just needs UX.”
Designers want
unique challenges.
Designers want
to be inspired.
Designers want
a seat at the table.
Designers want
to talk to users.
Designers want
the latitude to get it
        done.
5
        Pitching


  Learn the basics
yourself, and believe
6
   Identifying



Go behind the
  portfolio
Visual is a gut feel.
Can they write copy?
Design thinking
The essential ability to combine
empathy, creativity and rationality to
meet user needs and drive business
success.
Start with the problem,
ask why until you can’t
       anymore.
Critical thinking is good,
too much process is not.
7
    Identifying


     No ego,
lots of empathy.
Not afraid to prove
designs in the real world.
Focused on the users,
    and little else.
8
         Closing



Find personal motivators
Ask about family
Find risk tolerance
9
      Closing


Socialize with the
  entire team
10
  Closing



Hire early
1   Understand what makes you unique
              2   Understand your needs
  Pitching    3   Have a large pipeline
              4   What can you do for the designer?
              5   Learn the basics yourself and believe
              6   Go behind the portfolio
Identifying
              7   No ego, lots of empathy
              8   Find personal motivators
   Closing    9   Socialize with your entire team
              10 Hire early

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Tactics for Recruiting Good Designers

  • 1. Recruiting Good Designers for Startups @putorti
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. 782 pitches 2,980 designers 2,980+ connections
  • 8. 1 Understand what makes you unique 2 Understand your needs Pitching 3 Have a large pipeline 4 What can you do for the designer? 5 Learn the basics yourself and believe 6 Go behind the portfolio Identifying 7 No ego, lots of empathy 8 Find personal motivators Closing 9 Socialize with your entire team 10 Hire early
  • 9. 1 Pitching Understand what makes you unique
  • 10.
  • 15. “We’re the next Facebook.”
  • 16. “Like Quicken but better”
  • 17. Mint for Personal Finance
  • 18. This works for not a designer.
  • 19. 2 Pitching Understand your needs first
  • 20. “Seed-stage startup looking for rockstar designer to sketch wireframes and design beautiful mockups. You’ll be responsible for crafting our logo and brand and writing UI copy. Must know how to run usability studies, prototype and write production-ready HTML and CSS.” Braden Kowitz http://www.designstaff.org/articles/hiring-a-designer-2011-11-01.html
  • 21. “Seed-stage startup looking for rockstar engineer to write Javascript and all Python / Ruby on the backend. You’ll be responsible for cassandra, puppet, and SQL, and training our junior coders. Must handle test coverage / QA, and write production-ready HTML and CSS.”
  • 22.
  • 23.
  • 24.
  • 25. • Interaction design for functionality, flows, usability. • Visual design for feel, emotional impact, trust, entertainment. • Front-end development should be implementation for speed, responsiveness, to work as expected.
  • 26.
  • 27.
  • 28. Does your entire team agree on needs?
  • 29. 3 Pitching Have a large pipeline
  • 30. • Many recruiters on contingency • Designer communities / directories • Use your social networks • Design schools • Creative agencies • Where are designers interested in your space?
  • 31. • elegant.ly • behance.net • tinyproj.com • carbonmade.com • pick.im • dribbble.com/designers • forrst.com/people/directory • www.krop.com/cdbsearch • zerply.com/find/designer • builditwith.me • folyo.me/designers http://www.quora.com/Web-Design/Are-there-any-top-designer-directories-for-start-ups
  • 32. “I want someone from Mint or Twitter.”
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. 4 Pitching What can you do for the designer?
  • 39. “The product is done, it just needs UX.”
  • 41. Designers want to be inspired.
  • 42. Designers want a seat at the table.
  • 44. Designers want the latitude to get it done.
  • 45. 5 Pitching Learn the basics yourself, and believe
  • 46. 6 Identifying Go behind the portfolio
  • 47. Visual is a gut feel.
  • 48. Can they write copy?
  • 49. Design thinking The essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.
  • 50. Start with the problem, ask why until you can’t anymore.
  • 51. Critical thinking is good, too much process is not.
  • 52. 7 Identifying No ego, lots of empathy.
  • 53. Not afraid to prove designs in the real world.
  • 54. Focused on the users, and little else.
  • 55.
  • 56. 8 Closing Find personal motivators
  • 59. 9 Closing Socialize with the entire team
  • 61. 1 Understand what makes you unique 2 Understand your needs Pitching 3 Have a large pipeline 4 What can you do for the designer? 5 Learn the basics yourself and believe 6 Go behind the portfolio Identifying 7 No ego, lots of empathy 8 Find personal motivators Closing 9 Socialize with your entire team 10 Hire early