The document discusses a social media workshop for entrepreneurs held by Andreas Johannsen from the company Klean. The workshop covered how entrepreneurs can use social media like Facebook, Twitter, and Flickr to engage customers and promote their business. Johannsen provided advice on setting up social media profiles and pages, engaging with customers in conversations on these channels, and linking social media engagement back to the company website to build trust and connections with customers.

1. Sociale medier for
iværksættere
7. oktober 2010
Andreas Johannsen — Klean

2. Hej, jeg er Andreas Johannsen
• Partner i Klean
• Ekspert i sociale medier og
strategisk webkommunikation
• Dunkel fortid som iværksætter i CMS-branchen
• www.klean.dk
• twitter.com/andjohan
• andreas@klean.dk
• +45 2620 3221

3. Klean er...
» 12 medarbejdere
» 50-60 med teams
» København + Århus
» Specialiserede i at skabe værdi med
internet-teknologi
» Arbejder (kun) med agile metoder

4. Så du er
iværksætter?

5. Ham dér kan man
lære noget af!
Lieutenant General Paul K. Van Riper (Retired)
United States Marine Corps

7. Millennium Challenge 2002
Millennium Challenge 2002 (MC02) was a major wargame exercise conducted by the United States armed forces in
mid-2002, likely the largest such exercise in history. The exercise, which ran from July 24 to August 15 and cost $250
million, involved both live exercises and computer simulations. MC02 was meant to be a test of future military
"transformation"—a transition toward new technologies that enable network-centric warfare and provide more
powerful weaponry and tactics. The simulated combatants were the United States, denoted "Blue", and an unknown
adversary in the Middle East, "Red".
Red, commanded by retired Marine Corps Lt. General Paul K. Van Riper, used old methods to evade Blue's
sophisticated electronic surveillance network. Van Riper used motorcycle messengers to transmit orders to front-line
troops and World War II lighting signals to get airplanes off the runways without using radio communication.
Red received an ultimatum from Blue, that was essentially a surrender document, that Red must respond to within 24
hours. Given that Red knew that Blue was coming, by the second day of the exercise Red used a fleet of small boats
to determine the position of Blue's fleet. In a preemptive strike, Red launched a massive salvo of cruise missiles,
overwhelming the Blue forces' electronic sensors, destroying sixteen warships. This includes one aircraft carrier, ten
cruisers and five out of the six amphibious ships. The equivalent of this success in a real conflict would have resulted
in the death of over 20,000 service personnel. Soon after the cruise missile offensive, another significant portion of
Blue's navy was "sunk" by an armada of small Red boats carrying out both conventional and suicide attacks, able to
engage Blue forces due to Blue's inability to detect them as well as expected.
At this point, the exercise was suspended and Blue's ships were "re-floated" and changes were made to the rules of
engagement
Kilde: WIkipedia — http://en.wikipedia.org/wiki/Millennium_Challenge_2002

8. De etablerede Dig
Stor Lille
Langsom Hurtig
Maskinel Personlig
Bureaukratisk Effektiv
Mange kunder Dedikerede kunder
Stor organisation Lave lønomkostninger
Langtsigt planlægning Agil improviseren
Professionel Relationer

9. Nåmen, det skulle jo
handle om social medier

10. Kilde: Brian Solis

13. Websitets udvikling
1.Information
2.Selvbetjening
3.Socialt
4.Opløst?

15. Website Sociale
netværk

16. Website
+
Sociale
netværk

17. Fremtidens website og niveauer af socialitet
Site = sociale tjenester
Social sign-in
Brugere er sociale på site
Brand-sammenhæng med sociale tjenester
Linker til sociale tjenester
Intet socialt

18. Hvilke er relevante?
» Facebook!
» Twitter (måske)
» Flickr (ofte)
» YouTube (eller lignende — for nogle)
» Andre
»Kundesupport-community
»Slideshare
»Wiki
»Blog
»Linkedin

20. Hvad skete der?

21. Fra

22. 14

28. Til

32. Tillid

39. Et par råd til et par
sites...
— Iværksætterhuset
— Pukemaster
— Hårmodeller
— Zirkus

40. Et par generelle...
»Hvorfor?
»Twitter er svær
»Det er samtaler!
»Dvs lyt og tal så ;-)
»Facebook side eller gruppe?

41. Facebook sider vs grupper
Sider Grupper
Shortcut URL Ja Nej
Forum Ja Ja
Wall Ja Ja
Apps Ja Nej
Besked til alle fra admin Nej Ja
Wall-beskeder hos medlemmer Ja Nej
Events Ja Nej
Reklame med ads Ja Nej
Statistik Ja Nej

50. Råd
» Kunder? Engagér dem!
»Opret Facebook-side, kundesupport-community,
ideplatform...
» Vær tilstede, selv
»Brug din egen profil på tjenesterne, lyt/svar
» Tag dit domæne!
»Del din vide om produkter, metoder, teknologier, kald
dig selv vær ikke bange for konkurrenter