This document discusses the do's and don'ts of social media for non-profits. It notes that simply creating social media profiles is not enough - one needs to actively engage communities and listen to conversations. It emphasizes that social media is about interaction and building shared experiences, not one-way interruptions. Effective social media use involves becoming part of online conversations, listening to feedback, and managing communities and reactions over time.
This is a review of "Citizen Marketers: When People Are the Message" by Ben McConnell and Jackie Huba for Week 7, 2009 of the Alt-MBA Program (www.alt-mba.com).
Personal Branding is how you share and market yourself to others.
A brand is created when people connect images, emotions, stories, experiences and expectations with a person or company. Therefore, your name and what people associate with it, determine what your brand is.
Your personal brand is comprised of three C’s:
Connections – anyone with whom you have a relationship or a connection. Your connections include your friends, family, colleagues, clients, customers and fans.
Content – the information, language, images, and design associated with your brand that exists through word-of-mouth stories, printed and digital materials, public profiles, websites, traditional and social media (articles, blogs, video, audio, etc.).
Commerce – the money that you earn from goods or services sold under your brand name.
Connections build reputation. Content builds trust. Commerce builds a business. Put all three together and they create your brand.
This is a review of "Citizen Marketers: When People Are the Message" by Ben McConnell and Jackie Huba for Week 7, 2009 of the Alt-MBA Program (www.alt-mba.com).
Personal Branding is how you share and market yourself to others.
A brand is created when people connect images, emotions, stories, experiences and expectations with a person or company. Therefore, your name and what people associate with it, determine what your brand is.
Your personal brand is comprised of three C’s:
Connections – anyone with whom you have a relationship or a connection. Your connections include your friends, family, colleagues, clients, customers and fans.
Content – the information, language, images, and design associated with your brand that exists through word-of-mouth stories, printed and digital materials, public profiles, websites, traditional and social media (articles, blogs, video, audio, etc.).
Commerce – the money that you earn from goods or services sold under your brand name.
Connections build reputation. Content builds trust. Commerce builds a business. Put all three together and they create your brand.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Taking Leadership Online: Developing Your Personal Social Media Voice4Good.org
How should you navigate the personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency,” translate into “leadership?” In this webinar, we will consider how nonprofit executive directors and other staff use social media personally to further the mission of their organization and translate their leadership online.
Using social media to develop a professional online presenceSue Beckingham
Invited Speaker at University of East Anglia
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is important to consider the implications and the impact of the digital footprint our online interactions leave behind. This workshop will help you to reflect on what your online presence looks like when viewed by others, consider who your audiences are and how you can develop your digital profile in a positive way.
A crowd-sourced talk built on social capital. (Sorry, slideshare wiped out my beautiful fonts! It looks better here: http://www.authorstream.com/Presentation/joycevalenza-2139544-librarians-social-capital/)
A very top-level, introductory presentation to social media and why businesses and organizations need to be aware of how it could potential affect the way they and their markets communicate.
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
No matter how good the technology, it won't guarantee you a successful on-line community. You need effective facilitation to build and nurture the community. The presentation describes the role and responsibilities of a community facilitator, and is a reminder that when implementing the technology - batteries are not included!
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Taking Leadership Online: Developing Your Personal Social Media Voice4Good.org
How should you navigate the personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency,” translate into “leadership?” In this webinar, we will consider how nonprofit executive directors and other staff use social media personally to further the mission of their organization and translate their leadership online.
Using social media to develop a professional online presenceSue Beckingham
Invited Speaker at University of East Anglia
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is important to consider the implications and the impact of the digital footprint our online interactions leave behind. This workshop will help you to reflect on what your online presence looks like when viewed by others, consider who your audiences are and how you can develop your digital profile in a positive way.
A crowd-sourced talk built on social capital. (Sorry, slideshare wiped out my beautiful fonts! It looks better here: http://www.authorstream.com/Presentation/joycevalenza-2139544-librarians-social-capital/)
A very top-level, introductory presentation to social media and why businesses and organizations need to be aware of how it could potential affect the way they and their markets communicate.
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
No matter how good the technology, it won't guarantee you a successful on-line community. You need effective facilitation to build and nurture the community. The presentation describes the role and responsibilities of a community facilitator, and is a reminder that when implementing the technology - batteries are not included!
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
How to turn your employees into brand ambassadors ?World of Digits
With two billions worldwide social media users, social media branding constitutes today at once a risk and a growing opportunity. While organizations encourage their customers to recommend their brand on social media, employees themselves represent an important valuable source of information for customers and job candidates both.
Empowering Employees as Social Media Brand AmbassadorsRacepoint Global
View slides from DIG SVP of Strategy Kevin Green and IBM's MarketingProfs B2B Forum Oct. 4, 2012 session on empowering employees as social media brand ambassadors.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
Чёткие рекомендации по выполнению первых важных шагов, без которых дальнейшее формирование и продвижение личного бренда сильно затруднительно. Забирайте чек-лист, выполняйте шаг за шагом и вы уже получите первые результаты по увеличению активности и вовлеченности вашей аудитории.
Как личный бренд руководителя, наёмного сотрудника, частного практика может стать источником гарантированного дохода даже в кризис? Только при осознанной и системной работе над ним.
Формирование, упаковка, продвижение, монетизация - этапы персонального маркетинга.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
In the new world of business information flowing “outside in” instead of “inside out,” every entrepreneur or small business has to pay attention to not only the information on their own website but also the information on the internet. Searching for yourself on Google is no longer narcissistic, but a business requirement.
Are you paying attention to buzz about you and are you going to be “liked” “poked” or “buzzed”? Where do you start? How much time do you spend and is building a new media “you” this really worth it?
Drawn from his career as a chef to his role as a new media expert, Shashi has the answers. This session may be the final straw that breaks your resistance to open your profiles and let the world know why you and your business rocks – maybe all in 140 characters!
By the time hurricane season starts this year, it will have been nearly a decade since the last hurricane has directly impacted Florida. Meanwhile, our population and real estate development has boomed, with over a million new residents that are inexperienced with preparing for and surviving tropical storms. With each successive major disaster around the world, we have witnessed the public’s widespread adoption of smartphones and of social media technologies to obtain information during emergencies and to share text, pictures, video of the disaster. This explosion in use of social media presents many challenges for emergency managers, who are wholly unprepared to monitor and respond to digital pleas for help and who are unable to effectively spread official disaster messages through social media platforms. When integrated with traditional channels, social media increases the situational awareness of emergency responders, which allows for better decision-making, planning and resource allocation.
We are currently experiencing the fastest pace of innovation, which is already impacting the way we live and work. Since 2000, 52% of Fortune 500 companies have gone bankrupt, been acquired, or ceased to exist. We take a look at new trends that have quickly grown into multi-billion dollar industries, including the shared and maker economies, virtual and augmented reality, the Internet of Things, dark social, mobile media and apps, and more. The common thread? They are all powered by social media and we are all participants.
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live WithoutAlex de Carvalho
If you’re self-hosting your WordPress website, you’ll want to extend its functionality with plugins. However, there are more than 23.500 free plugins in the WP library. You can of course visit WordPress’ Most Popular Plugin Directory, but it’s a potential time sink and you’ll miss many great ones by not digging deeper. So, we’ve shaken down the interwebs for you to come up with this list of must-have plugins you won’t know how you survived without.
"Five Keys to Implementing Social Media" presentation delivered by Alex de Carvalho at the EyeForPharma eMarketing Europe Summit, Berlin, Germany, March 2010
Your customers online, the source of your best ideas and worst nightmares. Here are some case studies and corresponding lessons learned on how to manage your online communications.
Presentation at Facebook Developer Garage in Miami on Nov 10, 2007. These principles of Facebook app design help when rethinking social relationships as centered around objects.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. The do's and don'ts of social media and
how non-profits can make it work
Comcast Media Day, July 2009 Alex de Carvalho
2. “I kept thinking to myself, “I better get on this social networking train soon
or it’s going to leave the station without me!” I started going to seminars
and workshops on social networking. I met with experts on social media
hoping that some of their knowledge would rub off on me resulting in an
amazing epiphany! I created a personal page on MySpace, Linked In and
Doostang, and then spoke with even more people who seemed to “get it”.
And guess what happened? Nothing!”
-Brendan Hurley, Goodwill
10. - South Florida’s web and new media community
- Established March 2006
- Over 1,400 members
- Monthly meetups average 130 participants
11. - Third web and new media “un”conference
- February 22nd 2009: 806 registered and over 600 attended
- Entirely supported by 38 company sponsorships of $300 each
12. A community for the champions of social media and those seeking to learn
- Expand media literacy
- Share lessons learned
- Adopt industry standards
- Promote ethical practices
42. “Stop treating your database as a sacred collection of data controlled by you
and begin to see it for what it has always been: a dynamic record of the
engaged community who want to help you achieve your mission.”
-Scott Henderson, rallythecause.com
56. Questions:
✤ How do people feel about my brand?
✤ What is being discussed?
✤ Who’s talking?
✤ Are they influential?
✤ Is my marketing working?
✤ How do we engage in the conversation?
68. Intel
Intel will build credibility among the tough-to-impress IT crowd by
putting its engineers out front, rather than a media-trained
spokesperson.
So far, 150 engineers have been selected to contribute as bloggers on
Intel sites and on other tech sites.
-ADWEEK, July 2008
http://www.adweek.com/aw/content_display/news/digital/e3i5dab627a6e5e9f670fe61aa2512a7514?pn=1
69.
70. “We started with a very small focus and tactical use for Twitter: to get
important info out to affected people in the immediate aftermath of a
disaster. There was not a single thought towards marketing or even public
relations -- it was purely public information no one else was putting out.”
-Wendy Harman, Red Cross
“If you think of twitter as a public service that your organization provides,
rather than a marketing tool, you should be in good shape.”
-Claire Johnson, Red Cross
71.
72.
73.
74.
75.
76.
77. “Suddenly, the marketing solution became clear: Use a common interest to
prospect and cultivate fashion conscious shoppers. That common interest:
fashion! How could we reach them on a limited budget? Social networking
and the internet! Many of the items being sold on the auction site (and in
our stores) are vintage and inexpensive contemporary fashions that would
appeal to the young professional woman.”
-Brendan Hurley, Goodwill
78.
79.
80. “After only six weeks the blog is averaging over 600 readers a week!! We?re
retaining more than 25% of our readers and converting better than 3% into
online shoppers. Considering thatthe blog has only been up for about 90
days, we’re obviously very pleased so far with the results.”
-Brendan Hurley, Goodwill
81. Go where the people are
Think of it this way. If you are a fisherman you would
not fish for the trophy catch in stagnated water.
You would need to go to where there is fresh water.
That's where the fish are.
http://infoworthsharing.com/blog2/2008/06/go_where_the_people_are.html
85. LinkedIn.com
• Your first step for professional
networking online
• Fill out all the sections
• Import your email address book to
easily find and connect with your
contacts already using LinkedIn
• Ask for recommendations
• Connect with people from your
same industry and region
• Seek out groups and participate in
the discussions
• Answer (and ask) questions on
LinkedIn Answers
• Create polls
• Include your blog’s feed and
slideshare account
• Be a good member and maintain
professionalism
86. flickr.com
Remember to:
• Include a title
• Work the tags
• Post to relevant groups
• Embed in your blogs
• Syndicate to your social
networks
87. YouTube.com
• Interview people
• Short clips
• Flip camera
• Titles, descriptions and tags
• Experiment until you find
your style
• The Seesmic community
88. Facebook.com
• Get your username
• Manage your privacy
• Place friends and contacts in
“buckets”
• Connect with more than just
friends
• Update your status
• Include your friendfeed
• Upload photos and tag them
with your friends’ names
• Connect Twitter to Facebook