This document introduces ideas for establishing a social media strategy. It discusses adopting social media, defining goals and community members, asking and listening to the community, being transparent, writing for search engine optimization and engagement, choosing the right tools, and providing resources for learning social media. The document emphasizes exploring social media, adapting to changes, and utilizing a higher purpose and community expertise.
Why does change so often fail? We need to realise that organisations depend on people, and we should engage people as part of the change process - at the point of designing the change.
The original version of this slide pack was presented at the second Melbourne trampoline, 24 October 2009. This updated and extended version was presented at the Melbourne KMLF on 23 June 2010.
Presented at CPA Congress Vic, 11 Oct 2010.
Topics:
Trust and openness, the new paradigm for engagement
The importance of people and personality
Evaluating the benefits, risks and challenges
Existing channels and new strategies
Practical examples of social media
Imagine a Smarter Workforce: Masters of Collaboration SeriesMarcia Conner
Social technologies have the power to transform enterprises into ecosystems teaming with innovative approaches, fresh solutions and dramatic decisions. How can you augment people’s natural capabilities with social tools to build relationships into a modern source of influence, creating more energy than they consume?
Why does change so often fail? We need to realise that organisations depend on people, and we should engage people as part of the change process - at the point of designing the change.
The original version of this slide pack was presented at the second Melbourne trampoline, 24 October 2009. This updated and extended version was presented at the Melbourne KMLF on 23 June 2010.
Presented at CPA Congress Vic, 11 Oct 2010.
Topics:
Trust and openness, the new paradigm for engagement
The importance of people and personality
Evaluating the benefits, risks and challenges
Existing channels and new strategies
Practical examples of social media
Imagine a Smarter Workforce: Masters of Collaboration SeriesMarcia Conner
Social technologies have the power to transform enterprises into ecosystems teaming with innovative approaches, fresh solutions and dramatic decisions. How can you augment people’s natural capabilities with social tools to build relationships into a modern source of influence, creating more energy than they consume?
If Social Learning is the Answer, What's the Question?Marcia Conner
For a ON24 Virtual Learning Live session, I facilitated a conversation about social learning and how it can benefit organizations. See the full website here> http://event.on24.com/r.htm?e=597394&s=1&k=E4CFAB7DEC20F0A74602F4D304C6FF29&userreg=n
Slides from the talk I presented March 17th at the IOC Online Conference http://www.internationalonlineconference.org/2010/program - I made a few post-talk adjustments to include some of the interactions and screen shots of the work of Dan Porter who provided live, electronic graphic recording of the talk.
The annotated slides from a webinar I presented for http://www.pkids.org about social media and public health . Links to the recording archive are listed in the first slide notes.
Slides for a remote presentation/session for http://conference2009.e-uni.ee/index.php?n=en
SCHOOL - FROM TEACHING INSTITUTION TO LEARNING SPACE which takes place April 02 - 03, 2009 at the Estonian University of Life Sciences conference centre (Kreutzwaldi 1A, Tartu), Estonia (but I'll be in Seattle and it will be 4:30 am my time!)
Questions About Social Media You Haven't Dared to AskMarcia Conner
In followup to my keynote at the #NASSP13 Ignite conference, I facilitated a webinar answering questions from National Association of Secondary School Principals (NASSP) members on March 27, 2013.
What comes after social networking? No-one really knows but communities, overlapping publics and support for different kinds of social ties will all play their part.
Slides from my presentation at the European Foundation for Quality in Elearning about how we create connections (thus the Velcro TM) for learning anytime, anywhere.
A short slide deck explaining how brands can adapt to flourish by engaging with the emerging networked world as distinct from the broadcast world they were developed for. By David Cushman and derived from thinking developed at http://fasterfuture.blogspot.com
This link offers further explanation and links: http://fasterfuture.blogspot.com/2008/08/networked-world-can-make-brands-more.html
Having an online social media profile is simply not enough when networking professionally online. You also need to social proof yourself by showcasing who you are without being too “in your face”.
Social proofing yourself is the act of sharing information online which people in your network find useful and interact with. This activity then creates a picture in people’s mind about the type of person (or business) you are which helps you build credibility.
Ideas for Social Media Strategy for Southern Rural Development CenterAnne Adrian
This presentation was adapted from the National eXtension Conference http://www.slideshare.net/aafromaa/introducing-ideas-for-social-media-strategy
Please read the notes. More ideas, concepts, and references are given in the notes.
If Social Learning is the Answer, What's the Question?Marcia Conner
For a ON24 Virtual Learning Live session, I facilitated a conversation about social learning and how it can benefit organizations. See the full website here> http://event.on24.com/r.htm?e=597394&s=1&k=E4CFAB7DEC20F0A74602F4D304C6FF29&userreg=n
Slides from the talk I presented March 17th at the IOC Online Conference http://www.internationalonlineconference.org/2010/program - I made a few post-talk adjustments to include some of the interactions and screen shots of the work of Dan Porter who provided live, electronic graphic recording of the talk.
The annotated slides from a webinar I presented for http://www.pkids.org about social media and public health . Links to the recording archive are listed in the first slide notes.
Slides for a remote presentation/session for http://conference2009.e-uni.ee/index.php?n=en
SCHOOL - FROM TEACHING INSTITUTION TO LEARNING SPACE which takes place April 02 - 03, 2009 at the Estonian University of Life Sciences conference centre (Kreutzwaldi 1A, Tartu), Estonia (but I'll be in Seattle and it will be 4:30 am my time!)
Questions About Social Media You Haven't Dared to AskMarcia Conner
In followup to my keynote at the #NASSP13 Ignite conference, I facilitated a webinar answering questions from National Association of Secondary School Principals (NASSP) members on March 27, 2013.
What comes after social networking? No-one really knows but communities, overlapping publics and support for different kinds of social ties will all play their part.
Slides from my presentation at the European Foundation for Quality in Elearning about how we create connections (thus the Velcro TM) for learning anytime, anywhere.
A short slide deck explaining how brands can adapt to flourish by engaging with the emerging networked world as distinct from the broadcast world they were developed for. By David Cushman and derived from thinking developed at http://fasterfuture.blogspot.com
This link offers further explanation and links: http://fasterfuture.blogspot.com/2008/08/networked-world-can-make-brands-more.html
Having an online social media profile is simply not enough when networking professionally online. You also need to social proof yourself by showcasing who you are without being too “in your face”.
Social proofing yourself is the act of sharing information online which people in your network find useful and interact with. This activity then creates a picture in people’s mind about the type of person (or business) you are which helps you build credibility.
Ideas for Social Media Strategy for Southern Rural Development CenterAnne Adrian
This presentation was adapted from the National eXtension Conference http://www.slideshare.net/aafromaa/introducing-ideas-for-social-media-strategy
Please read the notes. More ideas, concepts, and references are given in the notes.
Developing a social media plan for your non-profit org. Consider the user and the platform. Presented to Impact100 in Baldwin County AL and at ALLA2011.
This workshop was part of the Social Media Tract for Coalitions at CADCA's Mid Year Training Institute, July 2011. For more information on CADCA go to http://www.cadca.org and for more on the beginning discussion about the workshop see http://technologyinprevention.blogspot.com/2011/07/power-of-presence.html
How far we have come @Hal_Grieb and how far yet to go. At this juncture seem to be moving backwards in many ways, static blogs, pushing information, & cookie cutter training. Assuredly two steps forward, one step back, may we move forward without bias & make use of the Whole Community knowledge-base we are so fortunate and blessed to have
Should CEOs blog? and Tweet?
You will learn why the answer is yes and see examples of social media for learning, communicating and possibly changing our organizations in major ways. We are truly experiencing a social media revolution (Eric Qualman)
This preso is my latest on Social Media & the Role of the Chief Executive given to the CPA-SEA meeting of State Society CEOs and the AICPA at the mid-winter meeting 2012.
Full of links and resources, including the five steps to get started now, reading list, and videos to inspire you and provoke you to action!
This is the presentation Debra Askanese and Talia Klein gave at the Kishor Conference for Haredi Business Professionals.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
Debra: @askdebra
Talia: @TalTalK
Overview of Social Media: Trends, Stats, and What It's All AboutDebra Askanase
Putting social media history, trends, and usage in perspective for businesses getting started. This overview of social media also includes ways that businesses are using social media to succeed.
This was developed jointly by Talia Klein @TalTalk of Sparkeo.com, and Debra Askanase @asdebra of Community Organizer 2.0.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
Update on social media marketing for CPAs and CPA firms - requested by Maryland Managing Partners on October 23, 2009. This presentation features how CPA firms are using social media for niche marketing, thought leadership, and boosting Search Engine results (SEO).
Social Media Why Your Business Needed it YesterdayMorgan Brown
A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places across the Web it's a primer to getting started in social media for those people who are scared to get started in social media and online communities.
Businesses must engage their employees and their customers to build loyalty, deepen relationships and gain access to insights that inspire future actions and drive profits, but how? How do you rise above the noise to deliver a compelling and differentiated customer experience that will help you not only survive, but thrive. This is not just about building great products or providing great customer support, but how to transform your business to earn the trust needed to fully serve your market - internally and externally
Why is social media important for CPAs? and how can accounting students jumpstart their careers by developing their own brand and set of digital footprints? Tom Hood discusses the latest trends and uses with an accounting class at Loyola University (Baltimore).
Similar to Introducing Ideas For Social Media Strategy (20)
I was asked to give this presentation at the 2014 Alabama Community Leadership Network conference with these instructions: general guidelines of helping organizations get the word out and to tell their story. The audience is a mix of a couple of bigger cities’ pretty sophisticated leadership programs, a greater number of directors and board members from the typical community or county leadership program (some youth, some adult), a good number of staffers from non profits organizations, and perhaps 30 percent of the audience will be high school student leaders. So you will need to take a wide brush to the subject I think.
Not Your Grandparents’ or Great-grandparents' ExensionAnne Adrian
Presentation for a guest lecture in a a graduate level Extension Methods class.
A blog post explanation the points in more detal can be found http://blog.anneadrian.com/2014/04/guest-lecture-on-extension-engagement.html
A comparison of two studies --an ECOP sponsored study identifying 21st Century Cooperative Extension professionals and the Institute of the Future 2020 Skills of the Knowledge Workers
This presentation was conducted as a webinar with the Oregon State Cooperative Extension field, regional, and county leaders.
The presentation was conducted with the goal of discussion what our workforce should look like in the future.
The Role of Public Intellectuals in Cooperative Extension Anne Adrian
Shouldn't Extension experts, members of an organization that has always prided itself on providing impartial research-based information, share a place at the table with the nation’s leading public intellectuals? We contend that establishing a core group of public intellectuals at both the state and national levels of discourse should be a core strategy in helping us separate our message from others in this enormously competitive information environment. As a moral obligation Extension educators at all levels have a responsibility, not only as scholars but as public servants, to help put highly complicated, even controversial issues, into sharper perspective on behalf of their clients with the goal of improving their lives. “…no scholar, historian or anyone else is — merely by being a scholar — ethically excused from their own circumstances. We are also participants in our own time and place and cannot retreat from it…” Extension educators are now struggling to navigate their way across an increasingly steep, jagged divide between techno-skeptics, who harbor a deep mistrust of technology and its long-term implications, and techies, who, despite some misgivings, generally believe that each technological advance ultimately works to secure a better life for all of us. With this refinement has come a clearer understanding of the environmental costs associated with scientific and techno Who is better equipped to serve the bridging the gap that exists in understanding environmental costs, benefits, and technological process.
There will be an increasing need for public intellectuals from many different disciplines within Extension to explain how this new farming model will be expressed and how it ultimately will affect them. Herein lies an enormous opportunity for Extension — an opportunity for profound organizational transformation. This presentation was conducted at Galaxy 2013. See page 5 for a more detailed explanation https://custom.cvent.com/18A6750208F1461A8000EA09BA931C3A/files/c9cdbf25833147d4ae232bab6a08ff47.pdf
Jim Langcuster and Anne Adrian were the presenters
Continuous Beta and a Healthy Dose of ParanoiaAnne Adrian
Keynote for the Iowa State Extension Virtual Conference. The script can be found http://blog.anneadrian.com/2013/06/continuous-beta-and-healthy-dose-of.html
We used these questions http://www.slideshare.net/aafromaa/questions-for-informal-learning to have the discussion around informal learning
December 13, 2012
1. Introducing ideas for establishing a social media strategy Anne Mims Adrian [email_address] Rhonda Conlon [email_address] Jerry Thomas [email_address] Special thanks to Floyd Davenport & Andy Kleinschmidt October 22, 2009
2. “ Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
3. “ Friends, it (social media) keeps us relevant.” Andy Kleinschmidt flickr.com/photos/liewcf/3547134847/
5. Forget some concepts behind traditional media, education, & marketing. flickr.com/photos/yourdon/2715599454/
6. Define who are community members Define who is core customer /client / community member Why would they care Create personas flickr.com/photos/cambodia4kidsorg/202143037/
7. Define your goals Look for & define a higher purpose flickr.com/photos/tomoski/2688883653 /
8. Set your priorities based on your values flickr.com/photos/seekoh/1225991680/
14. Utilize the help and expertise of others images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
15.
16. Social media provides flexibility, efficiency, & scalability. flickr.com/photos/yourdon/2675323741/
17. Social media provides timeliness, responsiveness, inclusiveness, & opportunities for innovation http://www.facebook.com/home.php#/eatsmart
18.
19.
20. Try Explore Learn "This ... is ridiculously simple." Andy Kleinschmidt flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/
21. Choose the right tool. flickr.com/photos/geishaboy500/100043823/ Adapt as tools and environments change.
22.
23.
24.
Editor's Notes
You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up. You are true professional, and you don’t want to get caught now knowing your industry, your area of expertise. http://www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780 Attribution-Noncommercial-Share Alike 2.0 Generic Share — Remix — Under the following conditions: Attribution . Noncommercial .
*Andy Kleinschidmt *I have been running my blog for a year and had my all time traffic day yesterday because of this post I created- http://ff.im/-8ZuqS This post has very little to do with my program BUT it does several things, most importantly is keeping OSUE relevant and *part of the conversation*. The post was discussed on twitter and facebook by several ag media reps. flickr.com/photos/liewcf/3547134847/
http://globalhumancapital.org/?p=675 http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png From the Social Network roadmap: People and org must change some of their assumptions and methods. Initally there will be some experimentation. The Social Network Roadmap suggests mitigating the risk. We call this using the tools appropriately and maximizing them for their purpose, and optimizing your resources (internal and external) These tools are able to give focus on interaction and being social. Focus on developing competencies to carry out (eventually) extensive Web 2.0 interaction. Social media should transform your business processes because people change the way they make buying decisions. See Specific techniques for managing risk: http://globalhumancapital.org/?p=675 Rapid cycles —. Transparency and inclusion — Stakeholder focus — Budgeting/ROI — Assess —Begin by matching goals with organization and stakeholder realities. Pilot — Scale — Integrate —.
From the Social Network roadmap, New Rules of PR and Marketing and Whuffie Factor all suggest that Organizations must change some of their assumptions and methods. flickr.com/photos/yourdon/2715599454/ Studies are showing that connections, such as social networking, enhance working and social relationships and build social capital, particularly in relationships that already have a physical presence. To name just 3 studies (I can find more) are: Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice , 3(2), 228-23 Hampton, K. & Wellman, B. (2003) Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C, and Lampe, C. (2007). The benefits of Facebook “friends” : Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication , 12(4), Article 1.
Whuffie Factor Scott Book Create Personas Define who is core customer/client/community members List reasons why they would care Create personas of community members The difference between an audience and a community is which direction the chairs are pointing. Chris Brogan Do you offer ways for people to keep up with information about products and services? Is your web information mobile accessible? Do you have ways for customers to comment?
Freeranging. blog.k1v1n.com/2008/10/defining-freerange-enterprise.html Scott, Hunt This is not new. Define your goals. Suggested goals Bring more people to web site. Build relationships with others. Utilize the expertise and passion of others to build educational content. Be responsive and timely in meeting needs. Be more relevant. People outside of the organization talking about your work. Become more productive by multi-purpose your work. But you may need to develop goals that maybe different than you had before. flickr.com/photos/tomoski/2688883653
http://www.flickr.com/photos/seekoh/1225991680/
http://www.flickr.com/photos/joyoflife/23724427/ Attribution-Noncommercial-Share Alike 2.0 Generic You are free: to Share — to Remix — Under the following conditions: Attribution . Noncommercial. Share Alike . Research Collect client feedback, forums, chat, comments Do you have ways for customers to comment? Market research (Facebook groups & events, social bookmarking, Flickr search, Twitter search, blog search) Find unsolicited feedback by finding other groups, forums, social networks that are being used by your customers. flickr.com/photos/joyoflife/23724427/
Evaluate with new assumptions because the goals are different and methods are different. http://www.flickr.com/photos/goldberg/1376718557/
Example Participation in community during the North Dakota floods. flickr.com/photos/davidkohlmeyer/3393520471/
Whuffie Factor Get transparent blogs, Twitter, Track through analytics, RSS feed, keyword search http://www.socialnetworkroadmap.com/index/?p=76 Transparency and inclusion —. Community might take you in directions you had not planned. Involve and include diverse stakeholders in the beginning: legal, public relations, revenue owners and accounting/finance, for example. Get appropriate outside counsel that can explain how to address concerns. Get a balanced team: the controllers, operators and the P&L owners. http://www.socialnetworkroadmap.com/index/?p=76 Photo: http://www.flickr.com/photos/einaros/3453909796/
Authenticity Be real and authentic There is no hiding Authenticity builds credibility flickr.com/photos/gillat/3483112515/
Knowledge construction http://images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595 The difference between an audience and a community is which direction the chairs are pointing. Chris Brogan
Think about the customer, the community, not they way we write as academics. write for clientele, potential clientele, for the community-- not to broadcast, push, but to solve a problem, to answer a question. From Andy Kleinschmidt: > *Example 1: *I have been running my blog for a year and had my all time traffic day yesterday because of this post I created- http://ff.im/-8ZuqS > . This post has very little to do with my program BUT it does several things, most importantly is keeping OSUE relevant and *part of the conversation*. The post was discussed on twitter and facebook by several media reps. *Example 3: **S*earch *E*ngine *O*ptimization or SEO. This is the key for getting our information out to the public. My top growers, just like you and I, will google for answers. If you want to play the game, you must understand SEO. Specifically, go type 'soybean seeding rates' into > google. Now, look at the results and notice my blog is near or at the top. > We have had eight articles or mentions of soybean seeding rate in recent CORN newsletters, but they are not to be found on the first page of the google search. Why? The answer is CORN is not well optimized for search engines, blogs SEO very well. That doesn't mean that CORN is bad, it means that blogs can and should support CORN. from followup email Friends, You are probably thinking 'Gee, doesn't Andy do anything but play online?' Well the answer is I actually do very little in front of a laptop anymore, as I can do most activities via my smartphone. Last week I shared three very specific examples of the power of advanced web techniques. This week I have another example that even astounded me. I ran an experiment with an article that *Brian Roe* had emailed to me for submission in the Ohio Ag Manager newsletter. The article was titled *Some Thoughts on Ohio Issue 2*, and is a very robust article on the somewhat controversial Issue 2 in Ohio. Here's the experiment: 1. I put Brian's article into the Ohio Ag Manger Newsletter and my blog and set both to be released at 8:00 a.m. 10/5/09. 2. My blog hit the the web before the Ohio Ag Manager email by about 40 minutes. 3. At 10:00 a.m. 10/5/09 I googled "Ohio Issue 2" 4. As you can see from the attachement, my blog made it to the front page of the google search (albeit at the bottom, but still). There is no sign of the Ohio Ag Manager newsletter. Ohio Ag Manger Newsletter with Brian's article: http://ohioagmanager.osu.edu/news/index.php My blog with Brian's article: http://agvanwert.wordpress.com/2009/10/05/some-thoughts-on-ohio-issue-2/ Friends, as I mentioned before we must use these new tools to get our information out to the public. I'm more than happy to assist with those wanting one-on-one or small group help. But I need to get my research plots harvested first this fall. Thanks, AK
http://www.flickr.com/photos/yourdon/2675323741/
Image is Julie Garden-Robinson's facebook page for her Eat Smart Play Hard Together nutrition program. Julie is a nutrition spec at NDSU. She created this to extend her web site to the youthful audiences she is trying to reach. She partnered w/ the Bison athletic department and has student athletes (local celebrities) help promote her program. From Julie: Strategy: We wanted to have a means of directly connecting and interacting with visitors to our Web site. We have a lot of research-based "static" information to share, but wanted a "dynamic", innovative feature on the "Eat Smart. Play Hard. Together" Web site. Benefits Using social media has increased the number of people exposed to our health messages through the networks of "friends" on Facebook. As a benefit, we continue to attract and interact with "fans" from around the country. http://www.facebook.com/home.php#/eatsmart
These value added statement are coming from Andy's email. Also, these new tools are time management tools, I can be more productive with these tools. A great example is converting emails to blog posts within a few minutes with minimal effort. Another great example is making new connections for publications (which I have a very specific example that is on its way to becoming a journal publication). Know that technologies environment behavior are different than in times when we had only static web pages email televison radio telephone newspapers magazines books Put these in the notes maybe???
These value added statement are coming from Andy's email. Also, these new tools are time management tools, I can be more productive with these tools. A great example is converting emails to blog posts within a few minutes with minimal effort. Another great example is making new connections for publications (which I have a very specific example that is on its way to becoming a journal publication). Know that technologies environment behavior are different than in times when we had only static web pages email televison radio telephone newspapers magazines books Put these in the notes maybe???
http://www.flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/ Strategies for managing information and technology growth Adapted from Floyd Davenport’s Keeping Up With Technology Participate and plan time to explore and learn. Easy to say and hard to do, but work at your own pace and set aside a reasonable amount of time given your individual priorities. This is not hard to do*. .. this type of outreach is ridiculously simple. Let me give you the example. Last evening we had a frost in Ohio, and Maurice Eastridge responded with a very quick email about frosted forages. I was not in the office when this email came in, but I read it from my phone. I thought that this email needed to immediately go beyond my inbox, *so from my phone I forwarded Maurice's email to my blog.* Here is the result: http://agvanwert.wordpress.com/2009/10/01/frosted-forages/ I created this blog post in 1 minute. Now, it is out there where my local paper, radio, twitterfeed, RSS feed, etc can pick it up and share.
The first step is to use the right tools for the right job. .flickr.com/photos/geishaboy500/100043823/ "You are probably thinking 'Gee, doesn't Andy do anything but play online?' Well the answer is I actually do very little in front of a laptop anymore, as I can do most activities via my smartphone." Andy Kleinschmidt