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Social Media and it's Importance
This document discusses the importance of social media. It defines social media as human-to-human connections through influence, advocacy and referrals. It outlines the evolution and various tools of social media, including statistics on global social media users. It then provides more details on prominent social platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Quora. It discusses how brands can humanize themselves on social media and strategies for individuals to get involved, such as starting their own blog.
Social Media and it's Importance
- 1. Social Media & its Importance Presented By: Veena Gowda 1
- 2. What is SocialMedia?  People like doing business with HUMAN Beings.  Not paid media; not earned media; not owned media, but non-media.  It is the power of peer-to-peer; human-to-human connections.  Influence.  Advocacy.  Referrals.  Credible customer-centric endorsements.  Yes, even word-of-mouth.
- 3. Evolution of SocialMedia Reference: www.sprinklr.com
- 4. Various Tools It's easy to get lost in social media. Reference: https://www.elegantthemes.com/blog/resources/beautiful-free-social-media-icons
- 5. Social Networkers Worldwide Global (No. of Users In Million) in 2011 1000 900 800 700 600 500 Global (No. of Users In 400 Million) 300 200 100 0 Facebook Youtube Twitter Google Linkedin Plus Reference: www.watconsult.com
- 6. Social Networkers inIndia India (No. of Users In Million) in 2011 50 45 40 35 30 25 20 India (No. of 15 Users In Million) 10 5 0 Facebook Twitter Linkedin Youtube Google Plus Reference: www.watconsult.com
- 7. Facebook • Platform toconnect with Friends, Family, etc • Best used for sharing photos • Mediums for Social Engagement: – Groups for private discussions, social cause, club members – Pages for showcasing stories, fan base, public engagement – Adverts for your target audience – Events to invite your connections or public – Apps to play games, learn or showcase your product/service
- 8. Twitter • Twitter wasoriginally designed as a broadcast medium • Fast growing micro-blogging platform • Challenging to say what you're doing in 140 characters or less • A communication network to help each other out goes far beyond the original idea • Importance of Twitter during real-time events - China's Sichuan Province Earthquake • First choice for journalists and the media
- 9. Linkedin • A VeryProfessional Network • Six Degrees of Separation Theory • Enhance & Engage your Business prospects with – Content – Groups – Company Page – Adverts – Events – Present with Slideshare – Recommendations & References
- 10. Pinterest • A VirtualPinboard having user-friendly interface • Brief History – Started in Dec 2009 with 19 employees • Organize & Display – Information Gathering Tool • Interesting concept of connecting with strangers sharing your tastes • Jan 2012 : ComScore reported Pinterest had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark. • Brands - The Wall Street Journal , UNICEF, Sony Electronics, Mashable
- 11. YouTube • Popularized theconcept of sharing videos online • Shot into limelight when Google acquired it in Oct 2006 for $1.65B (in stock) • Typical stat for a day -Over 100 million video streams are watched • Success Factor - Eliminated the need for downloads and local media players • United Breaks Guitars
- 12. Quora • Ever growingcollection of questions & answers which anyone can update • Founded in June 2009 • People come to give real answers and share their experiences • You can create boards for topics. • Ask specific individuals to answer your question • Create a blog from the answers received for your question
- 13. Blogging • An interesting,opinionated journal • Mediums available – Blogger, WordPress, Tumblr • Customize the blogs for your readers • Offers the author-reader dialog within/without a website • Able to earn money simply from blogging/adverts on your blog page • Keep producing great quality FREE unique content, if they like what you write, you have a follower.
- 14. Brand & SocialMedia "Humanizing the brand" shouldn't be code for "it's ok to be frivolous." Humanizing the brand means: • Cheering successes • Acknowledging others • Responding individually • Admitting when your wrong. Too often brands make the MISTAKE of focusing on getting a large number of FOLLOWERS when they should be trying to develop a COMMUNITY that interacts with them, no matter the size.
- 15. How to Humanizethe Brand? • People like receiving information through their FAVORITE CHANNELS • Look for a variety of platforms and media to present what you have • Treat your followers the way they expect to be treated by your brand...and then exceed that • Mixing unique and duplicate content is the best way to move forward with a company social media strategy • Try different approaches and tactics
- 16. Zappos - Cyberattack “Social” or “Real-Time”? Reference: http://socialmediatoday.com/shelholtz/431570/zappos-sticks-its-values-communicating-customer-database-breach
- 17. Brands that ignoresocial media...will die. It's that simple." Agree OR Disagree? ……………………..Why?
- 18. Aspire to workin Social Media • Building up your own tribe • Start your own blog & post 2-3 times a week • Post original content & relevant developments • Well-researched eBook or white paper relevant to industries • Evangelize your content • Find a small company that like to get involved with social media and start experimenting.
- 19. Think About Innovation canhappen ANYWHERE. According to Cisco, by 2015 there will be more than 15 billion connected devices in the world. Even if this number is an overestimation, it is virtually certain that tomorrow there will be many more connected devices than there are today. Intel projects that this trend will continue until over 4 billion people have access to the Internet somewhere around 2020. Reference: www.sprinklr.com
- 20. Thank you... You canconnect to me through Email : wadyz77@gmail.com gowdaveena12@gmail.com Twitter: @wadyz77 Facebook: wadyz77 20
Editor's Notes
- #17Â Established in 1999 was initially named as ShoeSite.com.Zappos.com, an e-commerce retailer successfully built a strong online brand.Belief in - You get repeat customers only through superior customer service.4 weeks intensive customer service training was given for every new employee.Cost effective online marketing such as SEM and affiliates does attract consumers.
- #18Â I believe that the businesses that create emotional bonds between them and their consumers will succeed going forward.A company with a Twitter account that it never uses is not going to do any better than a company without social media that is still able to connect satisfactorily with its customers. Social media is a means to an end, not an end unto itself.