This document discusses the importance of social media. It defines social media as human-to-human connections through influence, advocacy and referrals. It outlines the evolution and various tools of social media, including statistics on global social media users. It then provides more details on prominent social platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Quora. It discusses how brands can humanize themselves on social media and strategies for individuals to get involved, such as starting their own blog.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
We come across them everyday in our lives. Lets explore the history, valuation and utility of these smart Social Media icons on our website.
Do send in your feedback to priya@infobase.in
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Social Media Gurukul provides and overview on the importance of social media. This presentation on social media is backed by social media statistics, facts and figure.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
This presentations intended audience is a user group setting. The focus is to discuss social software and it's role in business. The key products discussed are Twitter, Facebook and LinkedIn. The premise is that if free, consumer-based products are not embraced within an organization, an enterprise-grade system will not be considered. The goal is to encourage companies to embrace these technologies and use them to grow their business.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
A project on social media marketing by IInd year students of Shaheed Sukhdev College of Business Studies, explaining it by citing examples from Indian context.
we've tried to put it as simply as possible.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
We come across them everyday in our lives. Lets explore the history, valuation and utility of these smart Social Media icons on our website.
Do send in your feedback to priya@infobase.in
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Social Media Gurukul provides and overview on the importance of social media. This presentation on social media is backed by social media statistics, facts and figure.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
This presentations intended audience is a user group setting. The focus is to discuss social software and it's role in business. The key products discussed are Twitter, Facebook and LinkedIn. The premise is that if free, consumer-based products are not embraced within an organization, an enterprise-grade system will not be considered. The goal is to encourage companies to embrace these technologies and use them to grow their business.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
A project on social media marketing by IInd year students of Shaheed Sukhdev College of Business Studies, explaining it by citing examples from Indian context.
we've tried to put it as simply as possible.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Presentation detailing the basics of what social media is, what the basic fundamentals are to understanding how to use it effectively. & a brief introduction into what Social CRM is, and how your business should start implementing it.
How publishers can be more effective on Social Media. From listening and uncovering key influencers to creating valuable content......Scheduling your content too.
Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers.
http://spancept.com/
consult@spancept.com
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
1. Social Media
&
its Importance
Presented By: Veena Gowda
1
2. What is Social Media?
People like doing business with HUMAN Beings.
Not paid media; not earned media; not owned media, but non-media.
It is the power of peer-to-peer; human-to-human connections.
Influence.
Advocacy.
Referrals.
Credible customer-centric endorsements.
Yes, even word-of-mouth.
4. Various Tools
It's easy to get lost in social media.
Reference: https://www.elegantthemes.com/blog/resources/beautiful-free-social-media-icons
5. Social Networkers Worldwide
Global (No. of Users In Million) in 2011
1000
900
800
700
600
500
Global (No. of Users In
400
Million)
300
200
100
0
Facebook Youtube Twitter Google Linkedin
Plus
Reference: www.watconsult.com
6. Social Networkers in India
India (No. of Users In Million) in 2011
50
45
40
35
30
25
20 India (No. of
15 Users In Million)
10
5
0
Facebook Twitter Linkedin Youtube Google
Plus
Reference: www.watconsult.com
7. Facebook
• Platform to connect with Friends, Family, etc
• Best used for sharing photos
• Mediums for Social Engagement:
– Groups for private discussions, social cause, club members
– Pages for showcasing stories, fan base, public engagement
– Adverts for your target audience
– Events to invite your connections or public
– Apps to play games, learn or showcase your product/service
8. Twitter
• Twitter was originally designed as a broadcast medium
• Fast growing micro-blogging platform
• Challenging to say what you're doing in 140 characters or less
• A communication network to help each other out goes far beyond
the original idea
• Importance of Twitter during real-time events - China's Sichuan Province
Earthquake
• First choice for journalists and the media
9. Linkedin
• A Very Professional Network
• Six Degrees of Separation Theory
• Enhance & Engage your Business prospects with
– Content
– Groups
– Company Page
– Adverts
– Events
– Present with Slideshare
– Recommendations & References
10. Pinterest
• A Virtual Pinboard having user-friendly interface
• Brief History – Started in Dec 2009 with 19 employees
• Organize & Display – Information Gathering Tool
• Interesting concept of connecting with strangers sharing your tastes
• Jan 2012 : ComScore reported Pinterest had 11.7 million unique
users, making it the fastest site in history to break through the 10 million
unique visitor mark.
• Brands - The Wall Street Journal , UNICEF, Sony Electronics, Mashable
11. YouTube
• Popularized the concept of sharing videos online
• Shot into limelight when Google acquired it in Oct 2006 for $1.65B (in
stock)
• Typical stat for a day -Over 100 million video streams are watched
• Success Factor - Eliminated the need for downloads and local media
players
• United Breaks Guitars
12. Quora
• Ever growing collection of questions & answers which anyone can update
• Founded in June 2009
• People come to give real answers and share their experiences
• You can create boards for topics.
• Ask specific individuals to answer your question
• Create a blog from the answers received for your question
13. Blogging
• An interesting, opinionated journal
• Mediums available – Blogger, WordPress, Tumblr
• Customize the blogs for your readers
• Offers the author-reader dialog within/without a website
• Able to earn money simply from blogging/adverts on your blog page
• Keep producing great quality FREE unique content, if they like what you
write, you have a follower.
14. Brand & Social Media
"Humanizing the brand" shouldn't be code for "it's ok to be frivolous."
Humanizing the brand means:
• Cheering successes
• Acknowledging others
• Responding individually
• Admitting when your wrong.
Too often brands make the MISTAKE of focusing on getting a large number
of FOLLOWERS when they should be trying to develop a COMMUNITY that
interacts with them, no matter the size.
15. How to Humanize the Brand?
• People like receiving information through their FAVORITE CHANNELS
• Look for a variety of platforms and media to present what you have
• Treat your followers the way they expect to be treated by your brand...and
then exceed that
• Mixing unique and duplicate content is the best way to move forward with
a company social media strategy
• Try different approaches and tactics
16. Zappos - Cyber attack
“Social” or “Real-Time”?
Reference: http://socialmediatoday.com/shelholtz/431570/zappos-sticks-its-values-communicating-customer-database-breach
17. Brands that ignore social media...will die.
It's that simple."
Agree OR Disagree? ……………………..Why?
18. Aspire to work in Social Media
• Building up your own tribe
• Start your own blog & post 2-3 times a week
• Post original content & relevant developments
• Well-researched eBook or white paper relevant to industries
• Evangelize your content
• Find a small company that like to get involved with social media and start
experimenting.
19. Think About
Innovation can happen ANYWHERE.
According to Cisco, by 2015 there will be more than 15 billion connected
devices in the world.
Even if this number is an overestimation, it is virtually certain that tomorrow
there will be many more connected devices than there are today.
Intel projects that this trend will continue until over 4 billion people have
access to the Internet somewhere around 2020.
Reference: www.sprinklr.com
20. Thank you...
You can connect to me through
Email : wadyz77@gmail.com
gowdaveena12@gmail.com
Twitter: @wadyz77
Facebook: wadyz77
20
Editor's Notes
Established in 1999 was initially named as ShoeSite.com.Zappos.com, an e-commerce retailer successfully built a strong online brand.Belief in - You get repeat customers only through superior customer service.4 weeks intensive customer service training was given for every new employee.Cost effective online marketing such as SEM and affiliates does attract consumers.
I believe that the businesses that create emotional bonds between them and their consumers will succeed going forward.A company with a Twitter account that it never uses is not going to do any better than a company without social media that is still able to connect satisfactorily with its customers. Social media is a means to an end, not an end unto itself.