Social Software


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  • Clay Shirky in a Ted talk explained that throughout history every rapid growth in mass media was either good at communicating 1 to many (groups) (printing press, radio, tv) or good at 1 to 1(conversations)(telephone).
    The internet is the first medium that has native support for groups and conversations at the same time.
    Ted Talks is how social media can make history.

  • Refer to ‘the cost of free’ virtual revolution.

  • A key tool
    Improve your web presence through quick & easy updating
    Quickly develop a website for a new project
    Invite other people to provide content
    Empower staff, volunteers and others to publish to the web
    Receive comments from your audience
    Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.
  • Different cultures of each.
    -Talk about how wordpress can be installed or hosted. Big corporates
    -Blogger owned by google.
    -Tumblr lot of traction. Mixture of short and longer posts.

    Show Wordpress site made for the resources.
  • Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (Video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.

    Video blog (, the perfect marriage of medium and message hits home. Whereas a music video or venue gig can look and sound strange viewed on a computer screen, the Black Cab Sessions' single audio track and intimate performances translate well. Without make-up, lights, amplification, post-production, packaging or a large audience, and with their evident joy at the challenge, the varied artists rise to the occasion.
    Benjamin Zephaniah's performance of his poem 'Rong Radio Station', about the delusional Western worldview, is perfectly limned by the semi-detached Georgian houses of Shepherd's Bush. Zephaniah's video went viral, watched by 200,000 people and provoking a stormy discussion about racial politics in American webspace. Intimate, provocative and sprawling, just like your average black cab conversation.

  • -Launched end 2008
    -Part of the Manchester Literature Festival’s Freeplay programme, which straddles the intersection of literature and technology.
    -Supported by grant from Arts council.
    Good example of how to utilise social media in creative process. Has other social elements on page, twitter and facebook.

  • Show manchesterprocession site.

  • Show Lets Go Global site.

  • Only useful with a good network.

    Need to be able to zone things out.

    Can be seen as ms-dos. Can do things quickly with it but gets more interesting when you layer things on top.

    Good example of a platform.

  • Social Software

    1. 1. Social Software Social media and Web 2.0 Lets Go Global for Arts+Media and the DART project
    2. 2. What is Social Software? “Social software encompasses a range of software systems that allow users to interact and share data... Many of these applications share characteristics like open APIs, service-oriented design and the ability to upload data and media...
    3. 3. What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Media... uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
    4. 4. What is Web 2.0? The term "Web 2.0" (2004–present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web.
    5. 5. Social media, Web 2.0 and Social Software allow you to.... ✤ Communicate, collaborate and build community online. ✤ Syndicate, share, mash up (reuse and remix). ✤ Invites interaction and discussion rather than passive consumption.
    6. 6. Bubbles not Cathedrals ✤ These different social media platforms are not cathedrals, they are more like bubbles in a lava lamp pushing against one another and changing and morphing.
    7. 7. Common features ✤ Sharing content between sites ✤ Comments ✤ Embedding ✤ Ad-supported ✤ Feeds (RSS, atom) ✤ Subscription ✤ Tags ✤ Feedback
    8. 8. Attribution-Non-Commercial 2.0 Generic
    9. 9.
    10. 10. We are going to look at change! add other platforms? -add photos Write something about how we shall flag key concepts as we go ✤ Blogs ✤ Social Networks ✤ Video Distribution ✤ Micro Blogs
    11. 11. What is a Blog? A blog... is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
    12. 12. Blog providers ✤ Wordpress ✤ Blogger ✤ Tumblr
    13. 13. Types of blog finish ✤ Art blog - ✤ Photoblog - ✤ Video blog (vlogging) - ✤ Literature and commentary -
    14. 14. Blog Case study photo of website ✤ Rainy city stories - ✤ A writers’ map of Manchester ✤ interactive literary cityscape
    15. 15. What is a Social Network? A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. Social networking sites allow users share ideas, activities, events, and interests within their individual networks.
    16. 16. Different Social Networks
    17. 17. Specialist Social Networks ✤ - for sharing music listening habits ✤ - for business ✤ Flixster - for movies ✤ Bespoke social networks - Create your own network ✤ ✤
    18. 18. Manchester Procession ✤ Collaborative project to showcase Procession by Jeremy Deller, one of the 2009 Manchester International Festival commissions. ✤ Provide a new and innovative way of exploring archive material of past parades and processions within Greater Manchester. ✤ Used to build a bespoke social network about the Procession project.
    19. 19. Facebook is a giant! ✤ Facebook is the most heavily used web brand, accounting for 13 percent of all UK Internet time – or one in every eight minutes! ✤ April 2009
    20. 20. Facebook page types Fan pages Groups ✤ No member limit ✤ 5000 member limit ✤ Personal account of admins not shown ✤ Activity tied to personal accounts ✤ Messages appear in members update ✤ Messages appear in members inbox section inbox ✤ Not indexed by search engines ✤ Indexed by search engines ✤ Groups can not host applications ✤ Pages can host applications ✤ Need to log in to view ✤ Can be seen without logging in
    21. 21. Facebook page types Fan pages VS Groups bottom line ✤ Groups are great for organising on a personal level and for smaller scale interaction around a cause. ✤ Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.
    22. 22. Online video Breakdown of different Video hosting sites: Live streaming sites: cultures of each • • • • • •
    23. 23. Online video Youtube Orchestra
    24. 24. Online video What’s the difference between hosted video and a podcast / vodcast?
    25. 25. RSS feeds and aggregators ✤ Feed readers, RSS and iTunes
    26. 26. Twitter Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets.
    27. 27. Twitter Searching - Hash tags Location aware Clients - Tweetie, Tweetdeck Tools - Friend or follow, Twitter Times, link shorteners (, photos (twitpic) x10000 For more see
    28. 28. Twitter A tweet is like the smallest possible unit of online interaction... other services have built larger structures using those atoms.
    29. 29. Social Media exercise ✤ 3 Teams ✤ A National Campaigning body planning a new campaign ✤ A newly formed Community arts group ✤ A Gallery planning a new exhibition with participation project
    30. 30. Social Media exercise Take a couple of minutes to decide who your organisations are. Choose from the cards to address your scenario’s. 10 point budget. Add your own ideas on blank cards. -- Present your strategy to other groups chronologically. What are the challenges you face? How do you deal with any crisis or opportunities that come up?