The document discusses 10 digital trends: 1) Computers becoming mobile, 2) Social and mobile leading to location-based services, 3) Marketing through influencers, 4) User ratings, 5) User-generated curation, 6) Marketing becoming more about listening, 7) E-presence, 8) Shifting from publishing to presence, 9) Video, and 10) Intranets becoming more social. Each trend is briefly described and implications are discussed. The document aims to provide an overview of emerging digital trends according to the author.

1. 10 Digitale trends
Andreas J0hannsen • Klean • 31. oktober 2012
IntraTeam erfagruppe

2. Hej, Jeg hedder Andreas Johannsen
Partner og konsulent i Klean:
Digitale entreprenører, 2009-
Selvstændig konsulent, CEO og
partner i Wemind og Socialsquare,
2007-2009
Medstifter af Synkron (Content
Management Software-firma),
1997-2007
Frivillig brandmand i
Beredskabsstyrelsen
Mail: andreas@klean.dk
Tlf +45 26 20 32 21

4. Klean er digitale entreprenører
http://www.flickr.com/photos/jamesclay/2759011583/

6. Problemet med
“digitale trends”

7. http://www.flickr.com/photos/cindy47452/

10. Gartner's 2012 Hype Cycle for Emerging Technologies
http://www.gartner.com/it/page.jsp?id=2124315

11. Ikke desto
mindre...

12. Trends
1. Computeren bliver mobil
2. Social + Mobil = Lokation
3. Markedsføring gennem indflydelse
4. Bruger-ratings
5. Bruger-genereret kuratering
6. Marketing bliver lytning
7. E-presence
8. Fra udgivelse til tilstedeværelse
9. Video
10.Intranettet bliver socialt

13. Computeren
bliver mobil

14. stats fra meeker

16. • Mobile users are 15 times more
likely to click on an ad than
desktop users.
• Fans coming from mobile
comment 22% more than
desktop users.
• Mobile users "like" posts 63%
more than non-mobile users.
• The average click-through rate
for a mobile ad, which simply
means someone clicked on the
ad, is 1.32%.
Kilde: c|net

21. Implikationer?

22. Social + mobil =
lokation

30. Implikationer?

31. Markedsføring
gennem indflydelse

34. Process
Perk: 412 Early Screening Kits and 16 Early Screenings
(in 8 cities)
1. Targeting 2. Invitation 3. Engagement 4. Measurement
Target influential We invite target Screening Kit and/or We measure the
Moms, Dads, and influencers to opt-in Screening event for conversation on
animated film lovers to the campaign target group Twitter and social
networks

35. Invitation
Target influencers were invited to participate in the
Tangled Perk.
Invitation Landing Page

36. Receiving the Invite
Influencers became excited and started spreading the
word upon receipt of the invitation from Klout

37. The “Get Tangled” Kit
The kits raised awareness to influencers and they then
spread the word to their large audiences.

38. Watching the Movie
Influencers shared their opinions of the movie. These are
endorsements by individuals with large audiences.

39. True Reach
True Reach represents how many people were reached by
influencers endorsements and related tweets
412
Influencers
1,305,000 True Reach

40. Impressions
The campaign drove millions of impressions to influencers
— Klout tog $25,000 for kampagnen
— De nåede de 8 mio visninger for $0.003 pr visning
— De nåede de 40 mio visninger for $0.003 pr visning
8.02 Million 39.8 Million
True Impressions Total Impressions (Follower Count)

41. Implikationer?

42. Bruger-ratings

49. Implikationer?

50. Bruger-genereret
kuratering

51. Pinterest

52. Hvad er Pinterest

53. Hvad er Pinterest
» Pin + Interest
» Billeddeling og -samling
» Opdagelsesperspektiv
» Høj æstetisk oplevelse
» Verdens hurtigst voksende
sociale netværk
» 23 mio brugere august 2012
» Vurderet til $1,5 mia

55. Min pinterest om ny
bolig

62. http://www.fastcodesign.com/1670750/infographic-the-astounding-power-of-pinterest

63. http://www.fastcodesign.com/1670750/infographic-the-astounding-power-of-pinterest

64. Implikationer?

65. Marketing bliver
lytning

66. 14

75. Implikationer?

76. E-presence

77. Virksomhed

80. Social media guy
vs
Web guy

81. Implikationer?

82. Fra udgivelse til
tilstedeværelse

84. Hvornår er sitet
færdigt?

85. Hvornår slutter
kampagnen?

86. Hvornår slutter
relationen?

87. 83

88. Daily Standup
Product Backlog Sprint Backlog Product Increment
Sprint
2-4 weeks
Sprint Review
Retrospect
Sprint Planning

90. Implikationer?

91. Video

95. YouTube stats
» Over 800 million unique users visit YouTube
each month
» Over 4 billion hours of video are watched
each month on YouTube
» 72 hours of video are uploaded to YouTube
every minute (4320 hours/hour)
» In 2011, YouTube had more than 1 trillion views
or around 140 views for every person on Earth
» More than 20% of global YouTube views
come from mobile devices
http://www.youtube.com/t/press_statistics

98. Implikationer?

99. Intranettet bliver
socialt

103. 98

106. 101

109. Implikationer?

110. Thanks :-)

111. Kontakt
• Andreas Johannsen, Klean
• www.klean.dk
• twitter.com/andjohan
• andreas@klean.dk
• +45 2620 3221