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CMPRSA THE WORKSHOP Leah Jones Senior Analyst, Edelman Digital Research & Digital Culture
COMBINE TOOLS TO BUILD PRESENCE AND RELATIONSHIPS
BIGGBY COFFEE: TWITTER, FLICKR, BLOG, GOOGLE MAPS
ENJOY ILLINOIS: TWITTER, FLICKR, BLOGGER EVENTS
THE BITS & PIECES
BLOGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
MICROBLOGGING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
SOCIAL NETWORKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
VIDEO SHARING ,[object Object],[object Object],[object Object]
 
 
 
PHOTO SHARING ,[object Object],[object Object],[object Object]
 
LISTEN, THEN ENGAGE
Establishing an online presence Engaging online influencers Enriching content Embracing community CRAWL WALK RUN FLY Evolution of an Online Engagement Program Online Monitoring

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