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Entrepreneurship Opportunities
In Food Processing &
Current Trends
14th October 2020
At
Parul University
By
Ronak Thakkar
APMC
Play video
Grow…. Nourish…. Sustain….
Food Processing Technology :
Targeting Science & Technology to fight Hunger!
Upcycling – transforming "waste" into a new ingredient – can show
consumers that manufacturers are
dedicated to creating a sustainable, secure food supply.
ENTREPRENEUR is One who detects & evaluates a new situation in his
environment & directs the making of such adjustments in the
economic systems as he deems necessary. He conceives of an
industrial enterprise for the purpose, displays considerable initiatives,
grit, & determination in bringing his project to fruition, & in the
process, performs one or more of the following :
• Perceives opportunities for profitable investment;
• Explores the prospects of starting such a mfg. enterprise;
• Obtains necessary industrial licenses;
• Arranges initial capital;
• Provides personal guarantees to the FIs;
• Promises to meet the shortfalls in the capital;
• Supplies technical know-how.
Increasing one’s worth in the global village
Assessing your worth
• Ability to fetch, understand and apply Knowledge .. Productivity
• Problem Solving skills
• Ability to work with teams
• Communications skills/comforts
• Work ethics, responsibility assumption, willing to go extra mile
Confusion regarding “disruptive innovation”, “breakthrough
products” and “high growth businesses”
“If I having 6hr. to Cut a tree sharping axe for 5hr”
Stage 1
Perceiving,
Identifying &
Evaluating an
Opportunity
Stage 2
Drawing up a
Business Plan
Stage 5
Consolidation and
Management
Stage 3
Marshalling
Resources
Stage 4
Creating the
Enterprise
How to Set-up New Enterprise
ENTREPRENEURIAL PROCESS
Stages Involved in Entrepreneurial Process
Is entrepreneurship for you ?
 Do you have a good measure of self confidence?, Tremendous self confidence
 Do u get a sense of pleasure out of conceiving an idea
 Are u persistent, willing to struggle through problems without getting discourage?
 Are u good at dealing with people?
 Are u willing for long hours of work---with joy
 Can u carry the burden & full responsibility of a business which is vital to your future?
Entrepreneurship for Encashment/Monetizing/Leverage
of your Skills/Expertise/Ability/Experience/Competencies
• Must be able to afford taking risks
• Requires
• Supportive family, great perseverance, strong self-belief,
emotional maturity, ability to spot an opportunity,
leadership, time management and people skills
https://www.youtube.com/watch?v=dMmwXWw-F8w
In Turmeric Era, let test your Entrepreneurship Qualities
CAMPUS ENTREPRENEURSHIP
 Seek out friends across disciplines
 Develop good work ethics, teamwork, network of friends and mentors
Play Video
Customer Vs Inside customer (Your colleagues)
learn entrepreneurship like a birbal….
 Concentrated mindset like Arjun, stable
mindset like Yudhisthir, strong/agrrasive
mind like bhim
 Always be Ready with Plan B
And .. When is the right time for you ?
It should not be too early .. And also not too late !!
Tomorrow will never come
Innovation can’t wait anymore
"Every problem is an opportunity, and the bigger the problem, the
bigger the opportunity, bigger the competition"
“If people are not laughing at your goals, your goals are too small”
"No one will pay you to solve a non-problem."
brainstorming
Opportunities, on the other hand, are ideas that have been through an
analytical wringer. Take an idea, punch it, pull it, ask the right
questions, and if it holds up - it's an opportunity: a chance to build a
viable venture
in late 60’s
• Resource-Based (ideas) Opportunities
• Linkage-related ideas (Local Industry Based):
• Export Based
• Market shift or growth related ideas
• Special product ideas
• Service sector ideas
• Government policies, priorities and plans
If NOT seem opportunity to execute Now, keep your idea into cold box. Ex. Probiotic culture for amul yogurt Learn to Develop Pipelines….
• BUSINESS OPPORTUNITY IDENTIFICATION & SELECTION : THE SEVEN STEP PROCESS
Step 1 : Preparation of Personal Profile
Step 2 : Development of Business Opportunity / Identification of need
Step 3 : Generation or Identification of Ideas
Step 4 : Investigation of Ideas
Step 5 : Evaluation in Terms of Decision Making / Framework and Short listing of Ideas
Step 6 : Pre-feasibility study
Step 7 : Final Opportunity Selection
After ascertaining opportunity, do a SWOT analysis
• Doing new things
• New technology, new products, new services
• Doing things better – Not just cosmetic Surgeries
• Quality, performance, looks, user interface
• Doing things at lower cost
In last Decade
• Cryogenic Spice Grinding
• Controlled/Modified Atmosphere Packaging
• Makhana
• Vegan Foods
Creative Approach To Business
1. Innovation in Design
Creative Approach To Business
2. Innovation in Process
Mac D
An Idea can change your life
But understand the Different between Opportunity and Idea
Nothing bitter than Bad Idea
Nitrogen Ice Cream
• Being ..
• at the right place,
• at the right time,
• with the right team,
• with the right idea,
• with the right business plan .. And
• then execute it right with right sensitivity
Develop Own Core Competency
 Sev usal (Mahakali)
 Vadapav (Tasty)
 Kachori (Pyarelal)
 Samrat (Ice ceam)
 Penda (Duliram)
 Santushti Shakes
(since 2008)
Quality and Taste with Consistency
(Mummy ke hath ka khana couldn't be consistent), i.e. Cardamom rates,
case of parle vs coca cola
Young Winning Start-Ups @ Vadodara in B2C
• http://hiyafoods.com/products.html
• https://vinayakfoodsgroup.com
• https://www.indiamart.com/padmavati-formulations/
•
CAMPUS ENTREPRENEURSHIP - Winning Teams
 Capacity
 Capability
Strategy
Collaborations
to sustain
What….If…..
But Why?
cut throat competition
THINKING DIFFERENTLY,
COMPETING POWERFULLY
 N. Murthy’s Feedback system
Can be
win-win
situation?
Laphet – Tea Salad
Wasabi
Yerba mate
Incubation Centers
Kuberji
• Banks
• Venture Capitalist
o Seed Financing (idea)
o R & D (product development)
o Start- up capital
o First stage of full scale production
• IPO
….
PREPARING A BUSINESS PLAN :
THE KEY COMPONENTS
Basic Parameters
Market Feasibility
Technical Feasibility
Financial Viability
Implementation Schedule
BENEFITS OF PREPARING A
BUSINESS PLAN
Provides Focus and Directions to Your Business
Indicates How to Remain Competitive
Plan Ensures Your Growth
It Pays to Remember
Margin for Working Capital : Make Adequate Provision
Project Cost : An Estimate of Funding Requirements
Financial Viability : The Crucial Part of Project Evaluation
Means of Finance : Meeting the Funding Requirements of the Project
Profitability : Reflecting the Payback Capacity of the Project
Break-Even Point : The Cutoff Period for Profit & Loss
Cash Flow : The Financial Plan
Internal Rate of Return : A Measurement of Gains Versus the Resources Employed
Economic Viability : A Commitment to the Society
Government Formalities and Procedures
in Nutshell;
• Learned to sense opportunities/ open your eyes wide and try to spot the
obvious gaps
• By all means be inventive, imaginative and original in your thinking
• But stay market and consumer-orientated rather than product-obsessed
References
ohttps://www.slideshare.net/Ronak_Thakkar
ohttp://vibrantgujarat.com/writereaddata/images/pdf/project-
profiles/Freeze-Dried-Fruit-Processing-Unit.pdf
ohttps://www.niir.org/contact/entrepreneur.phtml
o http://agriexchange.apeda.gov.in/
ohttps://store.mintel.com/industries/food-and-foodservice
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Entrepreneurship opportunities in food processing & current trends

  • 1. Invest Rs.10 lacs today at age of 20 double at every 3 years will become 100Cr. After 30 Years at age of 50 20 1000000 23 2000000 26 4000000 29 8000000 32 16000000 35 32000000 38 64000000 41 128000000 44 256000000 47 512000000 50 1024000000 20 1000000 21 1250000 22 1562500 23 1953125
  • 2. Entrepreneurship Opportunities In Food Processing & Current Trends 14th October 2020 At Parul University By Ronak Thakkar
  • 4. Grow…. Nourish…. Sustain…. Food Processing Technology : Targeting Science & Technology to fight Hunger!
  • 5. Upcycling – transforming "waste" into a new ingredient – can show consumers that manufacturers are dedicated to creating a sustainable, secure food supply.
  • 6. ENTREPRENEUR is One who detects & evaluates a new situation in his environment & directs the making of such adjustments in the economic systems as he deems necessary. He conceives of an industrial enterprise for the purpose, displays considerable initiatives, grit, & determination in bringing his project to fruition, & in the process, performs one or more of the following : • Perceives opportunities for profitable investment; • Explores the prospects of starting such a mfg. enterprise; • Obtains necessary industrial licenses; • Arranges initial capital; • Provides personal guarantees to the FIs; • Promises to meet the shortfalls in the capital; • Supplies technical know-how.
  • 7. Increasing one’s worth in the global village Assessing your worth • Ability to fetch, understand and apply Knowledge .. Productivity • Problem Solving skills • Ability to work with teams • Communications skills/comforts • Work ethics, responsibility assumption, willing to go extra mile Confusion regarding “disruptive innovation”, “breakthrough products” and “high growth businesses” “If I having 6hr. to Cut a tree sharping axe for 5hr”
  • 8. Stage 1 Perceiving, Identifying & Evaluating an Opportunity Stage 2 Drawing up a Business Plan Stage 5 Consolidation and Management Stage 3 Marshalling Resources Stage 4 Creating the Enterprise How to Set-up New Enterprise ENTREPRENEURIAL PROCESS Stages Involved in Entrepreneurial Process
  • 9. Is entrepreneurship for you ?  Do you have a good measure of self confidence?, Tremendous self confidence  Do u get a sense of pleasure out of conceiving an idea  Are u persistent, willing to struggle through problems without getting discourage?  Are u good at dealing with people?  Are u willing for long hours of work---with joy  Can u carry the burden & full responsibility of a business which is vital to your future? Entrepreneurship for Encashment/Monetizing/Leverage of your Skills/Expertise/Ability/Experience/Competencies • Must be able to afford taking risks • Requires • Supportive family, great perseverance, strong self-belief, emotional maturity, ability to spot an opportunity, leadership, time management and people skills https://www.youtube.com/watch?v=dMmwXWw-F8w
  • 10. In Turmeric Era, let test your Entrepreneurship Qualities
  • 11. CAMPUS ENTREPRENEURSHIP  Seek out friends across disciplines  Develop good work ethics, teamwork, network of friends and mentors Play Video
  • 12. Customer Vs Inside customer (Your colleagues) learn entrepreneurship like a birbal….  Concentrated mindset like Arjun, stable mindset like Yudhisthir, strong/agrrasive mind like bhim  Always be Ready with Plan B
  • 13. And .. When is the right time for you ? It should not be too early .. And also not too late !! Tomorrow will never come Innovation can’t wait anymore
  • 14. "Every problem is an opportunity, and the bigger the problem, the bigger the opportunity, bigger the competition" “If people are not laughing at your goals, your goals are too small” "No one will pay you to solve a non-problem." brainstorming Opportunities, on the other hand, are ideas that have been through an analytical wringer. Take an idea, punch it, pull it, ask the right questions, and if it holds up - it's an opportunity: a chance to build a viable venture in late 60’s
  • 15. • Resource-Based (ideas) Opportunities • Linkage-related ideas (Local Industry Based): • Export Based • Market shift or growth related ideas • Special product ideas • Service sector ideas • Government policies, priorities and plans If NOT seem opportunity to execute Now, keep your idea into cold box. Ex. Probiotic culture for amul yogurt Learn to Develop Pipelines…. • BUSINESS OPPORTUNITY IDENTIFICATION & SELECTION : THE SEVEN STEP PROCESS Step 1 : Preparation of Personal Profile Step 2 : Development of Business Opportunity / Identification of need Step 3 : Generation or Identification of Ideas Step 4 : Investigation of Ideas Step 5 : Evaluation in Terms of Decision Making / Framework and Short listing of Ideas Step 6 : Pre-feasibility study Step 7 : Final Opportunity Selection
  • 16. After ascertaining opportunity, do a SWOT analysis • Doing new things • New technology, new products, new services • Doing things better – Not just cosmetic Surgeries • Quality, performance, looks, user interface • Doing things at lower cost
  • 17. In last Decade • Cryogenic Spice Grinding • Controlled/Modified Atmosphere Packaging • Makhana • Vegan Foods
  • 18. Creative Approach To Business 1. Innovation in Design
  • 19. Creative Approach To Business 2. Innovation in Process Mac D An Idea can change your life But understand the Different between Opportunity and Idea Nothing bitter than Bad Idea Nitrogen Ice Cream
  • 20. • Being .. • at the right place, • at the right time, • with the right team, • with the right idea, • with the right business plan .. And • then execute it right with right sensitivity
  • 21. Develop Own Core Competency  Sev usal (Mahakali)  Vadapav (Tasty)  Kachori (Pyarelal)  Samrat (Ice ceam)  Penda (Duliram)  Santushti Shakes (since 2008) Quality and Taste with Consistency (Mummy ke hath ka khana couldn't be consistent), i.e. Cardamom rates, case of parle vs coca cola
  • 22. Young Winning Start-Ups @ Vadodara in B2C • http://hiyafoods.com/products.html • https://vinayakfoodsgroup.com • https://www.indiamart.com/padmavati-formulations/ •
  • 23. CAMPUS ENTREPRENEURSHIP - Winning Teams  Capacity  Capability
  • 24. Strategy Collaborations to sustain What….If….. But Why? cut throat competition THINKING DIFFERENTLY, COMPETING POWERFULLY  N. Murthy’s Feedback system Can be win-win situation?
  • 25. Laphet – Tea Salad Wasabi Yerba mate
  • 27. Kuberji • Banks • Venture Capitalist o Seed Financing (idea) o R & D (product development) o Start- up capital o First stage of full scale production • IPO ….
  • 28. PREPARING A BUSINESS PLAN : THE KEY COMPONENTS Basic Parameters Market Feasibility Technical Feasibility Financial Viability Implementation Schedule BENEFITS OF PREPARING A BUSINESS PLAN Provides Focus and Directions to Your Business Indicates How to Remain Competitive Plan Ensures Your Growth It Pays to Remember
  • 29. Margin for Working Capital : Make Adequate Provision Project Cost : An Estimate of Funding Requirements Financial Viability : The Crucial Part of Project Evaluation Means of Finance : Meeting the Funding Requirements of the Project Profitability : Reflecting the Payback Capacity of the Project Break-Even Point : The Cutoff Period for Profit & Loss Cash Flow : The Financial Plan Internal Rate of Return : A Measurement of Gains Versus the Resources Employed Economic Viability : A Commitment to the Society Government Formalities and Procedures
  • 30. in Nutshell; • Learned to sense opportunities/ open your eyes wide and try to spot the obvious gaps • By all means be inventive, imaginative and original in your thinking • But stay market and consumer-orientated rather than product-obsessed