KS Narayanan - CEO Pan India Foodsolutions, shares insights on the food and beverage industry, the market size, the various formats - QSR, CDR, FDR, etc - potential opportunities, competition and market strategy at the #TiEFoodCamp. #TiEMumbai #TFN
Market Research Report: Restaurant Market In India 2010Netscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Restaurants and traditional food joints has been an age old concept with the dominance of a large number of unorganized players operating as street vendors, roadside eateries and stand-alone restaurants. However, with growing urbanization and changing lifestyles, the organized players have occupied a firm foot hold in this market which is worth INR 580 bn and shows huge potential for
growth in future. The increasing trend of eating out coupled with the increasing share of young population has driven the market.
The report begins with the market overview section providing the size of the restaurant or the food service market in India with a brief description of the various segments that exist in the market and the penetration of the organized players in the various segments.
An analysis of the drivers explain the factors for growth of the industry including growing disposable income, favourable demographics, changing lifestyles and preferences, increasing proportion of take away food and increasing number of working women. The key challenges identified encompass cumbersome licensing, food price fluctuations, high cost of real estate and lack of skilled manpower. Key trends have also been analyzed including foreign players foraying into the Indian market, brand expansion into smaller cities, Indian brands exploring the foreign market, growth in food franchising and emergence of theme-based cafes and restaurants.
The competition section provides an overview of the competitive landscape in the industry illustrating the share of organized and unorganized players and the entry route for the foreign players into the Indian market. It also includes brief profiles of major domestic companies in each segment of the organized restaurant market.
A foodservice market of
the magnitude of India,
growing at a scorching
25-30 per cent year non-
year, has barely
10-15 QSR brands. The
opportunity is huge and
so are the challenges.
Complete Market Analysis of fast food industry in Pakistan. Find the details, Driving force, Future growth and what tools are most useful in food business.
Kentucky Fried Chicken & The Global Fast FoodAwais Ahmad
Kentucky Fried Chicken and the Global Fast Food Industry is a case at number 10 of Strategic Management Book by Arthur A. Thompson, Jr. and A.J Strickland III. This case presentation provides very useful information about KFC and Global Fast Food Industry\'s Facts and Figures.
Market Research Report: Restaurant Market In India 2010Netscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Restaurants and traditional food joints has been an age old concept with the dominance of a large number of unorganized players operating as street vendors, roadside eateries and stand-alone restaurants. However, with growing urbanization and changing lifestyles, the organized players have occupied a firm foot hold in this market which is worth INR 580 bn and shows huge potential for
growth in future. The increasing trend of eating out coupled with the increasing share of young population has driven the market.
The report begins with the market overview section providing the size of the restaurant or the food service market in India with a brief description of the various segments that exist in the market and the penetration of the organized players in the various segments.
An analysis of the drivers explain the factors for growth of the industry including growing disposable income, favourable demographics, changing lifestyles and preferences, increasing proportion of take away food and increasing number of working women. The key challenges identified encompass cumbersome licensing, food price fluctuations, high cost of real estate and lack of skilled manpower. Key trends have also been analyzed including foreign players foraying into the Indian market, brand expansion into smaller cities, Indian brands exploring the foreign market, growth in food franchising and emergence of theme-based cafes and restaurants.
The competition section provides an overview of the competitive landscape in the industry illustrating the share of organized and unorganized players and the entry route for the foreign players into the Indian market. It also includes brief profiles of major domestic companies in each segment of the organized restaurant market.
A foodservice market of
the magnitude of India,
growing at a scorching
25-30 per cent year non-
year, has barely
10-15 QSR brands. The
opportunity is huge and
so are the challenges.
Complete Market Analysis of fast food industry in Pakistan. Find the details, Driving force, Future growth and what tools are most useful in food business.
Kentucky Fried Chicken & The Global Fast FoodAwais Ahmad
Kentucky Fried Chicken and the Global Fast Food Industry is a case at number 10 of Strategic Management Book by Arthur A. Thompson, Jr. and A.J Strickland III. This case presentation provides very useful information about KFC and Global Fast Food Industry\'s Facts and Figures.
Comparative analysis on mac d and dominosAnuj Chauhan
comparative analysis between Domino's and Mac-D according to their taste, and preferences & different variants those effects the teenagers and today's generation.
The following terms are covered in the Sample reading material.
Indian Food Retail Scenario
Fast Food Chains in India
Challenges faced
Top food joints and restaurants in India
Get more details on the below link.
http://www.vskills.in/certification/Hospitality/Certified-Restaurant-Manager
Comparative analysis on mac d and dominosAnuj Chauhan
comparative analysis between Domino's and Mac-D according to their taste, and preferences & different variants those effects the teenagers and today's generation.
The following terms are covered in the Sample reading material.
Indian Food Retail Scenario
Fast Food Chains in India
Challenges faced
Top food joints and restaurants in India
Get more details on the below link.
http://www.vskills.in/certification/Hospitality/Certified-Restaurant-Manager
Introduction: Food Industry (INDIA)
Indian food industry accounts for 32% of countries total food market.
It ranked 5th in term of production, consumption and export.
It contributes about 14% to manufacturing GDP, 13% to India's export and 6% to total industrial investment.
Gynecological signs and symptoms that may require medical attention. Gynecology is a branch of medicine that specializes in the treatment of women - specifically, the treatment of diseases and problems.
MindShift Metrics, the Research arm of MindShift Interactive, interviewed and analyzed audiences to gain Insights into the Digital Habits of a Fine Dining Customer. This report would be beneficial for anyone in the Hospitality industry hoping to understand their customers and gain a better positioning in the market.
A majority of Restaurants are using digital to communicate and engage with their customers, but how many are actually reaping the benefits of digital to the fullest? How many are able to gain insights into customer wants and emotions?
We take you on a journey of the digital customer and their experience within Fine Dining to enable you to gain insights onto them and build up your establishment to cater to the ever-growing competition and the need for digital integration within your business.
This Report has now been made available for free after a "For Sale" Partnership with Social Samosa for 12 months.
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
#MENT: Online & Mobile Trends - India & Worldwide by Gurmit Singh, MD Yahoo I...tiemumbai
Gurmit Singh, MD - Yahoo India shares his views about the Online & Mobile Trends in India and around the World. Also a part of the presentation shows the transformation & evolution of Yahoo.
This session was part of MENT (Media & Entertainment Network by TiE Mumbai). MENT is an initiative, by TiE Mumbai, towards enabling and empowering entrepreneurs in the media & entertainment industry across Mumbai & Pune. It aims to provide a platform for entrepreneurs, founders and CXOs in the industry to interact with peers, solve common founder challenges and facilitate curated networking.
Elizabeth chapman talks about how to impress the investor in just 6 slides. m...tiemumbai
How do you make the perfect pitch to the investor? Elizabeth Chapman, Chapman Consulting shares with entrepreneurs the key 6 points that they must include in their pitch and most importantly - "What not to pitch"
Term sheets explained by viral rathod, everstone capital advisors at the work...tiemumbai
Viral Rathod, Everstone Capital Advirsors explains the various clauses in the term sheet, the exit strategies and other terms from both - an investor and entrepreneurs perspective. He highlights the key areas that an entrepreneur needs to focus on while entering into a investment deal and signing the term sheet.
Financial Intelligence for Entrepreneurs - TiE Mumbai (Part 2)tiemumbai
Understanding the basics of finance is one of the important things for entrepreneurs and professionals to run businesses effectively. The presentation covers the basics of balance sheets and profit & loss accounts. Helps understand assets, liabilities and other financial terms in a simple way.
financial intelligence for entrepreneurs - TiE Mumbai (Part 1)tiemumbai
Understanding the basics of finance is one of the important things for entrepreneurs and professionals to run businesses effectively. The presentation covers the basics of balance sheets and profit & loss accounts. Helps understand assets, liabilities and other financial terms in a simple way.
Digital Media Demystifyied by Anaggh Desai - Co-Founder 1+99 Experience Consu...tiemumbai
Anaggh Desai, shares his knowledge and insights about digital media, the facts and the basics about creating a brand on digital & social platforms. As he rightly says "The goal is not to achieve Social Media greatness, but to achieve greatness thru Social Media."
The Vada Pav Story by Venky Iyer - CEO & MD - Goli Vada Pav tiemumbai
Venkatesh Iyer, MD & CEO - Goli Vada Pav, shares his entrepreneurial journey, the challenges & obstacles, marketing strategies and success. He focuses on the key points that helped him build the brand and business - #inspiration #idea #intelligence #exploration & #action. Goli, today had 300+ outlets PAN India and still growing.
Understand the VC math and valuation from the investors perspective. What is fair deal and a super deal for the investee and the investor shares Madhukar Sinha, India Quotient
Venture capital equity funding explained - Paula Mariwala, Seed Fundtiemumbai
Know more about fund raising and the key parameters that an investors takes into consideration while investing his money and time into a business or entrepreneur as explained by Paula Mariwala - Partner Seed Fund
Media & Entertainment network by TiE (MENT)tiemumbai
This deck presents an overview about the Media & Entertainment Network by TiE Mumbai. This is a special interest group for founders and CXOs running M&E companies in Mumbai and Pune.
The group comprises of founders and entrepreneurs from the following categories of businesses:
content producers
distributors
agencies
spaces
talent management
tech products
advisory/capital
The group exists with the following purposes
solve common challenges
enable entrepreneurs
facilitate curated networking
This deck gives an overview on TIE Mumbai .
It starts with sharing about TiE's global network and then moves on to sharing more about the work that TiE Mumbai does at different stages of the entrepreneur.
It finally ends with a call to action for organisations to join hands with TiE Mumbai to support its mission of fostering entrepreneurship.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
2. ^
• Innovation into cuisine acceptable to masses
• Growth of Indian food palate.
• Increased preference for international cuisine by
increasing students, corporates exposure to global
trends through TV & Travel.
• Theme based cafes and restaurants taking shape
• PE firms, International companies entering India and
Indian chains expanding to newer cities.
• Increase in specialized cuisines and multi-cuisine
• Brand expansion into smaller cities developing a
national presence.
INDUSTRY SYNOPSIS
TRENDS TAKING SHAPE
• In absolute terms, India’s food consumption is the highest composition of the Indian
private consumption expenditure; being more than 60% of the retail spending in India
• The per capita food consumption is still very low at ~ 200USD as compared to ~2,070USD
in US and ~3,670 USD in UK
• The organized sector, estimated at ~INR 80 Bn is characterized by professional managed
outlets, organized supply chain with quality control and sourcing norms, multiple outlets
and is growing at a much faster CAGR of >20%
WHY FOOD – THE INDUSTRY
Industry Trends Evolving cuisine
3. ^
TOTAL CONSUMPTION OF FOOD AND BEVERAGES
EATING OUT MARKET SIZE
Food, Beverages and Grocery Retail
(INR 9,084 Bn)
Food Service Market
(INR 430 Bn)
Organized Food
Service Market
(INR 80 Bn)
3,931
5,622
7,147
11,547
17,296
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1985 1995 2005E 2015F 2025F
INRBn.,(2000prices)
THE F&B INDUSTRY - MARKET SIZE
• Approximately 90% of spend on the broad category “food,
and beverages.
The organized segment of the industry is ~20% of
the total and growing at an annual rate of 20-25%
The Unorganized segment comprises roadside
eateries including Dhaabas
CAGR (2005-2015)- 5%
5. FORMAT IN THE EATING OUT INDUSTRY
Formats Organized Format Description Examples
Penetration of
Organized players
Formal
Dining
Restaurants
Full service with a specific dedicated meal course, high
quality décor and highly trained staff in formal attire
Spaghetti Kitchen, Copper Chimney,
Noodle bar, Olive, Mainland China ,
Punjab Grill.
Low
Casual
Dining
Restaurants
Moderately priced food in a causal atmosphere with table
service and sometimes a full bar . caters to the market
segment between fine dining and QSRs
Bombay Blue, Pind Balluchi, Sigree,
Cream Centre, Rajdhani, Yoko
Sizzlers
Low
Bars and
Lounges
Focus on alcoholic beverages. The higher-end bars with
premium pricing are referred to as lounges
Harry’s , Hard Rock Café, Chilli’s
and T.G.I.F
Medium
Quick
Service
Restaurants
Minimal table service. Some restaurants also feature
takeaway and home delivery formats
McDonald’s, Nirula’s, Domino’s,
Subway, KFC, Pizza Hut and
Haldiram’s,
Medium
Food
Courts
Collection of multiple quick service restaurants with a
common seating area Relatively new format popularized
by shopping malls, airports, hospitals and office
complexes
Spoon*, Food Talk Medium
Cafes
Comprises modern format beverage retailing chains
including coffee bars, parlors and tea bars
The Coffee Bean & Tea Leaf (CBTL),
Barista Lavazza , Café Coffee Day,
Costa Coffee, Mochas, Starbucks
High
Kiosks
A relatively new format which comprises generally
Chinese food, corn, savory Indian snacks including chaat
and ice cream kiosks
Gelato, Baskin Robbins, Naturals Medium
Source: NRAI 2010- White paper on the Indian Restaurant Industry
* Mostly multiple restaurants aggregated by the mall developer
6. Target Customer
Age, Demographics, Gender etc
Define based on Need State : Purchasing
Attitude, Visit Ocassion
Distinct group of people that you want to engage with
7. POSITIONING YOURSELF
The positioning framework Simplified.
• Target Customers - Consumer Segments.
Value – Perceived offering to Price.
Foodie – Innovative offerings
Health conscious - Healthy foods
Aspirations and More………
• UNDERSTANDING THE BRAND –
Competitive frame of reference
Compete on categories that are
different and unique
Target Audience
Brand framework
Benefit that differentiates
Reason to believe
• Benefit - Differentiating Attributes defining
the brand.
Contemporary, Fun, Simple & Quick
Home Delivery, Café, Lounge, Bars etc
• RTB - Reason to Believe.
The guest should be Able to See,
Touch, Feel & Believe the offering.
8. IDENTIFYING KEY DIFFERENTIATORS
• LOCATION! LOCATION ! LOCATION !
This comes out to be the major factor defining if it will make or break a restaurant.
• SERVICE : Service plays a very important aspect in defining your brand and its offering. Will
people think of your restaurants as a place with “exceptional customer service?”. Prompt
Response (within 24 hours) . I-pad offered by our brands to ensure quick recovery.
• PRICING : In a market like India pricing plays a key role as consumers have define value based
on their experiences. You can be in the affordable segment, value segment and premium
segment.
• OFFERING/FOOD SELECTION : Differentiating your restaurant on products, cuisines is quite
common which can be sooner or later replicated. Innovation to taste keeping the broader
aspect intact is what comes out as a winner.
• THEME BASED RESTAURANTS : Every business is based on a thought which defines the
place, it could either be cuisine, theme, category. Many brands are based on themes which
follow consumer needs like Buffet BBQ Nation, Global Fusion and Deli’s wherein consumer
can buy products too apart from dine-in.
• HERITAGE : Some brands are built on heritage of having served and survived over decades
building the RTB for consumers to choose that brand .Eg : Copper Chimney.
9. POSITIONING ON THE 4Ps
PRODUCT PRICE
PROMOTION
PLACE/DISTRIBUTI
ON
Snob Value
Premium
Comfort
Premium
Affordable
price
Value
Exclusive
Selective
Accessible
Prestige
Fun
Tactical
Positioning
Implementing your strategy
based on research and
understanding of the chosen
segment using the 4Ps
10. COMMUNICATING THE POSTIONING
Earlier positioning could just be about location and cuisine while
today it is a lot more .
• Today Positioning involves a multifaceted approach
Communication through various mediums internal &
external.
Constantly redefining value proposition.
Innovation to keep the excitement level with minimal
budgets and using word of mouth as an effective
approach.
Partnering with bloggers, retailers, banks, online food
sites etc.
Review feedback for insights.
11. COMPETITON BRAND SPACE -
Competitive Analysis: Understanding brand perception
LowAPC
Premium
HighAPC
Bombay Blue
Moshes
Mia CucinaLittle
Italy
Olive
Indigo
Copper Chimney
Value
Contemporary
California Pizza Kitchen
Traditional
High APC has to be backed with a positive brand perception
Café Mangii
Out of the Blue
Pali Village Cafe
McDonoalds/KFC
Pizzahut
Spaghetti Kitchen Punjab Grill
Dominos
Rajdhani
Pind Balluchi
Mainland China
Noodle bar
Soam / Swati
Cafes
15. BOMBAY BLUE – THE FUN PLACE
• What ?
– We wanted to increase Pepsi consumption at our outlet
• Where ?
– Bombay Blue outlets across Mumbai
• How ?
– By participating with Pepsi ‘Tameez se kyun Dekhen?’ campaign
– Creating special food and Pepsi combo
– Creating online buzz
– Contest/ merchandise give away
– And In store activation to connect and engage with our Guest
16. T20 Menu creative
T 20 menu Outlet communication T 20 Contest
On ground activity Winners Gratified
17. SPAGHETTI KITCHEN –
TRADITIONAL ITALIAN
• What ?
– Master Class in association with
Four Seasons wine
• Where ?
– Inorbit Mall
• How ?
– Cooking aficionado's
participated in the master class
to learn more about our
secrets.
– They would learn the basics of
cooking, Italian recipes &
secrets of getting it right at
home.
18. THE COFFEE BEAN & TEA LEAF
• What
– Like ‘happy hours’, CBTL came up
with ‘Open house’, concept where
guest can get great offers within
limited Time Frame
– Helped us increase off peak hour
sale
• Where
– Phoenix Market city, Pune
• How
– Through in store activation.
– Mall, Face book Page.
– Emailer & SMS Blast
