The focus group survey discussed that the products used consistent pictures, font, and social media pages to create an identifiable brand. They categorized the genre as alternative or indie rock. The group agreed the products were cohesively linked through similar writing styles, colors, and images used across the products and advertising. Areas for improvement included stabilizing some camera movements, more closely linking the video to song lyrics through editing, and adding a website to the advertising. The feedback helped identify issues and potential fixes. Including an image of the digipak in advertising was deemed a good idea.

1. Focus Group Survey!
1. What is good about my Products and codes or conventions typical of this
industry?
You have created a kind of brand by using similar pictures and the same
font.
And by including the Facebook and twitter pages on the back of the
digipak.
Also the titles at the end of the video again carry on a brand.
2. What Genre do you think my video and products are?
Rock
Maybe indie/alternative rock
Alternative Rock
Rock
3. Do you think my products all link?
Yes
Yeah cause they are all similar and you keep all the writing the same
You have used the same colours so it links in and the same images
You have also included an image of the digipak on the advert which is a
strong link.

2. 4. What do you think could be improved and how?
• There are a few places where you have jogged the camera
• The video does match the song but it could have linked it better with
the lyrics.
• Try to tighten and be more creative with the editing.
• Maybe add a website on the advert.
These are the main points my focus group discussed. I asked them to write
them down for me so I could show how it has helped me to recognise some of
the problems and things that need fixed. I also asked their opinion on including
an image of my digipak and they all agreed it was a good idea.