We used common music video tropes but developed a small love story narrative. We challenged conventions by mixing a party music video with a story-based video. Feedback helped us improve the narrative and reduce long shots. Photoshop and InDesign were used to construct the digipack design based on research, while Final Cut Pro allowed experimentation during editing beyond the initial storyboard plan.

1. Personal Evaluation

2. In what ways does your media product use,
develop or challenge forms and conventions of real
media products?
We use many of the common tropes from a party and club music video but
rather didn’t use that as the main skeleton of our music video but rather the
meat of it, we developed a narrative into the music video which was a small
love story of a person making a song for our artist. We challenged as well
since the mix of a party/club music video with the story based music video is
uncommon.
Whilst shooting we used the typical conventions of indie/urban with low
production value and mesh it with something that is considered as high
production such as the shots with Kings Cross which can be considered low
budget with the theatre in my school which we remodelled as a club.
We challenge the male and female gaze as close ups are there but are not in
our artists face, we kept a distance and kept it from objectifying our actors.
We also chose a song that was very personal

3. How effective is the combination of your
main product and ancillary texts?
The urban/RnB jazz feel of the song gave me the inspiration to make the
album pictures of various things on a Polaroid photo as I felt it is a perfect
object for something urban. The songs topic was about the singers’ life with
her thoughts and problems so I thought of taking pictures of things that can
be most associated with a young adult e.g bottles of alcohol. The social media
that we created for our artist had to have that same vibe, urban photos and
had to make sure she doesn’t like she’s a singer for a pop genre or any other
that doesn’t have the appropriate feel.

4. What have you learned from your
audience feedback?
Through audience feedback we made a lot of changes to our music video. At
first we had this story that runs through the video that was rather a little
messy and didn’t make much sense in a narrative sense. We improved that by
reorganising most of our clips to follow a narrative that is simple to follow.
Our secondary audience was fairly positive but highlighted that some of the
length of our shots stayed on for too long in the video failing to keep their
attention. Many of them in particular stated that the lighting needed some
improvement. Overall our secondary audience found the song appealing but
found it more intriguing when we showed them the music video

5. How did you use media technologies in the
construction and research, planning and evaluation
stages?
When designing an ident and look for all aspects of the digipack I used media
technology such as Photoshop and indesign. These programmes were used
only for the construction of my digipack as the designs were first hand drawn
but were based off of real life examples. The production company logo was
done via indesign, using tools such as the shape tool and a tool to alter the
thickness of the line I was able to create a logo with very much planning but
rather experimentation to see what looked nice. The music video had a lot of
research and construction through our storyboard but weirdly chose to go on
a different path in a lot of areas when we were shooting and especially when
we were editing on final cut. Our planning when using final cut was loosely
based off of our storyboard hence we experimented a lot with most of our
clip to plan our video.