The document discusses advertisements for several musical artists including Florence and the Machine, Kings of Leon, and Foo Fighters. It analyzes design elements like images, fonts, colors, and text used in the advertisements and how they appeal to target audiences and promote the artists' brands. Key details like album names, release dates, and song titles are highlighted to attract fans and entice people to purchase the albums.

2. Definition and Benefits
0 An advertisement is a way to promote a band/artist. It can help
to identify the brand and create an image for them.
0 It also reaches out to target audiences enticing them. It is also a
good way to upsell by advertising new events or products that
the band/artist may be involved with. This could create a chance
for others to see the band/artist attracting a larger target
audience.

3. Florence and the Machine
Florence and the Machine is an indie/rock band.
The advertisement is based around the main
image. Due to the genre of her music, this type
of advertisement would normally be featured in
a music magazine such as NME or Kerrang, and
would therefore appeal to both the target
audience and other similarly based magazines.
The main image can also be found on the album
it is promoting. This helps the target audience to
identify with the artist and album. By using the
same image, Florence and the machine's image
becomes assertive to the consumer who will
become familiar with the album look and
therefore they know what to expect from the
Digipak.
The font used for the band name is a hand
written font style which seems to be quite
feminine, however the album name is a bold serif
style which is more masculine. The font type is
the beginning of a kind of brand identity as it is
then seen again on the albums following the
release of ‘Lungs’ this creates a consistency
which would appeal to her target audience as it
makes the band more easily recognised.
The main image shows a mid-long shot of Florence welch, which the audience can recognise as the lead
singer. The lighting is bright on her, which contrasts the dark setting and subsequently makes her the
focal point of the image. She is wearing lungs around her neck to signify the voice of the band. Florence
is represented as independent here as she is the main point of focus. Yet gentle which is emphasised by
the natural background, light colours, and the loose curls in her hair with the simplicity of her make up.
The main image itself is quite famine but with the darker background colour it brings forth a contrast
that creates quite an eerie, sinister impression suggesting the target audience is not restricted to a
particular gender or age and gives the advertisement quite an indie look.
In addition the Mise en scene makes her
appear gentle and exposed, for example
her pose with her arms up and her head
facing the side as if she is trying to hide
presents innocence. The composition of
this shot links strongly to the
independent connotations, as she
appears pure and reserved with her eyes
shut- almost as if she is deep in thought.
The high contrast of the shot draws
attention to her recognisable bold red hair,
especially when compared to her pale skin,
which adds strength to the image and
makes her appear more striking to the
target audience. The colour of her hair is
complimented by her natural makeup,
specifically her pink lipstick, a colour that
stereotypically has connotations of
femininity and innocence therefore making
the image stronger.
Another conventional feature of this
advertisement is the text that shows what
popular songs feature on the Digipak “Kiss
with a fist” and “dogs days are over are two
well-known songs that have been in the
charts, therefore this feature makes the
Digipak more recognisable and therefore
people will be more inclined to buy it.

4. Kings Of Leon
The Band Nam is in a bold clear type font
at the top of the page. The white lettering
on the dark background ensures that it
stands out and catches the eye of passerby's. It also makes it easily identifiable
for the target audience.
The image is very ambiguous and
conforms with the indie/rock genre. It
takes up three quarters of the page and is
made up of four images resembled to
create one face one for each band
member. Its is a close up and within it is
also a hidden image of an owl which
relates to the album title “Only by the
Night” as an owl is a nocturnal animal. It
could further connote the bands lifestyle
which is often associated with drinking
and partying which is known to happen
‘at night’. The green tinge creates a night
vision impression to the distinctive
imagery. The image is the same as on the
album, this helps their fans and target
audience to identify it.
The name of the band and album are
the start of the brand image as the type
font and the underscore between each
word is unusual and fits with the
unusual nature of the of the main
image. It is used throughout a number
of their advertisements and products.
The green sepia imagery highlights the
dark tones and shading making the
main image stand out as the main
feature. The dark colours link with the
band genre. The release date is written
is red to stand out. This is a common
colour for the rock genre as it
connotate’s anger, rebellion and
promiscuity.
Through representations of gender
there is a definite target audience, and
the song titles would suggest an age
range of around 16+ plus
The advertisement does not give a lot of information other than that which would attract the
audience. The Album and band name stands out as a header and a footer, they are laid out to
reflect each other. The songs featured on the advert are included as they were three singles and
therefore some of their most popular songs. This is used to attract their fans and entice them into
buying the album. The QR code and the website also make it easier for the audience to buy the
album and make them more inclined to.

5. The tittle has a very simple bold type font
which stands out against the metallic
background. However there seems to be
lightning running through the title which
implies strength and power, this carries
through to the second line of the title
beneath the logo. “Greatest Hits” is a
technique often used to appeal to the
audience as it establishes there success
creating the impression that it is something
worth buying. The advert is not used to
promote the band and introduce it to
potential fans, as it is so simple and only
recognisable to those who have heard of the
band, it is used to make their fans aware
that one of their favourite artists are
releasing a “Greatest Hits” album.
There are three main colours used
through this advert; red, black and grey.
These three colours create a strong
contrast which means that that the
features they highlight, such as the logo
or the information, will stand out from
the background. The colour red is often
associated with danger, violence, and
sex which is a theme that the Foo
Fighters have often tried to portray
throughout their work. The grey
background with the studs gives the
idea it is metal. This fits well with the
theme as metal is considered cold and
harsh following the bands brand image.
Foo Fighters
The bottom of the advert has a reversed
background as it is now white writing
on a black background. This is where
the main information such as release
date, the album availability, and any
features are highlighted. Which is
another convention typical of
advertisements. The advert gives little
away about the album which can be a
technique to attract the audience in as it
makes them want to buy it as it makes
them want more. The songs named on
the advert have already been released
the purpose of it is not to advertise them
but rather to use them to attract the
audience as they have been voted as
some of their most popular work. The
have however also included one new
song to further engross their fans.
A typical convention of an album advertisement is the main which is usually an image of
the band/artist to promote them. However the Foo Fighters main image is their logo in
the centre of the advertisement. This is as equally well recognised as the band members
themselves if not more so. This can be interpreted as a sign of success on the bands part
as the band are confident that their audience will recognise the logo and that will be
enough to persuade them to buy the album. This is likely to attract the attention of their
audience as it is an unusual technique.