Tia Maletta's target audience for her music magazine is male and female teenagers and young adults aged 15-21. She chose this demographic because, as a 16 year old, it will be easiest for her to understand the interests of people close to her own age. The magazine will focus on genres like house music, pop, R&B, drum and bass based on a survey that found these are the most popular among her target audience. Tia conducted market research on existing successful music magazines and distributed a survey online to determine the interests of potential readers and identify the best music genres and target age range for her new publication.

1. Final Decisions
• Target Audience
• Music Genre
• Research
Tia Maletta

2. Who is your target audience and
why?
• A target audience or target group is the primary group of people that a
product is aimed at.
• A target audience can be defined by age group, gender, marital status etc.
Examples of such audiences would be teenagers, females, single people
etc.
• Discovering the appropriate target market for a product is one of the most
important stages involved with market research. Without knowing the
target audience selling a product can become difficult and very expensive.
• I have decided my target audience is going to be both male and females
teenagers to middle aged people. Age range from 15-21 years old.
• I have decided that my target audience is going to be male and females
aged 15-21 years old as I am 16 years old so it would be easier to base my
magazine for these ages of people as I able to find out easily what my
target audience want in order for my magazine to be successful.

3. What music genre and why?
A music genre is categories in which identifies different types of music as belonging to that type of music.
Here is a list of music genres to get a feel for the different types of music genres that exist…
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Dubstep (Skream & Benga, Rusko, Flux Pavilion)
House (Avicii, Benny Benassian, deadmau5)
R&B (Jason Derulo, Beyonce, Macklemore)
Hip-Hop (Chris Brown, Wiz Khalifa, Nicki Minaj)
Rap (Kanye West, Jay Z, Eminem)
Dance (Daft Punk, Fatman Scoop, Mixhell)
Country (Elvis Presley, Johnny Cash, Carter Family)
Drum and Bass (Chase & Status, Netsky, Sub Focus)
I am going to focus my magazine on artists mainly house music, pop music, drum and bass and R&B music
I have decided this from when I got people to complete my questionnaire on survey monkey I found out that people
are most interested in house music, then pop music, then joint with drum and bass and R&B, then dubstep, then hiphop, then lastly the three genres joint together dance, jazz and rock. Therefore I should base my magazine on the
genres of music that are most popular such as house, pop, R&B, then dubstep, then hip-hop, then lastly the three
genres joint together dance, jazz and rock.

4. What research have you done to provide
evidence of your decision?
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The research I have done to provide evidence for my decision is by looking at
different music magazines that are successful at the moment such as NME,
Billboard and Q.
I then made a questionnaire on survey monkey where I was able to find out what
type of people would be interested in my music magazine and the types of genres
of music they are interested in.
From this questionnaire I came to the conclusion that mainly teenagers to middle
aged adults would be purchasing my magazine who are interested in house music,
pop music, drum and bass and R&B music.
To take my images for my magazine I am going to use a digital compact camera so
my images will come out in a good quality so then I able to edit them on
Photoshop if needed.
For my photo shoot I am going to take pictures of Lydia Hughes, she will be
wearing a leather jacket, jeans, trainers with natural makeup with red lipstick.
From these images, I would like my target audience to see her full personality and
appearance as from all the research I have carried out the images used on
magazines the readers are able to tell what that artist is like.