I organized a focus group with 3 year 11 students from my old school to get feedback on a poster, magazine cover, and short film my class created, as well as an existing short film. The focus group members fell within the target age demographic of 2 females and 1 male. They were asked questions about what attracts them to posters and magazine covers, if they could determine the genre or main character from the materials, what they liked and disliked about the poster and existing short film.

1. Focus Group I organized a visit to my old school, and got together a group of 3 of the year 11 students to look at our poster, magazine cover and short film and answer a few questions on it as well as commenting on existing products. The members of the discussion group are within the age of our target audience, two are female and one is male.

2. Poster covers

3. Magazine Covers

4. What attracts you to a poster/magazine? Can you tell the genre from looking at the my poster/magazine? From looking at the posters/magazine’s, are you able to identify the main character? Does my poster give away the storyline? What aspect of my poster do you like or dislike? How does it compare to a professional product? Questions

5. Short film This is an existing short film, which we looked at before constructing our own.

6. Questions After watching the short film, were you able to identify the genre? What appeals to you most about this short film? Is there anything that you disliked?