The document outlines research questions about audience preferences for an indie magazine, including what appeals to readers, expected article genres and conventions, appropriate age groups and buyers, and willingness to purchase. Responses found the cover appealed because the subject was well-known. This informed that using a famous person would be difficult, but photo conventions could be followed. People also recognized the genre from music and artists, preferring a darker color scheme with brighter colors for details.

1. Audience Research
Primary research

2. • Questions
1. What makes this magazine appeal to you?
• 2. What genre do you think this magazine is, and why?
• 3. What kinds of conventions would you expect to find on an indie magazine?
• 4. What kinds of articles would you expect to find in this genre of magazine?
• 5. Do you think the photo is relevant to the genre and why?
• 6. Does the font and colour scheme fit well with the genre and why?
• 7. How could it be changed to fit the genre better?
• 8. What age group would you say this magazine would appeal to most?
• 9. What kinds of people would you say are most likely to buy this magazine?
• 10. Would you buy this magazine and why?

3. Questionnaire results
From my questionnaire results I have found that the magazine front cover
appealed to them, because the subject featured on the front cover was well
known to them. This will

4. How will this research affect my ideas
• From my questionnaire results I have found that the magazine front cover appealed
to them, because the subject featured on the front cover was well known to them.
This will be hard for me to replicate, because I won’t be able to use a well known
famous person. However I can try to follow conventions of the photo, by using
similar framing, depth and lighting techniques. My results also showed that people
recognised the genre of the magazine by the music and artists that were featured on
the sell lines. People said that they liked darker colour schemes with a brighter used
to show important details, so I will follow this in my magazine.