The document summarizes the results of a survey about magazine preferences. It found that most participants preferred a magazine issued monthly rather than weekly. When asked about cover models, preferences were split equally between male and female, with some having no preference. Most would pay more for a higher quality magazine. The most desired articles were lifestyle, album reviews, interviews, concert reviews, and fashion/clothing. Common preferences for feature articles included interviews, music reviews, and articles on new artists. Older audiences generally viewed bad language more negatively. Responses for preferred makeup and costumes varied but included dark, natural, and standout styles.

1. Analysis of Target Research

2. Basic Information:
At the start of my survey I asked my audience their age and gender, from this question,
I discovered that 6 of my participants were male, and 14 female, and that the age
range of my audience was from 12-47 over the varied genders.
Gender of Audience
Male Female

3. Question One:
Would my target audience prefer a magazine that is issued once a month or once a week.
Out of my twenty participants the majority would prefer a magazine that comes out once a
month over once a week, winning by a ratio of 3:1.
Frequency
Monthly Weekly

4. Question Two:
In this question I asked my audience what gender of artist they would prefer to see on the cover of my magazine if they
were going to buy it. The results were split equally between male and female preference 5 to 5, whilst the remaining 10
participants had no preference to the gender on the front cover of my magazine.
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Gender Preference for Cover
Male Female No Preference

5. Question Three:
This question consisted of asking the audience if they would rather pay more for a better quality magazine with more in
depth articles, or pay less for a magazine of slightly lower quality and simpler articles. The main preference seemed to
be that my audience would rather pay more for a higher quality magazine, and one participant said that a reasonable
price would be the preferred option over paying either more or less.
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How Much Would You Pay for a Magazine
More
Less
Other

6. Question Four:
I asked next about the type of articles my audience would like to see in the magazine, and included a list for them to select
as many options as they like from. The options included; lifestyle, album reviews, where are they now?, tour dates,
interviews, concert reviews, expose, fashion/clothing/products, free downloads and voucher codes.
These are the selection results.
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Type of Article Desired
Lifestyle
Album Reviews
Where Are They Now?
Tour Dates
Interviews
Concert Reviews
Expose
Fashion/Clothing
Free Downloads
Voucher Codes

7. Question Five:
The next question I asked was what would my audience like to see in a feature article, this was an open question, meaning
there was a wide range of answers. 7 people decided an interview was best, 4 would have liked music reviews, 3 would have
liked facts or news, 3 others wanted to see an article on new and under the radar artists in their own feature article, 2
would have liked reviews of other things, 2 others would have liked a day or week in the life style article, 2 more would have
liked a fashion article, namely a “Steal Their Style” article, one person wants a ‘Where are they now?’ article, another
person wanted a public question and answer article and the final person simply wanted “funny stuff”.
0 2 4 6 8
Feature Article
Preference
"funny stuff"
Public Q&A
Where Are They Now?
Fashion
Day/Week in the Life
Other Reviews
Under Featured Artists
Facts/News
Music Reviews
Interviews

8. Question Six:
This question is on my target audience’s opinion of bad language. I found that the older the audience the more they
were against the idea of bad language.
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Opinion of Bad Language
No Opinion
Good
Bad
Unprofessional

9. Question Seven:
In this question I asked my audience what type of costume and makeup they would like to see on my models. This was
an open question again and so the answers were varied, I have tried my best to group the answers together into the
same styles.
Makeup
Dark
Natural
No Preference
Current
Stand Out
Costume
Any
No Preference
Standout
Smart Casual
Vintage/Retro
Dark

10. Question Eight:

11. Question Nine:

12. Question Ten:

13. Question Eleven:

14. Question Twelve:

15. Question Thirteen:

16. Question Fourteen:

17. Question Fifteen:

18. Question Sixteen:

19. Question Seventeen:

20. Question Eighteen:

21. Question Nineteen:

22. Question Twenty:

23. How this research has changed my initial ideas: