The document discusses how the magazine SHOUT attracts and addresses its target audience. It uses provocative imagery and language related to violence, rebellion, and being "cool" to attract youth interested in rock music. Specific techniques mentioned include using a strong font and cracked glass for the logo, highlighting exclusive interviews and new band discoveries, and featuring casual photos of artists in accessible outdoor locations to help audiences connect with them. Exclamation points, emphasized words, and a question about participating in a "rock revolution" are aimed at making the magazine seem exciting and important for readers to share with their peer group.

1. How did you attract/address
your audience?
Question 5

2. Attracting my audience

3. The “SHOUT” logo attracts the audience as it
uses the idea of violence as it has a
strong/masculine font and cracked glass to
reinforce this idea. This attracts the audience
as they are interested in violence and such as
it’s seen as “cool” amongst youths.
This attracts the readers to buy the magazine
as they think they have a chance to win
something.
This article heading attracts the target
audience as they know if they read “Cover #1 of 3” attracts the
this article that they’ll be informed audience as they want to
and be in the know. This idea of being seem loyal, and being a fan
informed (preferably before anyone of the band, they may
else) is emphasised throughout collect all 3 covers.
mine, and other rock music
magazines.
Firstly, the “free” posters entice the audience into buying the magazine as the target
audience are usually known to decorate their rooms with posters, so they may buy this
magazine in order to further adorn their rooms. Secondly, the interview with Gareth
Bobby Ferguson makes fans of his want to buy the magazine in order to read said
interview. Thirdly, as my magazines unique selling point is that they find new bands
around Britain, hipsters people may buy this magazine in order to find out new
bands, before anyone else.

4. This advert here to subscribe to “SHOUT” entices the audience into
buying the magazine as they can buy it and save money on future
purchases of the same magazine buy subscribing to it.
This small note by ,me, the editor makes the audience want to buy the magazine as it tells
them what’s inside it. They are then persuaded to buy it by the note using language to
make it seem like what it is saying is exciting and new, in a way it’s something the reader
can tell their friends, therefore making them “cool”. Use of exclamation marks reinforces
this and the use of the actual word “exciting”.
The contents page highlights the The contents page is used to tell readers what’s inside
character of Gareth Bobby the magazine. It attracts them to buy it because it
Ferguson. Therefore fans of his are features all the different parts of the magazine that
enticed into buying the magazine the audience may enjoy, and they then buy the
so they can read about him. magazine in order to read about these things.

5. This image, taken from the double page spread, attracts
the audience as it stands out on the page. Special words
are highlighted in different colours and the whole title is
written in capital letters, thus stressing the apparent
importance of this article. It therefore attracts the
audience as they feel that it’s something important that
they should tell their peer group. It also satisfies them as
they feel like they are well informed.
The picture of Obsidians’ lead singer, Jacob Keyes, attracts the audience
as they can aspire to look like him. Indeed, these magazines are known as
fashion trend setters, so we can see that the audience will see this image
and will want to look like the man portrayed.
This last question as part of my article is
extremely important in addressing my
audience. The uses of exclamation marks make
it again seem important. But the content itself
inspires the reader. The audience will feel
included in some sort of rock
revolution, relevant to their interests as my
target audience are anti-establishment.

6. Addressing my audience

7. In order to address my audience I used my
photography prowess. All the photos I took
are taken outside, they aren’t artificial (Like in
a studio). This tells the audience that the
artists’ featured are like them, the places I took
these photos are easily accessible, therefore
the audience feel a connection with the artists’
involved.
To further reinforce the idea that the audience
are like the artists’ involved I made them pull
relaxed poses where it was necessary. This is
seen most prominently in the double page
spread. The artist here looks relaxed, just like
the teenagers reading this magazine. And in
order to address the audiences’ rebellious
ideals the person in the contents page is
pulling a rebellious pose.
The clothing that the artists’ wear is very
casual, this addresses the audience as it’s the
exact same type of clothes that they will wear.