The document discusses using social media for organizations. It provides tips for getting organized before using social media, including defining goals and metrics. Various social media tools are listed, such as Facebook, Twitter, and YouTube. Examples of how organizations can measure success include increased website traffic, engagement, followers, and media spots. The document also discusses why and how to blog, including sharing experiences, getting messages out, and providing perspective.
Andy Kutcher leads FSC Interactive training on Facebook and Twitter. Facebook 101 focuses on 4 core areas: Content, Consistency, Customization and Community.
This document provides an overview of social media and its power. It discusses various social media platforms like Twitter, Facebook, YouTube, and LinkedIn. It highlights how social media allows two-sided communication and sharing of content. The document also outlines opportunities of social media like brand awareness, visibility, community expansion and improved search engine ranking. Finally, it emphasizes the importance of having a social media strategy and things to consider like cost, measurement, alignment, consistency and transparency.
Creating a Niche Social Network using WordPress and BuddyPressmasonjames
A niche social network is an online community focused on a specific topic of interest. The document provides advice on creating a successful niche social network using BuddyPress and WordPress Multisite. It recommends starting the network now in beta, having a clear plan and goals, marketing to the target audience, and avoiding being too similar to existing networks like Facebook. Key plugins are suggested to add features like profiles, activity streams, and group functionality using BuddyPress, as well as tools for site administration in a Multisite environment.
The document provides guidance on how to achieve more mind reach by focusing on a specific problem, interest, or need; creating unique value; and cultivating a community of fans. It emphasizes intercepting a specific need, identifying a problem/interest/need (PIN), and creating highly useful and unique content that elicits positive reactions. It also stresses nurturing readers/subscribers, sharing content for free, welcoming new followers, engaging in personalized interactions, and sparking conversations to build a loyal fan base. The overall message is that focusing on others' needs, creating valuable resources, and cultivating fans are key to achieving greater online influence and sustainability.
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
This document provides an overview of implementing social networks for non-profits. It discusses various social media tools including websites, Facebook, YouTube, blogs and more. It emphasizes the importance of defining goals for social media use and measuring outcomes. Key aspects covered include listening to constituents, participating in discussions, creating owned media spaces, and enabling supporters to promote your cause through their own networks. The document also provides examples and tips for using specific social networks effectively.
A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein
Social software refers to software that supports interaction between groups, even if offline, by extending or adding value to human social behavior. Examples include blogs, social networks, media sharing, and wikis. Significant changes brought about by social software include increased design for participation and impact on social behavior. The values built into software should guide designers, researchers and businesses to hack and evolve systems based on user feedback while inviting participation through ads and information sharing.
Andy Kutcher leads FSC Interactive training on Facebook and Twitter. Facebook 101 focuses on 4 core areas: Content, Consistency, Customization and Community.
This document provides an overview of social media and its power. It discusses various social media platforms like Twitter, Facebook, YouTube, and LinkedIn. It highlights how social media allows two-sided communication and sharing of content. The document also outlines opportunities of social media like brand awareness, visibility, community expansion and improved search engine ranking. Finally, it emphasizes the importance of having a social media strategy and things to consider like cost, measurement, alignment, consistency and transparency.
Creating a Niche Social Network using WordPress and BuddyPressmasonjames
A niche social network is an online community focused on a specific topic of interest. The document provides advice on creating a successful niche social network using BuddyPress and WordPress Multisite. It recommends starting the network now in beta, having a clear plan and goals, marketing to the target audience, and avoiding being too similar to existing networks like Facebook. Key plugins are suggested to add features like profiles, activity streams, and group functionality using BuddyPress, as well as tools for site administration in a Multisite environment.
The document provides guidance on how to achieve more mind reach by focusing on a specific problem, interest, or need; creating unique value; and cultivating a community of fans. It emphasizes intercepting a specific need, identifying a problem/interest/need (PIN), and creating highly useful and unique content that elicits positive reactions. It also stresses nurturing readers/subscribers, sharing content for free, welcoming new followers, engaging in personalized interactions, and sparking conversations to build a loyal fan base. The overall message is that focusing on others' needs, creating valuable resources, and cultivating fans are key to achieving greater online influence and sustainability.
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
This document provides an overview of implementing social networks for non-profits. It discusses various social media tools including websites, Facebook, YouTube, blogs and more. It emphasizes the importance of defining goals for social media use and measuring outcomes. Key aspects covered include listening to constituents, participating in discussions, creating owned media spaces, and enabling supporters to promote your cause through their own networks. The document also provides examples and tips for using specific social networks effectively.
A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein
Social software refers to software that supports interaction between groups, even if offline, by extending or adding value to human social behavior. Examples include blogs, social networks, media sharing, and wikis. Significant changes brought about by social software include increased design for participation and impact on social behavior. The values built into software should guide designers, researchers and businesses to hack and evolve systems based on user feedback while inviting participation through ads and information sharing.
20130207 cross media management luc galoppinLuc Galoppin
1. The document discusses various social media platforms and community development strategies. It provides an overview of the general structures of LinkedIn, Facebook, and Twitter.
2. It outlines a 5-step strategy for community development: presence, conversation, co-creation, collaboration, and integration. For each step, it describes what actions to take, potential challenges, and outcomes.
3. The document also discusses using social media for community building and engagement. It provides examples of ambassador roles and questions to consider for strategic mission and platform selection.
Notes from a lunch-and-learn talk Dawn Jensen of Virtual Options Coaching & Training gave to members of Central Florida chapter of WOAMTEC - March 2012
This document provides tips and guidance for leveraging LinkedIn to grow your business and network. It outlines the key benefits of using LinkedIn, including connecting with others in your industry, controlling your online identity, staying in touch with colleagues, and sharing opportunities. It then provides a quick LinkedIn 101, explaining the homepage, profiles, groups, and company pages. The document concludes by offering tips on optimizing your profile, building your network, joining groups, communicating, sharing updates, and additional best practices.
The document discusses how individuals can develop an online personal brand using social media. It covers various social media platforms like Facebook, LinkedIn, and Twitter and how having an online presence on these sites can help people make valuable connections. It emphasizes that individuals are their own brand and provides tips on how to develop and maintain an online personal brand identity through blogging, networking, and participating in social media.
Social media can help associations create member value by allowing members to participate online rather than just consume information. The document discusses various social media platforms and how associations can use them to [1] engage members qualitatively rather than just focusing on quantitative metrics, [2] authentically connect members to share knowledge and support organizational goals, and [3] embrace change and risk over maintaining the status quo. It provides examples of how associations can create blogs, wikis, videos, and social networking presences to facilitate member collaboration and disseminate information.
This document introduces social media and provides an overview of popular social media sites. It discusses what social media is, who uses it, considerations for businesses, networking sites like LinkedIn, social networks like Facebook and Twitter, social bookmarking, other sites like Flickr and YouTube, common myths about social media, next steps for getting started, and information about the speaker.
The document discusses social networking for nonprofits and foundations. It provides an overview of how to use social networks, including setting objectives and audiences, developing strategies and policies, and allocating staff time. The document emphasizes starting small with social networking efforts, having clear goals, and reiterating messaging over time. It also notes the importance of intergenerational collaboration when organizations are adopting social media strategies.
This document discusses applying a "listen, learn, adapt" approach to social media implementation for nonprofits. It emphasizes the importance of listening to online conversations, learning from qualitative and quantitative data, and being willing to adapt social media strategies based on insights gained. Specific tips include researching best practices before launching initiatives, regularly reflecting on results to identify areas for improvement, and viewing the process as one of continuous learning and evolution rather than seeing mistakes as failures. Case studies from the American Red Cross and Humane Society of the United States demonstrate how listening to feedback helped strengthen engagement and relationships with stakeholders.
This document provides an overview of social media tactics and tools for nonprofits. It introduces common tactical approaches for nonprofits including listening, participation, sharing stories, generating buzz, and community building. For each tactic, it outlines key questions organizations should consider and lists relevant tools. It also provides examples of how specific nonprofits have successfully implemented tactics like blogging, photo sharing, and using Twitter to generate buzz. The goal is to help nonprofits strategically select and apply appropriate social media tactics.
This document discusses strategies for mixing social media with fundraising. It provides an overview of various social media tools like blogs, RSS, tagging, social bookmarking, Flickr, video sharing, wikis, and social networking sites. It also discusses how non-profits can use these tools to reach new audiences, engage supporters in conversations, share stories and content, and funnel people to their websites for fundraising goals like donations. The document emphasizes experimenting with tools at a personal level first before implementing anything organization-wide and getting others involved through strategies like group blogs.
Social media are online platforms that allow users to connect, communicate, and share content. Examples include YouTube, which was purchased by Google for $1.42 billion, and Flickr, purchased by Yahoo for over $50 million. These sites have in common that they facilitate communication, allow self-expression, and enable connection between users and shared content, which spreads virally. Businesses can leverage social media to listen to customers, engage with them, and share their own stories and knowledge on platforms like blogs, podcasts, and social networks.
Why Social Media is Critical for Your BusinessBarbra Gago
The document discusses why social media is critical for businesses. It defines social media as integrating technology, communications, and sharing of content online. It notes that social media allows for public conversations and reviews of products. The document advocates that businesses should use social media to understand customers, engage with them, and develop better products and services while building strong customer relationships. It also notes that social media marketing combines traditional marketing goals with constant online engagement through many consumer touchpoints. The key objectives of social media marketing are to spread ideas and increase visibility. The document provides best practices for social media marketing such as consistency, participation, transparency, and conversing with customers on their preferred platforms.
Social media has five essential business functions: marketing, sales, public relations, customer service, and networking. This presentation covers the use of social media to network with other professionals with the purpose of career development. The presentation is designed for a local APICS chapter in northeast Ohio.
This document discusses social media and how it can benefit companies. It defines social media as online technologies and practices that people use to share content. It provides examples of popular social media tools and statistics on their usage. The document advocates that companies should engage in social media to generate leads, increase awareness, and understand customer opinions in order to improve. It presents a case study of a company that successfully used Twitter to increase traffic and provides tips on initial steps to engage in social media.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
Measuring & Monitoring Social Media Efforts
Are your social media efforts paying off? Join us for this hands-on workshop where we’ll look at important metrics of success for nonprofit social media campaigns, best practices, and some useful, free and low-cost measurement tools.
Please download the accompanying handout at: bit.ly/MVCESd.
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.
Small business best practices presentation - how to effectively market your ...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through high-quality, engaging content and calls to action. Content should be optimized for search engine visibility and promoted across social networks to pull in visitors. Landing pages and forms can then convert visitors into leads for the business.
Create impact with a social media strategyJD Lasica
JD Lasica presented on creating impact with a social media strategy. The presentation covered laying the groundwork by establishing goals and metrics before launching initiatives. It emphasized using meaningful metrics to measure performance and refine strategies. It also stressed the importance of creating and sharing engaging content, telling stories, and leveraging the community by involving supporters. The key takeaways were to start with an aligned strategy, measure results continuously, share compelling stories, and engage the community.
20130207 cross media management luc galoppinLuc Galoppin
1. The document discusses various social media platforms and community development strategies. It provides an overview of the general structures of LinkedIn, Facebook, and Twitter.
2. It outlines a 5-step strategy for community development: presence, conversation, co-creation, collaboration, and integration. For each step, it describes what actions to take, potential challenges, and outcomes.
3. The document also discusses using social media for community building and engagement. It provides examples of ambassador roles and questions to consider for strategic mission and platform selection.
Notes from a lunch-and-learn talk Dawn Jensen of Virtual Options Coaching & Training gave to members of Central Florida chapter of WOAMTEC - March 2012
This document provides tips and guidance for leveraging LinkedIn to grow your business and network. It outlines the key benefits of using LinkedIn, including connecting with others in your industry, controlling your online identity, staying in touch with colleagues, and sharing opportunities. It then provides a quick LinkedIn 101, explaining the homepage, profiles, groups, and company pages. The document concludes by offering tips on optimizing your profile, building your network, joining groups, communicating, sharing updates, and additional best practices.
The document discusses how individuals can develop an online personal brand using social media. It covers various social media platforms like Facebook, LinkedIn, and Twitter and how having an online presence on these sites can help people make valuable connections. It emphasizes that individuals are their own brand and provides tips on how to develop and maintain an online personal brand identity through blogging, networking, and participating in social media.
Social media can help associations create member value by allowing members to participate online rather than just consume information. The document discusses various social media platforms and how associations can use them to [1] engage members qualitatively rather than just focusing on quantitative metrics, [2] authentically connect members to share knowledge and support organizational goals, and [3] embrace change and risk over maintaining the status quo. It provides examples of how associations can create blogs, wikis, videos, and social networking presences to facilitate member collaboration and disseminate information.
This document introduces social media and provides an overview of popular social media sites. It discusses what social media is, who uses it, considerations for businesses, networking sites like LinkedIn, social networks like Facebook and Twitter, social bookmarking, other sites like Flickr and YouTube, common myths about social media, next steps for getting started, and information about the speaker.
The document discusses social networking for nonprofits and foundations. It provides an overview of how to use social networks, including setting objectives and audiences, developing strategies and policies, and allocating staff time. The document emphasizes starting small with social networking efforts, having clear goals, and reiterating messaging over time. It also notes the importance of intergenerational collaboration when organizations are adopting social media strategies.
This document discusses applying a "listen, learn, adapt" approach to social media implementation for nonprofits. It emphasizes the importance of listening to online conversations, learning from qualitative and quantitative data, and being willing to adapt social media strategies based on insights gained. Specific tips include researching best practices before launching initiatives, regularly reflecting on results to identify areas for improvement, and viewing the process as one of continuous learning and evolution rather than seeing mistakes as failures. Case studies from the American Red Cross and Humane Society of the United States demonstrate how listening to feedback helped strengthen engagement and relationships with stakeholders.
This document provides an overview of social media tactics and tools for nonprofits. It introduces common tactical approaches for nonprofits including listening, participation, sharing stories, generating buzz, and community building. For each tactic, it outlines key questions organizations should consider and lists relevant tools. It also provides examples of how specific nonprofits have successfully implemented tactics like blogging, photo sharing, and using Twitter to generate buzz. The goal is to help nonprofits strategically select and apply appropriate social media tactics.
This document discusses strategies for mixing social media with fundraising. It provides an overview of various social media tools like blogs, RSS, tagging, social bookmarking, Flickr, video sharing, wikis, and social networking sites. It also discusses how non-profits can use these tools to reach new audiences, engage supporters in conversations, share stories and content, and funnel people to their websites for fundraising goals like donations. The document emphasizes experimenting with tools at a personal level first before implementing anything organization-wide and getting others involved through strategies like group blogs.
Social media are online platforms that allow users to connect, communicate, and share content. Examples include YouTube, which was purchased by Google for $1.42 billion, and Flickr, purchased by Yahoo for over $50 million. These sites have in common that they facilitate communication, allow self-expression, and enable connection between users and shared content, which spreads virally. Businesses can leverage social media to listen to customers, engage with them, and share their own stories and knowledge on platforms like blogs, podcasts, and social networks.
Why Social Media is Critical for Your BusinessBarbra Gago
The document discusses why social media is critical for businesses. It defines social media as integrating technology, communications, and sharing of content online. It notes that social media allows for public conversations and reviews of products. The document advocates that businesses should use social media to understand customers, engage with them, and develop better products and services while building strong customer relationships. It also notes that social media marketing combines traditional marketing goals with constant online engagement through many consumer touchpoints. The key objectives of social media marketing are to spread ideas and increase visibility. The document provides best practices for social media marketing such as consistency, participation, transparency, and conversing with customers on their preferred platforms.
Social media has five essential business functions: marketing, sales, public relations, customer service, and networking. This presentation covers the use of social media to network with other professionals with the purpose of career development. The presentation is designed for a local APICS chapter in northeast Ohio.
This document discusses social media and how it can benefit companies. It defines social media as online technologies and practices that people use to share content. It provides examples of popular social media tools and statistics on their usage. The document advocates that companies should engage in social media to generate leads, increase awareness, and understand customer opinions in order to improve. It presents a case study of a company that successfully used Twitter to increase traffic and provides tips on initial steps to engage in social media.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
Measuring & Monitoring Social Media Efforts
Are your social media efforts paying off? Join us for this hands-on workshop where we’ll look at important metrics of success for nonprofit social media campaigns, best practices, and some useful, free and low-cost measurement tools.
Please download the accompanying handout at: bit.ly/MVCESd.
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.
Small business best practices presentation - how to effectively market your ...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through high-quality, engaging content and calls to action. Content should be optimized for search engine visibility and promoted across social networks to pull in visitors. Landing pages and forms can then convert visitors into leads for the business.
Create impact with a social media strategyJD Lasica
JD Lasica presented on creating impact with a social media strategy. The presentation covered laying the groundwork by establishing goals and metrics before launching initiatives. It emphasized using meaningful metrics to measure performance and refine strategies. It also stressed the importance of creating and sharing engaging content, telling stories, and leveraging the community by involving supporters. The key takeaways were to start with an aligned strategy, measure results continuously, share compelling stories, and engage the community.
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
This document provides a summary of a presentation on developing an effective social media strategy for nonprofits. The presentation emphasizes establishing goals, measuring results through key performance indicators, using storytelling and community involvement to create engaging content, and integrating social media efforts with other communications. It provides examples from organizations that have successfully utilized social media to further their missions and advises attendees to focus on building community over growing audiences. The presentation aims to move nonprofits from tactical social media use to developing aligned, results-driven strategies.
How to create and manage a healthy online presence in view of the web 2.0 tools that are available. How to communicate, sell, create a message and manage a brand online.
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
The document provides guidance on developing an effective social media plan in 3 steps:
1) Build your strategy by defining goals, audiences, capacity and researching tools.
2) Tell your story by streamlining your message for different platforms and engaging audiences.
3) Create a detailed plan by choosing tools, developing content, building confidence, integrating efforts, promoting initiatives and assessing effectiveness.
The document emphasizes starting small, learning from others, keeping expectations realistic and making social media an ongoing part of operations.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
This document provides an overview of social media marketing. It discusses the basics and benefits of social media, highlighting key networks like Facebook, Twitter, YouTube and LinkedIn. It also covers opportunities for video marketing on YouTube and using various social networks to syndicate content. Measurement of social media efforts is discussed as well as resources for additional learning. The webinar aims to help businesses understand social media and how to leverage different platforms for online advertising.
This document provides an overview of the 2012 social media landscape and tips for using social media for business. It discusses what social media is, some key stats on major platforms like Facebook, Twitter, YouTube and LinkedIn. It emphasizes that social media has become integrated into many aspects of communication and media. The document outlines a 7 step process for creating an effective social media strategy, including determining goals, researching platforms, creating a content strategy, joining conversations, strengthening relationships, measuring results and adapting over time. It encourages businesses to thoughtfully develop a social media plan aligned with their overall goals and objectives.
Social media marketing involves engaging with consumers by providing valuable content through activities like reputation management, collaboration, and giving to expand one's network while moving away from interruption marketing. Effective social media marketing requires publishing useful content across multiple networks, sharing it with others, networking genuinely, and engaging at different levels from simply visiting sites to fully interacting with others.
The document discusses how social media and lifestyle are defined, with social media being online content created using publishing technologies to share information, and lifestyle referring to the way a person lives including their behaviors, values and identity. It also outlines five pillars of social media including declaring identity, associating through networks, initiating and participating in conversations, and in-person interactions.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
This document discusses how to increase traffic to a website through social media. It recommends leveraging social media platforms like Twitter, Facebook, and LinkedIn to share content and drive visitors to a website. Content is key - the document provides tips for creating content based on target audiences and keywords. It also suggests consistency in posting a mix of content types across multiple social media channels and over time. Tools are presented to help with tasks like keyword research, managing multiple social profiles, and measuring social media effectiveness.
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
This document provides an overview of CanadaHelps, an online charitable foundation that provides technology to help donors and charities. CanadaHelps is a cost-effective way for charities to raise funds online and a one-stop shop for donors. It has facilitated over $130 million in online giving since 2004, with 60% average annual growth. The document then discusses various social media and web tools that charities can use as part of a "Philanthropy 2.0" approach, including Facebook, Twitter, blogs, YouTube, Flickr and custom giving pages. It provides tips for using each tool effectively and debunks some common myths about social media.
The document provides an overview of the first session of a beginning social media class. It introduces the instructor, Yadira Galindo, and outlines the class agenda, requirements, and goals. These include introducing students to social media tools like Facebook, Twitter, LinkedIn, and exploring how media professionals can use social media for tasks like content promotion, community building, and personal branding. The class discussion will focus on using social media effectively and developing strategies for high-quality engagement and measuring results.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
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Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
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Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
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We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
2. Why Use Social Media?
Create
Content
Share
Content
Consume
Content
Network
Collaborate
3. Before You Get Started, Get Organized
Don’t be afraid to fail! We’ve done so many
things in social media that flopped. We didn’t
get discouraged; we learned from our
mistakes and next time came back even
stronger.
-Carie Lewis, director of emerging
media, Humane Society of the United States
4. Social Media Plan
1. Define Your Goals and Objectives
2. Define Your Metrics and Create a Social Media ROI Spreadsheet
3. Create a Google Account and Set Up Google Alerts
4. Be Consistent When Reserving Vanity URLs
5. Save Usernames and Passwords in a Secure Place
6. Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites
7. Learn Basic HTML
8. Experiment with Social Media Dashboards
9. Get Buy-in from Executive Staff
10. Create a Simple Media Policy
11. Follow Large Organizations with Mission and Programs Similar to Yours
http://nonprofitorgs.wordpress.com/2011/12/12/social-media-before-you-get-started-get-organized/
9. What is a blog?
Blogs are whatever we make them. Defining
'blog' is a fool's errand.
-Michael Conniff
10. Why Blog?
• Share your experiences The first thing you need to decide
when you build your blog is what you
• Get the message out
want to accomplish with it, and what it
• Create the news! can do if successful. –Ron Dawson
• Provide your perspective
Where the Internet is about
• Promote events
availability of information, blogging is
• Let others know you are out about making information creation
there available to anyone. –George Siemens
• Connect
A blog is a personal diary. A daily
pulpit. A collaborative space. A
political soapbox. A breaking-news
outlet. A collection of links. Your own
private thoughts. Memos to the world.
blogs are primarily textual, although some focus on art (art blog), photographs (photoblog), videos (video blogging or vlogging), music (MP3 blog), and audio (podcasting). A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. part of a website updated with new content from time to time. usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video most good quality blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites provide commentary on a particular subject; others function as more personal online diariesMicroblogging is another type of blogging, featuring very short posts
Social Media: Before You Get Started, Get Organized!The successful implementation of social media for your nonprofit requires forethought and planning. Some of the decisions you make early on will affect your social media campaigns for years. Make sure they are the right ones. Too many nonprofits have rushed in without proper training or know-how, and unfortunately have learned later on that they’ve made many mistakes—some of which cannot be rectified. Whether you’ve been using social media for years, months, or days or you have yet to get started, the information and strategies in this chapter can save you a lot of time and frustration.1. Define Your Goals and ObjectivesTo lay a strong foundation for the successful long-term branding of your nonprofit on the Social Web, you need to define your primary goals and objectives. Are you using social media primarily to raise money? To secure new volunteers? To increase your website traffic? To build your online brand? To foster social good and create social change? Take an hour or two and write down five to ten goals and objectives. This will help you stay focused and give you a baseline against which you can monitor your progress.2. Define Your Metrics and Create a Social Media ROI SpreadsheetOnce you have defined your goals and objectives, create a social media ROI spreadsheet to monitor and report your progress from month to month. In the far left column of the spreadsheet, list the metrics that you want to monitor. Next, create 12 columns for the 12 months. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter. Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. If your nonprofit is on the right track with social media, then you’ll notice an increase in the metrics from month to month over time. If not, then your social media strategy is missing something.3. Create a Google Account and Set Up Google AlertsThe need to have a Google account will come up many times in your social media and mobile technology campaigns. Go to google.com/accounts > Create an account. Once you’ve set up your new Google account, sign up to receive Google Alerts via e-mail on a daily basis at google.com/alerts. Fill out a query to search “everything” for your nonprofit’s name and acronym. You do not need a Google account to receive Google Alerts, but you do need one to manage them. Also, as you’ll see in Chapter 5, you will need a Google account to set up a YouTube Channel properly. Google offers an incredible range of products (google.com/options) that you are likely to experiment with in coming years, so a Google account is a must for any nonprofit.4. Be Consistent When Reserving Vanity URLsConsistency in vanity URLs is important for print materials, e-newsletters, and e-signatures (facebook.com/nonprofitorgs, twitter.com/nonprofitorgs, youtube.com/nonprofitorgs, and so on), although if your nonprofit is just getting started with social media, then you may have some trouble reserving your first choice of vanity URLs because there’s a good chance that it has already been taken. Ideally, your social media vanity URLs should match your website URL, but if your website URL is not available on the big three (Facebook, Twitter, and YouTube), then you may need to get creative. For example, the Latin America Work Group’s website is www.lawg.org, but when the organization was setting up its profiles on Facebook, Twitter, and YouTube, “lawg” was not available on all three sites. So, it went with “lawgaction” instead (facebook.com/lawgaction, twitter.com/lawgaction, and youtube.com/lawgaction).To find out whether the URLs of your choice are available, simply enter your preferred vanity URLs in your Web browser. If you get a message that says, “That page cannot be found,” that means that the URL is available. It’s worth noting that in most cases you will not be able to change social media URLs at a later date, so put some serious thought into these URLs before reserving them. For organizational reasons, you could opt to use the Gmail e-mail account that you created for your nonprofit when setting up your Google account for all social media and mobile technology accounts. It will help you centralize all your efforts and reduce the amount of spam and notification e-mails sent to your work e-mail account. However, if you do opt to use your Gmail e-mail account, protect it fiercely. Go to “Gmail > Settings > Accounts and Import > Grant access to your account” and add an additional staff person (he must have a Gmail e-mail account) to prevent losing access to all your social media and mobile technology profiles and accounts in a worst-case scenario. That said, if you decide to use Gmail e-mail as your login hub, then it is best to not give interns or volunteers access.5. Save Usernames and Passwords in a Secure PlaceCreate a master login sheet. Using a Word or Excel document, create a list of all the usernames, passwords, and vanity URLs for your social media and mobile technology accounts. Make sure that key staff members at your nonprofit have access to the document and that it is saved securely.6. Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media SitesIt’s very important that you invest the time and resources needed to designing a visually distinct, square avatar that matches the overall branding of your nonprofit. Since most nonprofit logos are horizontal, they cannot be used as your avatar on social media sites because they are automatically cropped once they are uploaded. Would you ever put a cropped logo on your website, in your e-mail newsletter, or in print materials? Of course not! Yet every day, nonprofits are sending out hundreds of thousands of tweets and status updates with completely wrecked logos. To begin branding your nonprofit on social media sites properly, start with an avatar that is a square version of your logo. After a year or so of building the brand recognition of your avatar, you can then switch and rotate square photos as avatars to spark curiosity and add variety, as long as they include a smaller version of your logo somewhere in the avatar.7. Learn Basic HTMLBasic knowledge of Hypertext Markup Language (HTML) will make or break your social media campaigns. To add images to your blog, create custom tabs on Facebook, and/or design an e-newsletter template, you need to know basic HTML code. HTML allows you to format text and insert links and images on Web pages. Take a class or sit down for a few hours with a tutorial, just <strong>make sure that your learn <em>basic</em> HTML!</strong>8. Experiment with Social Media DashboardsHootSuite is a Web-based social media dashboard service that allows you to update and monitor Twitter, Facebook, Foursquare, LinkedIn, and WordPress from one dashboard. You can schedule tweets and status updates in advance (ideal for nonprofits with international audiences), easily monitor trending topics, and get access to useful statistics about your brand and its buzz on the Social Web in real time. HootSuite also offers numerous apps, making it compatible with most smartphones and tablets.People who use social media dashboards tend to acclimate and convert for the long term. In fact, more than half of all Twitterers use a third-party dashboard tool to manage their Twitter campaigns. These tools can be incredibly useful and innovative, but make sure that you commit to not wrapping yourself in a HootSuite bubble. These tools are designed for marketers, and sometimes users can lose touch with how their individual supporters experience Twitter, Facebook, Foursquare, and other sites—which is by logging into each site individually. If you are going to use a tool like HootSuite regularly, take a break every so often. You should also never automate content using these tools, or spam each community with the same message. Every social networking community has its own unique ebb and flow, and your supporters have no interest in liking, following, or friending a robot. While these tools can help you streamline your social media campaigns, they have made poor social media managers of many. That said, other well-known social media dashboard tools include TweetDeck, Threadsy, Seesmic, and CoTweet.9. Get Buy-in from Executive StaffFor many nonprofits, getting the green light to use social media, and, more important, to invest the time and resources necessary to launch and maintain a successful social media campaign, is unfortunately still much easier said than done. This is where the age divide often becomes blatantly obvious. Many older executive staff members just don’t get social media. They are deeply entrenched and often stuck in the era of Web 1.0—much to the frustration of some of their younger colleagues.The reality is that social media is no longer new. Many nonprofits are entering their sixth or seventh year of using social media. If your nonprofit is still on the fence about social media, then it is dangerously close to becoming dysfunctional in terms of online communication and fund-raising. Tell your boss that. Show her the stats. Research how other nonprofits with missions and programs similar to yours are using social media, and then let the executive staff clearly know that your nonprofit is falling behind. Be persistent. Social media is not a fad. It is a fundamental shift in how people use the Internet for social good. Failing to participate in the Social Web will be detrimental to your nonprofit in the long term.10. Create a Simple Media PolicyAn organization’s social media policy should provide basic guidelines to staff members and volunteers about what is appropriate to post on social media sites, an overview of privacy and legal issues, and some general rules about using social media during office hours. The overall message should be one of empowerment, not control and restriction. Keep it simple and on the short side. Focus on the big picture and create guidelines that can be applied across many social media tools, such asCommit to high standards of professionalism when representing the organization online. Our goal is to build online communities in order to share our expertise and better serve our mission and programs.Be respectful and polite at all times—even during online disagreements.Delete content that is off-topic or inappropriate in character. When in doubt, get a second opinion.Link to online references and source material often.Acknowledge mistakes quickly.Be honest and authentic.Engage in conversation.Think before you post, and make sure that your content is accurate and factual.Share only content that is meant for public consumption. Don’t discuss programs or campaigns that have not yet been officially launched to the public.Personal use of social media during breaks is allowed, but use of social media for work purposes must be approved first.Enjoy yourself! If you are not having fun engaging in online communities on behalf of the organization, then don’t do it. Social media is not for every personality type.11. Follow Large Organizations with Mission and Programs Similar to YoursLarge nonprofits usually have the resources to experiment, hire consultants, and get extensive training on what works and what doesn’t. Follow those whose mission and programs are similar to yours, and mimic their work. Nonprofits like Amnesty International, PETA, the American Cancer Society, the Sierra Club, and the Susan G. Komen for the Cure excel in online communication. Learn from them. Study their websites and blogs. Experience their online donation process. Subscribe to their e-newsletters. Like them on Facebook. Follow them on Twitter. Almost every action that these nonprofits take online is for a good reason. They know what works and what doesn’t, they are constantly innovating and experimenting, and they are usually one or two steps ahead of most other nonprofits.That said, have realistic expectations. Don’t expect the same results from social media that the large nonprofits have. Their brands are well known and much loved. They usually have enormous e-newsletter lists and multiple communications staff members. For those reasons, large nonprofits have a huge advantage on the Social Web, but you can duplicate their success on a smaller scale.
Social Media and Support by Diedre Smith· A way for people to speak without being ousted especially those in rural communities that can't physically come in but need to discuss their illness through means like the blog or fb. · By the post and conversations that the staff and board create, many will make contact because the people from the organization are not as hidden as before. Which is helpful for those not able to meet the staff in person, its a way to build a bond.· For those in outlining areas sometimes the only access outside their communities or houses is through the internet. Which connects them with other PLWHIV/AIDS and organizations providing them information and support that deal with local matters.· PLWHIV/AIDS will call, email or drop in that need not our services but just to connect because of something they have seen on one of our sites. Therefore providing access to a wider community of PLWHIV/AIDS who traditional find “no need” for our organization.Improved communication: stay in the loop/keep others in the loop, expand your network, enhance collaboration and innovation.
Social Media and Support by Diedre Smith· A way for people to speak without being ousted especially those in rural communities that can't physically come in but need to discuss their illness through means like the blog or fb. · By the post and conversations that the staff and board create, many will make contact because the people from the organization are not as hidden as before. Which is helpful for those not able to meet the staff in person, its a way to build a bond.· For those in outlining areas sometimes the only access outside their communities or houses is through the internet. Which connects them with other PLWHIV/AIDS and organizations providing them information and support that deal with local matters.· PLWHIV/AIDS will call, email or drop in that need not our services but just to connect because of something they have seen on one of our sites. Therefore providing access to a wider community of PLWHIV/AIDS who traditional find “no need” for our organization.Improved communication: stay in the loop/keep others in the loop, expand your network, enhance collaboration and innovation.
Social Media and Support by Diedre Smith· A way for people to speak without being ousted especially those in rural communities that can't physically come in but need to discuss their illness through means like the blog or fb. · By the post and conversations that the staff and board create, many will make contact because the people from the organization are not as hidden as before. Which is helpful for those not able to meet the staff in person, its a way to build a bond.· For those in outlining areas sometimes the only access outside their communities or houses is through the internet. Which connects them with other PLWHIV/AIDS and organizations providing them information and support that deal with local matters.· PLWHIV/AIDS will call, email or drop in that need not our services but just to connect because of something they have seen on one of our sites. Therefore providing access to a wider community of PLWHIV/AIDS who traditional find “no need” for our organization.
In the video we watched, the narrator stated: Blogging takes the power of mass media and puts it in your hands!Share your unique experiences with the world. This can be done anonymously if disclosure is an issue for you.Get a message out: whether it is to galvanize support for a social or policy issue relating to living with HIV (like changes you might want to see to the province’s drug program, health care, funding) or if you are seeking to affect cultural change (to create supportive environments for people living w/ HIV, combatting stigma, solidarity with marginalized populations)Create the news: You can generate news! Posts to the PozBlog are aggregated to google news. SO that means the audience is massive. It can be difficult to get media coverage for events or issues going on in the community and the blog provides us with the ability to cover these events and issues while reaching a wide audience.Provide your perspective: Letter’s to the editor are great. A blog post has the potential to be even greater. Loved something you read in the news? Opposed it? Want to contribute additional view points from the perspective of a person living with HIV? Blog it!Promote upcoming events: this is another great way to encourage people to attend events and provide them with a little more information than an invitation or poster.Most importantly (I think) the more you are able to provide your perspective as a person living with HIV in New Brunswick, the more aware and sensitive New Brunswickers will become to the issues. This will in turn generate support for the work we all do around issues that affect PHAs in NB. Many folks in NB do not believe there are people living w/ HIV in this province. They need to be proven wrong.Lastly, Connect: Blogging provides you with the ability to connect with Bloggers in other locations, whether NFLD, BC or countries in Africa, you can grow your network, increase your readership and generate new opportunities for you and your community.
Social media is not the sole driver of increases but can accelerate growth