Finding Your Social Media Sweet Spot:
We'll steal ideas from B2C and B2B case studies to identify the sweet spot where what YOU want to achieve overlaps with what YOUR COMMUNITY wants. Interactive game included. Don't miss this session!
To get business results using social media, you have to find your sweet spot: where what YOU want to achieve overlaps with what motivates your community. This was a keynote I gave at the http://whatsnextDC.com conference in Jan. 2011.
This slideshow covers the following topics:
- who are bloggers and what do they do
- why partner with bloggers to get your brand out there
- case studies on effective blogger partnerships (travel, technology, food and mom blog industries)
- how to find the right blogger to work with (quantitative and qualitative)
- best practices on reaching out to bloggers
- how to develop long term relationships with bloggers
- types of blogger partnerships
- metrics of evaluating blogger partnerships
- how to work with bloggers before, during, and after campaigns
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
Presentation by Jason Harper of KC Digital Drive for 2015 Hall Center for the Humanities Applied Humanities Bootcamp. (Photo credit on slide 11: Thibaut Oskian)
Compelling graphics are essential to effective web marketing - and social media is by no means an exception!
Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd.
This webinar will cover such topics as:
- The Benefits to Using Social Media
- Basic Fundamentals of Marketing and Design
- Where to find Images and Fonts
- Incorporation of Branding and Consistency
- Creating graphics using free, online alternatives to Photoshop
- Implementing Your Graphics on Twitter and Facebook
How to create content for social media might be the biggest question for business. Learn ways to create content by recycling current marketing efforts, utilizing connections and injecting human thoughts.
Creating content can seem stressful for businesses and this may even be the reason why some businesses and professionals avoid social media. Many businesses and professionals hop on social media, start using it, draw blanks, or just becomes to automated.
To get business results using social media, you have to find your sweet spot: where what YOU want to achieve overlaps with what motivates your community. This was a keynote I gave at the http://whatsnextDC.com conference in Jan. 2011.
This slideshow covers the following topics:
- who are bloggers and what do they do
- why partner with bloggers to get your brand out there
- case studies on effective blogger partnerships (travel, technology, food and mom blog industries)
- how to find the right blogger to work with (quantitative and qualitative)
- best practices on reaching out to bloggers
- how to develop long term relationships with bloggers
- types of blogger partnerships
- metrics of evaluating blogger partnerships
- how to work with bloggers before, during, and after campaigns
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
Presentation by Jason Harper of KC Digital Drive for 2015 Hall Center for the Humanities Applied Humanities Bootcamp. (Photo credit on slide 11: Thibaut Oskian)
Compelling graphics are essential to effective web marketing - and social media is by no means an exception!
Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd.
This webinar will cover such topics as:
- The Benefits to Using Social Media
- Basic Fundamentals of Marketing and Design
- Where to find Images and Fonts
- Incorporation of Branding and Consistency
- Creating graphics using free, online alternatives to Photoshop
- Implementing Your Graphics on Twitter and Facebook
How to create content for social media might be the biggest question for business. Learn ways to create content by recycling current marketing efforts, utilizing connections and injecting human thoughts.
Creating content can seem stressful for businesses and this may even be the reason why some businesses and professionals avoid social media. Many businesses and professionals hop on social media, start using it, draw blanks, or just becomes to automated.
The Social Startup: New strategies for a new worldJD Lasica
JD Lasica's talk about how to create a Social Startup. Tips on how to socialize your startup, including how to hone your core message or value proposition, how to build a community or supporters and why it's important to tell your own story.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
In a series of presentations given to small businesses, I spoke on Social Media. This was a basic presentation to local businesses who wanted to get their start and learn more about using social media for their business
SOCIAL MEDIA AND DESIGN
Graphics play a integral role in defining your brand and driving conversations. The Jupiter Circle Social Media Workshop Series continues with Social Media and Design. We’ll look at what makes a graphic effective on social media, important design considerations, and walk through some of our favorite tools to create graphics. Guest speaker, Nadia Payan from Good Axe.
The presentation is a part of SIGMA's (Special interest group in Marketing at FORE) Knowledge Series. The presentation gives a bird's eye view of social media platforms apart from Facebook available to an SME planning to venture into digital marketing.
The Social Startup: New strategies for a new worldJD Lasica
JD Lasica's talk about how to create a Social Startup. Tips on how to socialize your startup, including how to hone your core message or value proposition, how to build a community or supporters and why it's important to tell your own story.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
In a series of presentations given to small businesses, I spoke on Social Media. This was a basic presentation to local businesses who wanted to get their start and learn more about using social media for their business
SOCIAL MEDIA AND DESIGN
Graphics play a integral role in defining your brand and driving conversations. The Jupiter Circle Social Media Workshop Series continues with Social Media and Design. We’ll look at what makes a graphic effective on social media, important design considerations, and walk through some of our favorite tools to create graphics. Guest speaker, Nadia Payan from Good Axe.
The presentation is a part of SIGMA's (Special interest group in Marketing at FORE) Knowledge Series. The presentation gives a bird's eye view of social media platforms apart from Facebook available to an SME planning to venture into digital marketing.
Redefining PR in the 21st Century:
While many people still relate “public relations” to media relations, “true” PR is about building relationships with stakeholders to benefit your business. This session discusses how digital and social technologies empower you to do this.
Advanced Tactics to Maximize SEO Opportunity:
With organic search results becoming increasingly competitive, this session provides specific tactics that can give you a competitive advantage, with examples and case studies of these practices in action.
Online Community Building and Why My Sociology Degree Wasn't a Waste of Money:
Online communities exist because of usefulness, purpose, and trust. How GovLoop grew from a few passionate friends to 40,000+ members solving everyday problems in government.
Learn why this presentation (all new for 2014) is one of the National DMA’s top 5 “Back by Popular Demand” presentations the last 4 years running….
Do you know…The 9 Immutable Laws of Social Media Marketing?
Do you manage… The 8 stages of Social Media Engagement (and disengagement)?
What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
Leveraging Social Media to Build Better FuturesDavid Hood
Presentation for social entrepreneurs and other future builders from Global Shifts Social Enterprise Conference, December 2012 in Melbourne, Australia.
Presentation to the American Camp Association-Chesapeake section to frame up a half-day workshop on how to use social media (including Facebook, blogs, Twitter and YouTube) to market summer camps.
3 tips to help you create an effective social media campaign that won’t bl...Lisa Harrison
WEBINAR
3 tips to help
you create an
effective social media campaign
that won’t blow your spend
Brisbane training dates
Session One, 18-19 March 2013
North Sydney training dates
Session One, 29-30 April 2013
The how much
Session One: $800 Non-members, $720 Members*
Full qualification: $4,000 Non-members,
$3,600 CCIQ Members and NSW Business Chamber members.*
For further information on Social Media Mastery or to book please call 1300 572 349, or visit
www.abtraining.com.au
This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.
Social Media for Sustainable Business by @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
How to keep prospects engaged throughout the B2B lead lifecycle:
The buyer’s journey is one that should be understood by every B2B marketer. How to develop content to support your marketing efforts and align to the needs of your prospects.
Woodstock to Facebook:
How to Engage the 50+ Online Boomers. They're the fastest growing population on Facebook. How are you talking to a 1/3 of America’s population? How are you activating their passion online? Learn where they are spending their tech time and how they differ from Gen Xers & Millennials.
Building a PR Campaign for the Digital World:
Several case studies of B2B/ B2C companies that built successful digital public relations campaigns, and an explanation of why others failed.
Remarkability, Standing Out From The Crowd:
Discover (or create) what sets you apart from your competition and differentiates your products, company, or brand in the minds of your customers.
Inbound Marketing to Grow Your Business:
Actionable steps businesses can use to take advantage of modern, inbound marketing techniques by optimizing their websites to get found by more prospects and converting higher percentages of these prospects into paying customers.
8. SOCIAL MEDIA
SWEET SPOT!
YOU
• PR
• brand enhancement SOCIAL
• new way of doing MEDIA
business? SWEET
• drive revenue? SPOT
EMPLOYEE CUSTOMERS
• a bit of self-promotion • save money
• expand comms toolset • be part of
• feel more valuable something cool
• easy to participate
14. TWITTER
• 1.8 million followers
• dozens of store accounts
FA C E B O O K
• 443,000 fans
BLOGS
• cooking & CEO blogs
FLICKER
• photo streams
• contests
FOUR SQUARE
• check ins
MOBILE APPS
• iphone and android
AND MORE
15. WHAT CAN YOU STEAL?!
How Whole Foods uses the different tools together to feed
the hungry content beast. They have an editorial calendar
and community manager for each store account.
• Twitter for real-time alerts
• Facebook for less time-sensitive info
• Blog is for recipes and longer content
• Flickr photos & YouTube videos provide more content
19. WHAT CAN YOU STEAL?!
Pepsi has found a win-win sweet spot:
!
! Buzz for their brand and a lift in sales.
!
! Street cred for giving up 30-sec Super Bowl ads.
! A social media campaign fostering social change.
Participants benefit by:
! State-of-the-art, well-organized site.
! Recognition from Pepsi for submitting their projects.
! Further validation by instant sharing with friends to get votes.
! The chance to win $5K to $250K.
21. SOCIAL BY SOCIAL {game instructions }!
Take a piece of paper and draw a line down and across to
turn it into quadrants. Write in each quadrant:
! Define the audience you are trying to engage
! Identify the sweet spot where your goal overlaps with what
motivates them
! Choose the tools you could use for your social media campaign
(blog, Facebook, Twitter, email, etc.)
! Discuss what roles are needed (content creator, editor, moderator,
etc.)
22. WHAT IS THE GOAL FOR YOUR SOCIAL
MEDIA CAMPAIGN?!
3 mins – Heads down, silent writing in quadrants.
5 mins – Share your ideas with the group.
sweet"
audience!
spot!
who will
Social media" execute!
tools!
23. SPEAKER!
Named one of the Most Influential Women
in Technology in 2010, Debbie Weil is an
author, speaker, and corporate social
media consultant based in Washington DC.
EMAIL: debbie.weil@gmail.com
MOBILE: 202.255.1467
WEBSITE: www.debbieweil.com
TWITTER: @debbieweil
24. RESOURCES!
Blogs !
"!
For case studies on how to use social media and tips on writing great content:"
!
Mashable www.mashable.com!
Problogger www.problogger.net!
CopyBlogger www.copyblogger.com"
Seth Godin http://sethgodin.typepad.com !
#!
Books!
"!
Linchpin by Seth Godin!
New Rules of Marketing and PR by David Meerman Scott (2nd ed. 2010)!
Send by David Shipley and Will Schwalbe (on how to use email)!
The Networked Nonprofit by Beth Kanter and Allison Fine!
The Twitter Handbook by Tim O Reilly and Sarah Milstein!
The Corporate Blogging Book by Debbie Weil (download 2010 ed. from Amazon)!