The Now & Next: Future of Engagement report highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence, Social Live Experiences and Collaborative Consumption.
In our individual chapters on the ten frontiers, we start by describing why they are important and how they work; we then examine web platforms and brand programs that point to the future (that is already here); then finish by identifying some of the most important features of that future, with our recommendations on how to benefit from them.
Do subscribe to our email newsletter to receive an invite to download a free copy of the interactive iPad app.
http://peopleslab.mslgroup.com/peoplesinsights/future-of-engagement/
ABOUT THIS REPORT
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
2014 Trends Digest Deck for Digital LeadersIan Crocombe
I summarized all the marketing trends so you didn’t have to!
- Frog Design tech trends 2014
- Most Contagious 2013
- LeWeb Paris December 2013 “The Next 10 Years”
- Journalism, Media and Technology predictions 2014
- eMarketer Key Digital Trends for 2014
- CES 2014 roundup
The last few weeks of 2013 saw a huge number of predictions, trends and lists of priorities for marketing in 2014.
I wanted to understand the digital shifts that are happening, so I digested all these 2014 marketing trends so you didn’t have to!
The big theme I’ve identified for 2014 is going to be “Marketing for a Connected World”, let me know what you think or if you’ve got any comments or questions.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
ABOUT THIS REPORT
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
2014 Trends Digest Deck for Digital LeadersIan Crocombe
I summarized all the marketing trends so you didn’t have to!
- Frog Design tech trends 2014
- Most Contagious 2013
- LeWeb Paris December 2013 “The Next 10 Years”
- Journalism, Media and Technology predictions 2014
- eMarketer Key Digital Trends for 2014
- CES 2014 roundup
The last few weeks of 2013 saw a huge number of predictions, trends and lists of priorities for marketing in 2014.
I wanted to understand the digital shifts that are happening, so I digested all these 2014 marketing trends so you didn’t have to!
The big theme I’ve identified for 2014 is going to be “Marketing for a Connected World”, let me know what you think or if you’ve got any comments or questions.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
SxSW is a two week festival (not a conference) where the best of tech, film, and music collide. It's the "Spring Break for Geeks," the thing you're supposed to get lost in, the way-less-serious and way-more-fun version of TED. It's the only place where you'd find all of these people in a two-week span:
- Vice President Joe Biden,
- DJ/Producer Chainsmokers,
- Billionaire investor Mark Cuban,
- Elon Musk's brother Kimble Musk
- Producer Rick Ross
- CTO of Pixar Steve May,
- Actor Seth Rogan
Can't wait for next year.
Making things is part of who we are. With the possibilities provided by digital media, we’re shifting from random acts of creativity by everyday people to organized initiatives like crowd funding. As innovation challenges are evolving from product attributes to holistic brand design, service design and the experience environment, there’s a need to collaborate with users beyond co-creation. By involving them earlier in the process through observational research and also in the back end of innovation by testing beta products, users can become your partner in innovation.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media
Gamification brings game experience to real world and in non-game contexts aiming at keeping people engaged, making them collaborate, driving their behaviors.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Gamification through stories, examples, numbers, case studies.
Social Media Case Study: Pure Air Lovers Society (PALS) by SuzlonSocial Samosa
The premise of the campaign idea was that if the brand was committed to sustainable development, and India is the home market, then at some point the brand needed to elevate the messaging to more than business, and reach out to an audience that is more than business.
Presented by Baris Gencel and Chris Jones at the Jiao Tong University as part of the DIGITAL FUTURE, Universitas 21 Graduate Research Conference. June 11th 2015.
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
A trip through the evolution of social, a clearly defined understanding of social and how brands are integrating social, a first look at social APIs and some over-simplifications of social for B2B and non-profits.
Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content t...Gaurav Mishra
Three trends are defining the future of crowdsourcing:
1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere.
2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new.
3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services.
For more, see: http://gauravonomics.com/future-crowdsourcing-trends/
SxSW is a two week festival (not a conference) where the best of tech, film, and music collide. It's the "Spring Break for Geeks," the thing you're supposed to get lost in, the way-less-serious and way-more-fun version of TED. It's the only place where you'd find all of these people in a two-week span:
- Vice President Joe Biden,
- DJ/Producer Chainsmokers,
- Billionaire investor Mark Cuban,
- Elon Musk's brother Kimble Musk
- Producer Rick Ross
- CTO of Pixar Steve May,
- Actor Seth Rogan
Can't wait for next year.
Making things is part of who we are. With the possibilities provided by digital media, we’re shifting from random acts of creativity by everyday people to organized initiatives like crowd funding. As innovation challenges are evolving from product attributes to holistic brand design, service design and the experience environment, there’s a need to collaborate with users beyond co-creation. By involving them earlier in the process through observational research and also in the back end of innovation by testing beta products, users can become your partner in innovation.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media
Gamification brings game experience to real world and in non-game contexts aiming at keeping people engaged, making them collaborate, driving their behaviors.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Gamification through stories, examples, numbers, case studies.
Social Media Case Study: Pure Air Lovers Society (PALS) by SuzlonSocial Samosa
The premise of the campaign idea was that if the brand was committed to sustainable development, and India is the home market, then at some point the brand needed to elevate the messaging to more than business, and reach out to an audience that is more than business.
Presented by Baris Gencel and Chris Jones at the Jiao Tong University as part of the DIGITAL FUTURE, Universitas 21 Graduate Research Conference. June 11th 2015.
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
A trip through the evolution of social, a clearly defined understanding of social and how brands are integrating social, a first look at social APIs and some over-simplifications of social for B2B and non-profits.
Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content t...Gaurav Mishra
Three trends are defining the future of crowdsourcing:
1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere.
2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new.
3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services.
For more, see: http://gauravonomics.com/future-crowdsourcing-trends/
Digital Revolution and Consumer Trends for 2013 Own Company
Whirlpool EMEA presents: Digital School, Lesson 9 | Consumer Trends 2013.
- Generation G
- Point & Know
- Maturialism
- Social Lite
- Pricing Pandemonium
- Be Ethical
- Be Faster & Friendly
- Second screen
- Data shaped
- The mass and the virgin Consumers
Digital technology is constantly changing. So are our ways of communicating with each other and brands. This is a look at the top trends to watch as we head into 2011.
Whirlpool EMEA presents: Digital School, Lesson 5: What is a UGC?
In this lesson, we explain how the methods of use and the production of content has completely changed over the last few years.
People as passive spectators have become producers of content: everyone has access to a camera and software for the in-house development of multimedia content.The explosion of platforms such as YouTube, Flickr and Instagram, etc. ... has enabled everyone to become a content maker.
The contents of the web are often remixed or characterized by fads that follow an unstoppable collective stream. This stream produces new content out of old, which inevitably impacts on the life of the brands.
This week, we distill insights around LEGO CUUSOO - a global crowdsourcing platform that invites adults to submit and vote for new product designs.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Welcome to the first episode of Digital Trends.
Find out the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* #EndSARS #SARSMUSTEND
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
This is the 1st episode of Digital Trends.
It records the latest digital trends that both brands and consumers are currently engaging.
Below is the layout:
1. #EndSARS #SARSMUSTEND
2. Topical Trends
3. Tech Trends
4. Social Media Marketing Trends
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Is Technology Removing the ‘Care’ from Healthcare?MSL
We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of the NHS?
New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process.
An enquiry led by US cardiologist, geneticist and digital medicine expert, Dr Eric Topol, explores how to support the deployment of digital healthcare technologies throughout the NHS.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
A look inside the endless debate between traditional and digital media.
For more information write to Joshua Gardner, Vice President & North American Lead, Global Energy Practice, MSL | joshua.gardner@mslgroup.com
SCOTUS Launches New Economy with Legalized Sports BettingMSL
In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment.
To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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1. TEN FRONTIERS
FOR THE FUTURE
OF ENGAGEMENT
Gaurav Mishra,
Shanghai
Nidhi Makhija,
Mumbai
Pascal Beucler,
Paris
2. MSLGROUP’S INSIGHTS NETWORK
For more than a year, 100+ MSLGROUP planners have been sharing inspiring projects on social
data, crowdsourcing, storytelling and citizenship on an internal crowdsourcing platform.
Citizenship
Crowdsourcing
Social Data
Storytelling
3. MSLGROUP’S INSIGHTS NETWORK
For more than a year, we have been synthesizing these community-curated insights into weekly
case studies and quarterly magazines.
MSLGROUP’S INSIGHTS
NETWORK
100+ MSLGROUP planners share
and discuss inspiring projects on
social data, crowdsourcing,
storytelling and citizenship.
PEOPLE’S INSIGHTS QUARTERLY
MAGAZINE
Every quarter, we compile the best
insights from the Insights Network,
along with original research, in a
magazine.
PEOPLE’S INSIGHTS WEEKLY
REPORT
Every week, we curate
conversations around one project, on
the MSLGROUP Insights Network
and the broader social web.
4. NOW & NEXT: FUTURE OF ENGAGEMENT
We have now synthesized a year’s worth of insights from the 100+ planners on MSLGROUP’s
Insights Network into an annual report on the ten frontiers for the future of engagement.
1. Crowdfunding
2. Behavior
Change
Games
3. Collaborative
Social
Innovation
4. Grassroots
Change
Movements
5. Co-creation
Communities
6. Social
Curation
7. Transmedia
Storytelling
8. Collective
Intelligence
9. Social Live
Experiences
10. Collaborative
Consumption
Photos from p22earl, nanpalmero, grafixer, untitlism, ngmmemuda, peterhellberg, xavitalleda, jodiejaye, pochacco20, seyyed_mostafa_zamani on Flickr.
6. #1. CROWDFUNDING
Inspiring people to collectively fund
projects they are passionate about and
help bring them to life.
Photo from p22earl on Flickr. SlideShare report.
7. #1. CROWDFUNDING
Kickstarter uses the power of community
to fund creative projects: everything from
films, games, and music to art, design,
and technology.
Since its launch in 2009, more than 4.1
million people have pledged over $629
million, funding more than 42,000
creative projects.
Screenshot and video from Kickstarter.
8. #1. CROWDFUNDING
Dodge Dart Registry helps car buyers
invite friends and family to sponsor
individual parts of the car.
Screenshot and video from Dodge Dart Registry.
9. #2 BEHAVIOR CHANGE GAMES
Using game design technique and the
power of communities to motivate
people to achieve challenging tasks in
the real world.
Photo from nanpalmero on Flickr.
10. #2 BEHAVIOR CHANGE GAMES
Screenshot and video from OPower.
Opower helps people save energy and
reduce their electricity bills by comparing
their electricity consumption with friends,
neighbors and people like themselves.
11. #2 BEHAVIOR CHANGE GAMES
Nike Plus enables people to track, share
and compare their activity levels through
a number of sensor enabled devices,
including the Nike Fuel band, which
converts all activity into fuel points.
Screenshot and video from Nike Plus.
12. #3 COLLABORATIVE SOCIAL INNOVATION
Synthesizing community contributions to
co-create innovative and sustainable
solutions around a shared purpose.
Photo from grafixer on Flickr. SlideShare report.
13. #3 COLLABORATIVE SOCIAL INNOVATION
OpenIDEO is an open innovation
platform that use innovation consulting
firm IDEO’s design thinking methodology
to create solutions for social impact.
Screenshot and video from OpenIDEO.
14. #3 COLLABORATIVE SOCIAL INNOVATION
Spark the Rise is Mahindra Group’s
online platform for changemakers across
India to connect with one another,
collaborate and exchange ideas, procure
volunteers and donors, and to compete
for monthly grants.
Screenshot and video from Mahindra Spark the Rise.
15. #4 GRASSROOTS CHANGE MOVEMENTS
Inspiring people to act as change agents
in a way that their actions can be
aggregated or coordinated, leading to
significant impact and meaningful
change.
Photo from untitlism on Flickr. SlideShare report.
16. #4 GRASSROOTS CHANGE MOVEMENTS
Earth Hour by WWF inspires a global
community of millions of people in 7,000
cities and towns across 150 countries to
switch lights off for an hour every year
as a global show of concern for the
environment.
Screenshot and video from WWF Earth Hour.
17. #4 GRASSROOTS CHANGE MOVEMENTS
Alpenliebe Kindness Movement inspires
millions of Chinese youth to share,
appreciate and engage in everyday acts
of kindness, and create positive power.
Screenshot and video from Alpenliebe Kindness Movement.
18. #5 CO-CREATION COMMUNITIES
Synthesizing community contributions to
create new artifacts including books,
movies, music, art, software, products
and solutions.
Photo from ngmmemuda on Flickr. SlideShare report.
19. #5 CO-CREATION COMMUNITIES
Maker Faire is a global network of
events for makers -- tech enthusiasts,
crafters, educators, tinkerers, hobbyists,
engineers, authors, artists, students, and
commercial exhibitors -- to show what
they have made and to share what they
have learned.
Screenshot and video from MakerFaire.
20. #5 CO-CREATION COMMUNITIES
Volkswagen China created the People’s
Car project to crowdsource ideas for the
car of the future from Chinese
consumers, then created three concept
cars, based on these ideas.
Screenshot and video from Volkswagen.
21. #6 SOCIAL CURATION
Aggregating, organizing and sharing
content created by others to add
context, narrative and meaning to it.
Photo from peterhellberg on Flickr. SlideShare report.
22. #6 SOCIAL CURATION
The Olympics Athletes Hub curates the
social profiles of Olympics athletes, to
make it easy for fans to discover, follow
and engage with them.
Screenshot and video from Olympics Athletes Hub.
23. #6 SOCIAL CURATION
Pepsi Pulse has transformed the Pepsi
homepage into an interactive pop culture
dashboard driven by social media, a
mashup of original articles about pop
culture and live performances, content
from Pepsi’s many celebrity endorsers,
and relevant fan content, including
content tagged with #livefornow.
Screenshot and video from Pepsi Pulse.
24. #7 TRANSMEDIA STORYTELLING
Sharing interlocking parts of a
storyworld on different media channels
to create an immersive experience and
drive participation, action and loyalty.
Photo from xavitalleda on Flickr. SlideShare report.
25. #7 TRANSMEDIA STORYTELLING
Pottermore is an immersive experience
for fans to explore the universe of the
Harry Potter books, through additional
content, games and quizzes.
Screenshot and video from Pottermore.
26. #7 TRANSMEDIA STORYTELLING
Bing’s Decode with Jay-Z campaign
brought every page of Jay-Z’s new book,
Decode, into both the real world – on
New Orleans rooftops, Miami swimming
pools, Manhattan billboards – and into
an online contest built on the Bing Maps
platform.
Screenshot and video from Bing Decode JayZ.
27. #8 COLLECTIVE INTELLIGENCE
Synthesizing search, social and sensor
data streams into insights about our
behaviors in relation to relevant others to
guide smarter actions.
Photo from jodiejaye on Flickr. SlideShare report.
28. #8 COLLECTIVE INTELLIGENCE
Google Flu Trends uses aggregated
Google search data to estimate current
flu activity around the world in near real-
time.
Screenshot and video from Google Flu Trends.
29. #8 COLLECTIVE INTELLIGENCE
Audi partnered with MIT to create a
Road Frustration Index based on traffic
and weather conditions, reported
accidents and driver sentiment from
social data.
Screenshot and video from Audi.
30. #9 SOCIAL LIVE EXPERIENCES
Blending technology, community and
location to create immersive
experiences that blur the boundaries
between online and offline.
Photo from pochacco20 on Flickr. SlideShare report.
31. #9 SOCIAL LIVE EXPERIENCES
The Hamburg Philharmonic Orchestra
created a unique concert with musicians
spread all over the city, and the music
being synced in real time online.
However, many of these initiatives
haven’t fully integrated social sharing
and community building into the
experience yet.
Screenshot and video from Hamburg Philharmonic Orchestra.
32. #9 SOCIAL LIVE EXPERIENCES
Anthon Berg used iPads in store to get
customers to commit to doing small acts
of generosity for friends and family
members on a Facebook app, in return
for free chocolate.
Screenshot and video from Anthon Berg.
33. #10 COLLABORATIVE CONSUMPTION
Using technology and community to
enable people to share, sell, rent, swap,
barter and gift spaces, products,
services and experiences.
Photo from seyyed_mostafa_zamani on Flickr. SlideShare report.
34. #10 COLLABORATIVE CONSUMPTION
SkillShare has created a social learning
platform where people with professional
skills can offer online classes for a fees,
to others around the world.
Screenshot and video from SkillShare.
35. #10 COLLABORATIVE CONSUMPTION
Patagonia and eBay have partnered to
create the Common Threads initiative to
enable customers to sell their used
Patagonia clothes and gear to others on
eBay.
Screenshot and video from Patagonia + eBay Common Threads.
37. #1: INSPIRATION FROM EVERYONE
People -- citizens and consumers,
changemakers and entrepreneurs,
artists and hackers – are creating the
future of engagement, not organizations
and corporations.
Organizations can learn best practices
from entrepreneurs and changemakers
and adapt them in their own
engagement efforts.
Photo from uggboy on Flickr.
38. #2: SHARED PURPOSE AND SELF-IMPROVEMENT
The shared purpose that fuels
engagement is either a sense of
citizenship, or a desire for self-
improvement.
Corporations need to tap into both these
motivations, design purpose-inspired
platforms and programs, and leverage
networked technologies to engage
people.
Photo from camdiluv on Flickr.
39. #3: BRANDS AS MEDIA PLATFORMS
Media organizations are far from dead;
instead, they are almost always in the
forefront of digital media innovation,
often in partnership with social
networking platforms.
Corporations must learn the skills and
mindset needed to create long-term
platforms, instead of limiting themselves
to creating short-term programs that fit
more easily into the tried and tested
framework of a campaign.
Photo from jdhancock on Flickr.
40. #4: CORPORATIONS AS VENTURE CAPITALISTS
Entrepreneurs are creating niche social
platforms to connect people in
innovative ways and specialized
software solutions to help organizations
engage people with in more meaningful
ways.
Corporations need to behave like
venture capitalists and partner with,
invest in and acquire a portfolio of
innovative startups in order to future-
proof their engagement strategy.
Photo by werkunz on Flickr
41. #5: INSPIRATION FROM EVERYWHERE
The platforms and programs that point to
the future of engagement are originating
not only in the US, but from all over the
world, including Europe, Asia and Latin
America.
This means that US-based
organizations must plan to not only
replicate their US engagement strategy
in other markets, but also learn from
innovations in other markets.
Photo from gsfc on Flickr.
42. LET’S STAY IN
TOUCH!
Pascal Beucler
SVP and Chief Strategy Officer, MSLGROUP
pascal.beucler@mslgroup.com
@pbeucler on Twitter