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From Social Media Marketing to Stimulating Social Actions by Augustine Fou
1. What if ?
Social Media Social
Marketing Actions
Is “digital” your philosophy?
2. Venues come and go
friendster
facebook (red)
vs
myspace myspace (blue)
facebook
3. Action: Create, Refine
Community polices itself via
“flag as inappropriate” link
Community edits and refines
the content over time
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4. Action: Curate, Tag
Digg.com – news that others
are reading and sharing
Delicious bookmarks – what
others find valuable and tag
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5. Action: Filter, Prioritize
Yelp.com – filtering up the
best restaurants
User reviews and discovery
based on others’ actions
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8. Action: Problem-Solve
Crowdsourced design
Collective problem-solving to
tackle difficult challenge
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9. Social Actions are more effective
Paid Advertising Social Actions
10k Impressions People telling people can lead
to the same 1 action
0.001% click-rate
Share, recommend,
comment, rate, like,
etc.
1 action (go to website) 1 action (go to website)
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10. So What?
“Social media sites come and go. Instead
of just sticking ads on social networks,
what if we marketers focused on
stimulating more social actions – „sharing,
like-ing, discussing, etc.‟”
- Dr. Augustine Fou
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11. Dr. Augustine Fou – Chief Digital Strategist
Dr. Augustine Fou is an industry-recognized
thought leader in digital strategy, search and
social media marketing and former Group Chief
Digital Officer of Omnicom's Healthcare
Consultancy Group. Dr. Fou has over 16 years of
management consulting and digital strategy
consulting experience, advising CMOs, marketing
executives, and global brands.
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
LinkedIn: http://www.linkedin.com/in/augustinefou
October 19, 2012 11
acfou@mktsci.com