SlideShare a Scribd company logo

Managing Your Social Channels

•Download as PPTX, PDF•
•
CrushIQ
CrushIQ
TechnologyBusiness
1 of 11
Managing Social Media Channels For Your Business Nisha Chittal November 14, 2011 Crush IQ, Washington DC @NishaChittal
Who am I? A little about me… A little about Travel Channel… • Social Media Manager at • World’s leading travel media brand Travel Channel • 8 Facebook pages • Working on social media • 6 Twitter handles strategy for brands for the • Over 5 million Facebook fans last 4+ years • Over 1 million Twitter followers • YouTube, Tumblr, Foursquare, Instagram, Pinterest • Some of our shows: No Reservations, Bizarre Foods, Man v Food Nation, Off Limits
What is your goal in social media? Your goal might be… • Drive sales • Drive ratings • Just drive awareness • Drive actions (sign petitions, donate money, register for an event) Your goal should NOT be: getting a million fans.
Your primary goal in social media should be to build a community of people passionate about your brand. Your business goals are second.
Listen before you talk • Hootsuite or Tweetdeck to monitor daily brand mentions and publish updates – Set up columns for hashtags & relevant Twitter lists • Sysomos or Radian6 to capture broader discussion across the web about your brand
Establish your playbook. Put it in writing. What platforms will you engage on? How often will you post on each platform? Twice a week ? Twice a day? What do you want your “voice” to be? What is your response/comment policy? What types of content? Video? Photo? Polls?
Get the basics set up • Allocate resources – Not just your intern, or your CEO’s kid • Page Descriptions • Comment Policies • Landing Tabs • Fresh Content • Promotion (TV, website, email, print materials) See Hubspot’s “Anatomy of A Successful Facebook Page”
You’ve got fans – now keep them engaged • Content that adds value • Regular Features / Traditions • Invite users to participate • Exclusive content • Access to talent/experts
With every post, ask yourself: Is this interesting, entertaining, or somehow providing value to people? Two secrets to boosting interactions:  Clear call to action (like, comment, share)  Rich media (link, photo, video) More interactions ↔ More impressions
Remember to be human… At the end of the day, social media is still just that: people talking to people.
Questions?

Recommended

Creating Excitement for Public Programs through Digital Engagement - KU Hall ...
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Creating Excitement for Public Programs through Digital Engagement - KU Hall ...
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
 
Social media for startups
Social media for startupsSocial media for startups
Social media for startupsMohamed Salem Korayem
 
Boucher College Slide Deck September 21st, 2011
Boucher College Slide Deck September 21st, 2011Boucher College Slide Deck September 21st, 2011
Boucher College Slide Deck September 21st, 2011BillGreenbaum
 
Debbie Weil, Wordbiz
Debbie Weil, WordbizDebbie Weil, Wordbiz
Debbie Weil, WordbizTod Plotkin
 
Getting Social
Getting SocialGetting Social
Getting SocialGary Hess
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for BusinessJanet Fouts
 
Leadership Waterloo Region Presentation
Leadership Waterloo Region Presentation Leadership Waterloo Region Presentation
Leadership Waterloo Region Presentation Stryve Digital Marketing
 
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldThe Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldJD Lasica
 

Recommended

Creating Excitement for Public Programs through Digital Engagement - KU Hall ...
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Creating Excitement for Public Programs through Digital Engagement - KU Hall ...
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
 
Social media for startups
Social media for startupsSocial media for startups
Social media for startupsMohamed Salem Korayem
 
Boucher College Slide Deck September 21st, 2011
Boucher College Slide Deck September 21st, 2011Boucher College Slide Deck September 21st, 2011
Boucher College Slide Deck September 21st, 2011BillGreenbaum
 
Debbie Weil, Wordbiz
Debbie Weil, WordbizDebbie Weil, Wordbiz
Debbie Weil, WordbizTod Plotkin
 
Getting Social
Getting SocialGetting Social
Getting SocialGary Hess
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for BusinessJanet Fouts
 
Leadership Waterloo Region Presentation
Leadership Waterloo Region Presentation Leadership Waterloo Region Presentation
Leadership Waterloo Region Presentation Stryve Digital Marketing
 
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldThe Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldJD Lasica
 
Shareka roberts resume 3
Shareka roberts resume 3Shareka roberts resume 3
Shareka roberts resume 3Shareka Roberts
 
Pinterest for the Technical Communicator
Pinterest for the Technical CommunicatorPinterest for the Technical Communicator
Pinterest for the Technical CommunicatorSTC-Philadelphia Metro Chapter
 
Five ideas for Social UX success
Five ideas for Social UX successFive ideas for Social UX success
Five ideas for Social UX successJD Lasica
 
Utilizing social media for promoting cultural awareness and peace
Utilizing social media for promoting cultural awareness and peace Utilizing social media for promoting cultural awareness and peace
Utilizing social media for promoting cultural awareness and peace Lovette Jam Jacosalem
 
Tbu porto slides
Tbu porto slidesTbu porto slides
Tbu porto slidesJodi Ettenberg
 
Diana Plazas: Global Brand Share
Diana Plazas: Global Brand ShareDiana Plazas: Global Brand Share
Diana Plazas: Global Brand ShareExpion
 
Rethinking Audience: Turning Readers into a Thriving Community
Rethinking Audience: Turning Readers into a Thriving CommunityRethinking Audience: Turning Readers into a Thriving Community
Rethinking Audience: Turning Readers into a Thriving CommunityJodi Ettenberg
 
How to Get Crowd to Fund Your Ideas?
How to Get Crowd to Fund Your Ideas?How to Get Crowd to Fund Your Ideas?
How to Get Crowd to Fund Your Ideas?Konferencija o dobroj ekonomiji | Good Economy Conference
 
What's a Blogger to Do? Content, Search & the Social Web
What's a Blogger to Do? Content, Search & the Social WebWhat's a Blogger to Do? Content, Search & the Social Web
What's a Blogger to Do? Content, Search & the Social WebDan McCarthy
 
Social Media Strategy for Beginners
Social Media Strategy for BeginnersSocial Media Strategy for Beginners
Social Media Strategy for BeginnersCanadaHelps / MyCharityConnects
 
Social media &_engagement_marketing_slideshare
Social media &_engagement_marketing_slideshareSocial media &_engagement_marketing_slideshare
Social media &_engagement_marketing_slidesharecandidmarketer
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - MonctonBlog Atlantic
 
Personal branding abid
Personal branding abidPersonal branding abid
Personal branding abidAbid Mukhlisin
 
IVAA Social Media Seminar
IVAA Social Media SeminarIVAA Social Media Seminar
IVAA Social Media SeminarNerida Gill
 
371 seminar1 kentanderson
371 seminar1 kentanderson371 seminar1 kentanderson
371 seminar1 kentandersonSociety for Scholarly Publishing
 
Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...
Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...
Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...Business Development Institute
 
Social media turbo boost workshop
Social media turbo boost workshopSocial media turbo boost workshop
Social media turbo boost workshopNerida Gill
 
Social media marketing_hks
Social media marketing_hksSocial media marketing_hks
Social media marketing_hksWomen Online
 
Digitalstrategygivecamp 120506111603-phpapp02
Digitalstrategygivecamp 120506111603-phpapp02Digitalstrategygivecamp 120506111603-phpapp02
Digitalstrategygivecamp 120506111603-phpapp02haramaya university
 
Growing Engaged Communities
Growing Engaged CommunitiesGrowing Engaged Communities
Growing Engaged CommunitiesCiaran Blumenfeld
 
Build Your Tribe
Build Your TribeBuild Your Tribe
Build Your TribeCrushIQ
 
Reality Check
Reality CheckReality Check
Reality CheckCrushIQ
 

More Related Content

What's hot

Shareka roberts resume 3
Shareka roberts resume 3Shareka roberts resume 3
Shareka roberts resume 3Shareka Roberts
 
Five ideas for Social UX success
Five ideas for Social UX successFive ideas for Social UX success
Five ideas for Social UX successJD Lasica
 
Utilizing social media for promoting cultural awareness and peace
Utilizing social media for promoting cultural awareness and peace Utilizing social media for promoting cultural awareness and peace
Utilizing social media for promoting cultural awareness and peace Lovette Jam Jacosalem
 
Diana Plazas: Global Brand Share
Diana Plazas: Global Brand ShareDiana Plazas: Global Brand Share
Diana Plazas: Global Brand ShareExpion
 
Rethinking Audience: Turning Readers into a Thriving Community
Rethinking Audience: Turning Readers into a Thriving CommunityRethinking Audience: Turning Readers into a Thriving Community
Rethinking Audience: Turning Readers into a Thriving CommunityJodi Ettenberg
 
What's a Blogger to Do? Content, Search & the Social Web
What's a Blogger to Do? Content, Search & the Social WebWhat's a Blogger to Do? Content, Search & the Social Web
What's a Blogger to Do? Content, Search & the Social WebDan McCarthy
 
Social media &_engagement_marketing_slideshare
Social media &_engagement_marketing_slideshareSocial media &_engagement_marketing_slideshare
Social media &_engagement_marketing_slidesharecandidmarketer
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - MonctonBlog Atlantic
 
Personal branding abid
Personal branding abidPersonal branding abid
Personal branding abidAbid Mukhlisin
 
IVAA Social Media Seminar
IVAA Social Media SeminarIVAA Social Media Seminar
IVAA Social Media SeminarNerida Gill
 
Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...
Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...
Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...Business Development Institute
 
Social media turbo boost workshop
Social media turbo boost workshopSocial media turbo boost workshop
Social media turbo boost workshopNerida Gill
 
Social media marketing_hks
Social media marketing_hksSocial media marketing_hks
Social media marketing_hksWomen Online
 
Digitalstrategygivecamp 120506111603-phpapp02
Digitalstrategygivecamp 120506111603-phpapp02Digitalstrategygivecamp 120506111603-phpapp02
Digitalstrategygivecamp 120506111603-phpapp02haramaya university
 

What's hot (20)

Shareka roberts resume 3
Shareka roberts resume 3Shareka roberts resume 3
Shareka roberts resume 3
 
Pinterest for the Technical Communicator
Pinterest for the Technical CommunicatorPinterest for the Technical Communicator
Pinterest for the Technical Communicator
 
Five ideas for Social UX success
Five ideas for Social UX successFive ideas for Social UX success
Five ideas for Social UX success
 
Utilizing social media for promoting cultural awareness and peace
Utilizing social media for promoting cultural awareness and peace Utilizing social media for promoting cultural awareness and peace
Utilizing social media for promoting cultural awareness and peace
 
Tbu porto slides
Tbu porto slidesTbu porto slides
Tbu porto slides
 
Diana Plazas: Global Brand Share
Diana Plazas: Global Brand ShareDiana Plazas: Global Brand Share
Diana Plazas: Global Brand Share
 
Rethinking Audience: Turning Readers into a Thriving Community
Rethinking Audience: Turning Readers into a Thriving CommunityRethinking Audience: Turning Readers into a Thriving Community
Rethinking Audience: Turning Readers into a Thriving Community
 
How to Get Crowd to Fund Your Ideas?
How to Get Crowd to Fund Your Ideas?How to Get Crowd to Fund Your Ideas?
How to Get Crowd to Fund Your Ideas?
 
What's a Blogger to Do? Content, Search & the Social Web
What's a Blogger to Do? Content, Search & the Social WebWhat's a Blogger to Do? Content, Search & the Social Web
What's a Blogger to Do? Content, Search & the Social Web
 
Social Media Strategy for Beginners
Social Media Strategy for BeginnersSocial Media Strategy for Beginners
Social Media Strategy for Beginners
 
Social media &_engagement_marketing_slideshare
Social media &_engagement_marketing_slideshareSocial media &_engagement_marketing_slideshare
Social media &_engagement_marketing_slideshare
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - Moncton
 
Personal branding abid
Personal branding abidPersonal branding abid
Personal branding abid
 
IVAA Social Media Seminar
IVAA Social Media SeminarIVAA Social Media Seminar
IVAA Social Media Seminar
 
371 seminar1 kentanderson
371 seminar1 kentanderson371 seminar1 kentanderson
371 seminar1 kentanderson
 
Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...
Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...
Eric Rehl, Robert W Baird Presentation - BDI 4/14/11 Financial Services Socia...
 
Social media turbo boost workshop
Social media turbo boost workshopSocial media turbo boost workshop
Social media turbo boost workshop
 
Social media marketing_hks
Social media marketing_hksSocial media marketing_hks
Social media marketing_hks
 
Digitalstrategygivecamp 120506111603-phpapp02
Digitalstrategygivecamp 120506111603-phpapp02Digitalstrategygivecamp 120506111603-phpapp02
Digitalstrategygivecamp 120506111603-phpapp02
 
Growing Engaged Communities
Growing Engaged CommunitiesGrowing Engaged Communities
Growing Engaged Communities
 

Viewers also liked

Build Your Tribe
Build Your TribeBuild Your Tribe
Build Your TribeCrushIQ
 
Reality Check
Reality CheckReality Check
Reality CheckCrushIQ
 
Google+ Pages for Business
Google+ Pages for BusinessGoogle+ Pages for Business
Google+ Pages for BusinessCrushIQ
 
How to Make Your Profile Magnetic, LinkedIn
How to Make Your Profile Magnetic, LinkedInHow to Make Your Profile Magnetic, LinkedIn
How to Make Your Profile Magnetic, LinkedInCrushIQ
 
The Social Strategy Map
The Social Strategy MapThe Social Strategy Map
The Social Strategy MapCrushIQ
 
Bing Socializing Search
Bing Socializing SearchBing Socializing Search
Bing Socializing SearchCrushIQ
 
Social Media Law
Social Media LawSocial Media Law
Social Media LawCrushIQ
 

Viewers also liked (7)

Build Your Tribe
Build Your TribeBuild Your Tribe
Build Your Tribe
 
Reality Check
Reality CheckReality Check
Reality Check
 
Google+ Pages for Business
Google+ Pages for BusinessGoogle+ Pages for Business
Google+ Pages for Business
 
How to Make Your Profile Magnetic, LinkedIn
How to Make Your Profile Magnetic, LinkedInHow to Make Your Profile Magnetic, LinkedIn
How to Make Your Profile Magnetic, LinkedIn
 
The Social Strategy Map
The Social Strategy MapThe Social Strategy Map
The Social Strategy Map
 
Bing Socializing Search
Bing Socializing SearchBing Socializing Search
Bing Socializing Search
 
Social Media Law
Social Media LawSocial Media Law
Social Media Law
 

Similar to Managing Your Social Channels

Introduction to social media for Not for Profits
Introduction to social media for Not for ProfitsIntroduction to social media for Not for Profits
Introduction to social media for Not for ProfitsDigital Enterprise Program
 
Introduction to Social Media for Not-for-Profits
Introduction to Social Media for Not-for-ProfitsIntroduction to Social Media for Not-for-Profits
Introduction to Social Media for Not-for-ProfitsBen Teoh
 
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
 
Social Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantageSocial Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantage@chrisboyer LLC
 
Community Training Institute Presentation - Social Media Level 2
Community Training Institute Presentation - Social Media Level 2Community Training Institute Presentation - Social Media Level 2
Community Training Institute Presentation - Social Media Level 2Cooper Koch
 
Saving More Lives: Social Media Breakthrough Strategies
Saving More Lives: Social Media Breakthrough StrategiesSaving More Lives: Social Media Breakthrough Strategies
Saving More Lives: Social Media Breakthrough StrategiesBarkWorld Expo
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSociality Squared
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmediaibrand mk
 
Meaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLCMeaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLCMythology LLC
 
The Jewish Leadership Council - Leading In 30 May 2013
The Jewish Leadership Council - Leading In 30 May 2013The Jewish Leadership Council - Leading In 30 May 2013
The Jewish Leadership Council - Leading In 30 May 2013Esther Kustanowitz
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...CanadaHelps / MyCharityConnects
 
What does a good comms strategy look like?
What does a good comms strategy look like?What does a good comms strategy look like?
What does a good comms strategy look like?CharityComms
 
Social Media Best Practices for Non Profits
Social Media Best Practices for Non ProfitsSocial Media Best Practices for Non Profits
Social Media Best Practices for Non Profitsfelicelam
 
Getting in the swim - Effective management of social media
Getting in the swim - Effective management of social mediaGetting in the swim - Effective management of social media
Getting in the swim - Effective management of social mediaMiller Social Media
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaCosmic
 
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Engagement Strategies, LLC
 
7 Steps to World-Changing Digital Communication
7 Steps to World-Changing Digital Communication7 Steps to World-Changing Digital Communication
7 Steps to World-Changing Digital CommunicationGovLoop
 
Jumpstart Interactive: Social Media for Charities 1110
Jumpstart Interactive: Social Media for Charities 1110Jumpstart Interactive: Social Media for Charities 1110
Jumpstart Interactive: Social Media for Charities 1110Brighton College
 

Similar to Managing Your Social Channels (20)

Introduction to social media for Not for Profits
Introduction to social media for Not for ProfitsIntroduction to social media for Not for Profits
Introduction to social media for Not for Profits
 
Introduction to Social Media for Not-for-Profits
Introduction to Social Media for Not-for-ProfitsIntroduction to Social Media for Not-for-Profits
Introduction to Social Media for Not-for-Profits
 
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
 
Social Media Builds Community
Social Media Builds CommunitySocial Media Builds Community
Social Media Builds Community
 
Social Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantageSocial Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantage
 
Community Training Institute Presentation - Social Media Level 2
Community Training Institute Presentation - Social Media Level 2Community Training Institute Presentation - Social Media Level 2
Community Training Institute Presentation - Social Media Level 2
 
Saving More Lives: Social Media Breakthrough Strategies
Saving More Lives: Social Media Breakthrough StrategiesSaving More Lives: Social Media Breakthrough Strategies
Saving More Lives: Social Media Breakthrough Strategies
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual Marketing
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmedia
 
Meaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLCMeaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLC
 
Planning for Social Media Advocacy
Planning for Social Media AdvocacyPlanning for Social Media Advocacy
Planning for Social Media Advocacy
 
The Jewish Leadership Council - Leading In 30 May 2013
The Jewish Leadership Council - Leading In 30 May 2013The Jewish Leadership Council - Leading In 30 May 2013
The Jewish Leadership Council - Leading In 30 May 2013
 
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
MyCharityConnects Toronto - Back to Basics: Developing a Social Media Strateg...
 
What does a good comms strategy look like?
What does a good comms strategy look like?What does a good comms strategy look like?
What does a good comms strategy look like?
 
Social Media Best Practices for Non Profits
Social Media Best Practices for Non ProfitsSocial Media Best Practices for Non Profits
Social Media Best Practices for Non Profits
 
Getting in the swim - Effective management of social media
Getting in the swim - Effective management of social mediaGetting in the swim - Effective management of social media
Getting in the swim - Effective management of social media
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
 
7 Steps to World-Changing Digital Communication
7 Steps to World-Changing Digital Communication7 Steps to World-Changing Digital Communication
7 Steps to World-Changing Digital Communication
 
Jumpstart Interactive: Social Media for Charities 1110
Jumpstart Interactive: Social Media for Charities 1110Jumpstart Interactive: Social Media for Charities 1110
Jumpstart Interactive: Social Media for Charities 1110
 

More from CrushIQ

Writing the Perfect Press Release, PRNewswire
Writing the Perfect Press Release, PRNewswireWriting the Perfect Press Release, PRNewswire
Writing the Perfect Press Release, PRNewswireCrushIQ
 
Recruiting Interactives and Workforce Trends
Recruiting Interactives and Workforce TrendsRecruiting Interactives and Workforce Trends
Recruiting Interactives and Workforce TrendsCrushIQ
 
Timline Insights
Timline Insights Timline Insights
Timline Insights CrushIQ
 
Marketing Successfully on Facebook
Marketing Successfully on Facebook Marketing Successfully on Facebook
Marketing Successfully on Facebook CrushIQ
 
23 Hubspot Grader
23 Hubspot Grader23 Hubspot Grader
23 Hubspot GraderCrushIQ
 
21 Facebook Insights
21 Facebook Insights21 Facebook Insights
21 Facebook InsightsCrushIQ
 
Socialbakers
SocialbakersSocialbakers
SocialbakersCrushIQ
 
From Publicity to Real Public Relations
From Publicity to Real Public RelationsFrom Publicity to Real Public Relations
From Publicity to Real Public RelationsCrushIQ
 
Social Media Law
Social Media LawSocial Media Law
Social Media LawCrushIQ
 
5a ellie intro
5a ellie intro5a ellie intro
5a ellie introCrushIQ
 
Mobility for Business
Mobility for BusinessMobility for Business
Mobility for BusinessCrushIQ
 
Boost Your Business with LinkedIn
Boost Your Business with LinkedInBoost Your Business with LinkedIn
Boost Your Business with LinkedInCrushIQ
 

More from CrushIQ (12)

Writing the Perfect Press Release, PRNewswire
Writing the Perfect Press Release, PRNewswireWriting the Perfect Press Release, PRNewswire
Writing the Perfect Press Release, PRNewswire
 
Recruiting Interactives and Workforce Trends
Recruiting Interactives and Workforce TrendsRecruiting Interactives and Workforce Trends
Recruiting Interactives and Workforce Trends
 
Timline Insights
Timline Insights Timline Insights
Timline Insights
 
Marketing Successfully on Facebook
Marketing Successfully on Facebook Marketing Successfully on Facebook
Marketing Successfully on Facebook
 
23 Hubspot Grader
23 Hubspot Grader23 Hubspot Grader
23 Hubspot Grader
 
21 Facebook Insights
21 Facebook Insights21 Facebook Insights
21 Facebook Insights
 
Socialbakers
SocialbakersSocialbakers
Socialbakers
 
From Publicity to Real Public Relations
From Publicity to Real Public RelationsFrom Publicity to Real Public Relations
From Publicity to Real Public Relations
 
Social Media Law
Social Media LawSocial Media Law
Social Media Law
 
5a ellie intro
5a ellie intro5a ellie intro
5a ellie intro
 
Mobility for Business
Mobility for BusinessMobility for Business
Mobility for Business
 
Boost Your Business with LinkedIn
Boost Your Business with LinkedInBoost Your Business with LinkedIn
Boost Your Business with LinkedIn
 

Recently uploaded

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAndikSusilo4
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Alan Dix
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
Key Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxKey Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxLBM Solutions
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxnull - The Open Security Community
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2Hyundai Motor Group
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 

Recently uploaded (20)

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & Application
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
Key Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxKey Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptx
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
 
Vulnerability_Management_GRC_by Sohang Sengupta.pptx
Vulnerability_Management_GRC_by Sohang Sengupta.pptxVulnerability_Management_GRC_by Sohang Sengupta.pptx
Vulnerability_Management_GRC_by Sohang Sengupta.pptx
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 

Managing Your Social Channels

  • 1. Managing Social Media Channels For Your Business Nisha Chittal November 14, 2011 Crush IQ, Washington DC @NishaChittal
  • 2. Who am I? A little about me… A little about Travel Channel… • Social Media Manager at • World’s leading travel media brand Travel Channel • 8 Facebook pages • Working on social media • 6 Twitter handles strategy for brands for the • Over 5 million Facebook fans last 4+ years • Over 1 million Twitter followers • YouTube, Tumblr, Foursquare, Instagram, Pinterest • Some of our shows: No Reservations, Bizarre Foods, Man v Food Nation, Off Limits
  • 3. What is your goal in social media? Your goal might be… • Drive sales • Drive ratings • Just drive awareness • Drive actions (sign petitions, donate money, register for an event) Your goal should NOT be: getting a million fans.
  • 4. Your primary goal in social media should be to build a community of people passionate about your brand. Your business goals are second.
  • 5. Listen before you talk • Hootsuite or Tweetdeck to monitor daily brand mentions and publish updates – Set up columns for hashtags & relevant Twitter lists • Sysomos or Radian6 to capture broader discussion across the web about your brand
  • 6. Establish your playbook. Put it in writing. What platforms will you engage on? How often will you post on each platform? Twice a week ? Twice a day? What do you want your “voice” to be? What is your response/comment policy? What types of content? Video? Photo? Polls?
  • 7. Get the basics set up • Allocate resources – Not just your intern, or your CEO’s kid • Page Descriptions • Comment Policies • Landing Tabs • Fresh Content • Promotion (TV, website, email, print materials) See Hubspot’s “Anatomy of A Successful Facebook Page”
  • 8. You’ve got fans – now keep them engaged • Content that adds value • Regular Features / Traditions • Invite users to participate • Exclusive content • Access to talent/experts
  • 9. With every post, ask yourself: Is this interesting, entertaining, or somehow providing value to people? Two secrets to boosting interactions:  Clear call to action (like, comment, share)  Rich media (link, photo, video) More interactions ↔ More impressions
  • 10. Remember to be human… At the end of the day, social media is still just that: people talking to people.