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Managing Your Social Channels
The document discusses managing social media channels for businesses. It recommends establishing clear goals for social media, such as driving awareness, sales, or actions. The primary goal should be building a passionate community around the brand. It also recommends listening to conversations about the brand, establishing a content strategy and posting schedule, and getting the basic social profiles set up properly. Finally, it suggests engaging fans with valuable, interesting content and clear calls to action to boost interactions and impressions.
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Managing Your Social Channels
- 1. Managing Social Media ChannelsFor Your Business Nisha Chittal November 14, 2011 Crush IQ, Washington DC @NishaChittal
- 2. Who am I? Alittle about me… A little about Travel Channel… • Social Media Manager at • World’s leading travel media brand Travel Channel • 8 Facebook pages • Working on social media • 6 Twitter handles strategy for brands for the • Over 5 million Facebook fans last 4+ years • Over 1 million Twitter followers • YouTube, Tumblr, Foursquare, Instagram, Pinterest • Some of our shows: No Reservations, Bizarre Foods, Man v Food Nation, Off Limits
- 3. What is yourgoal in social media? Your goal might be… • Drive sales • Drive ratings • Just drive awareness • Drive actions (sign petitions, donate money, register for an event) Your goal should NOT be: getting a million fans.
- 4. Your primary goalin social media should be to build a community of people passionate about your brand. Your business goals are second.
- 5. Listen before youtalk • Hootsuite or Tweetdeck to monitor daily brand mentions and publish updates – Set up columns for hashtags & relevant Twitter lists • Sysomos or Radian6 to capture broader discussion across the web about your brand
- 6. Establish your playbook.Put it in writing. What platforms will you engage on? How often will you post on each platform? Twice a week ? Twice a day? What do you want your “voice” to be? What is your response/comment policy? What types of content? Video? Photo? Polls?
- 7. Get the basicsset up • Allocate resources – Not just your intern, or your CEO’s kid • Page Descriptions • Comment Policies • Landing Tabs • Fresh Content • Promotion (TV, website, email, print materials) See Hubspot’s “Anatomy of A Successful Facebook Page”
- 8. You’ve got fans– now keep them engaged • Content that adds value • Regular Features / Traditions • Invite users to participate • Exclusive content • Access to talent/experts
- 9. With every post,ask yourself: Is this interesting, entertaining, or somehow providing value to people? Two secrets to boosting interactions: Clear call to action (like, comment, share) Rich media (link, photo, video) More interactions ↔ More impressions
- 10. Remember to behuman… At the end of the day, social media is still just that: people talking to people.
- 11.