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Social media

Social media are online platforms that allow users to share content, information and communicate with other users. Some of the earliest social media sites included Six Degrees and blogging sites in the late 1990s. Today, social media has become an important tool for communication, news, and decision making. Popular social media sites include Facebook, Twitter, Instagram, YouTube and WhatsApp. While social media provides advantages like large audiences and brand building, it also poses disadvantages such as decreased face-to-face skills and privacy issues.

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SOCIAL MEDIA
SOCIAL MEDIA Social media are interactive technologies that allow the creation or sharing/exchange of information, ideas, interests, and other forms of expression via virtual communities and networks. Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration “Don’t use social media to impress people; use it to impress people.” - DaveWillis.org
HOW DID SOCIAL MEDIA START? • The Launch of Social Sites They introduced users to digital communication through email, bulletin board messaging, and real- time online chatting. This gave rise to the earliest social media networks, beginning with the short-lived Six Degrees profile uploading service in 1997. • It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation that’s still popular today. “Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi
What is the Importance of Social Media? • In today’s society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking.” –Steve Jobs
• Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue. “If life were predictable it would cease to be life, and be without flavor.”. –Eleanor Roosevelt
WHAT ARE THE EXAMPLES OF A SOCIAL MEDIA? • Facebook • Twitter • Instagram • YouTube • Whatsapp • Facebook messenger • Pinterest • Snapchat • QQ “Focus on how to be social, not on how to do social.”
WHAT ARE THE ADVANTAGES OF SOCIAL MEDIA? • You reach large audiences. • You have a direct connection with your audience. • You can create organic content. • You have access to paid advertising services. • You build your brand. • You drive traffic to your website. • You can evaluate your performance. • You can share your expertise. • You can connect anytime. • You can educate yourself. • You can build relationships. “Social media is not about the people! Not about your business. Provide for the people, and the people will provide you” - Matt Goulart
WHAT ARE THE DISADVANTAGES OF SOCIAL MEDIA? • Lacks Emotional Connection. • Gives People a License to be Hurtful. • Decreases Face-to-Face Communication Skills. • Conveys Inauthentic Expression of Feelings. • Diminishes Understanding and Thoughtfulness. • Causes Face-to-Face Interactions to Feel Disconnected. • Facilitates Laziness. • Distractions • Loss of privacy. “The power of Social media is it forces necessary change. “ . - Erik Qualman
RUSSELL GABRIELLA GATDULA