To attract their intended audience of indie/alternative music fans, the document's author created a magazine covering current alternative artists like The XX and Alt-J on the cover. They also featured a female cover model based on research showing readers preferred female artists. The author addressed the audience by releasing the magazine monthly to provide regular new content, and priced it at £2.90 which was within the popular price range identified in the research. The magazine's design, features, and article styles were tailored based on audience research findings to attract and engage the target readership.

1. QUESTION 5
HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

2. To attract and address my audience, I took into
account the questionnaire and interviews I
carried out within my primary research in
order to create a product that followed the
convention of a magazine that the audience
would want.
My questionnaire showed me that my
magazine would aim to attracts a particular
audience that is interested in indie or
alternative music. I addressed and attracted
the audience in this way through the inclusion
of current alternative musicians on my front
cover, this is shown within my cover lines,
including artists such as The XX and Alt-J.
To attract my audience, I used a female model
as the main cover star. This is because my
questionnaire showed me that 21 out of thirty
people would rather read about a female artist
than a male one. I believe this does not limit
the magazine to one gender readers as female
artists are extremely popular and current at
the moment within the music industry today.

3. I addressed my audience by choosing to release my magazine
monthly. I feel this period of time between issues represents
music magazines well, allowing more new news and
information for the reader in each issue. This is addressed
through the tagline of my magazine; “Britain’s Best Music
Monthly”.
Question 4 of my questionnaire showed that the majority of
reader would be willing to pay between £2.01-£3 for a music
magazine. I chose to address this by pricing my magazine at
£2.90. I feel this price is affordable, although it is at the higher
end of the particular price spectrum, I feel that it needed to
be due to the magazine being released on a monthly basis.
This price also addresses my audience by being affordable,
relating to the particular age group of my target audience
being loosely labelled within the demographic of group E
(unemployed and student) to those in C1 (office staff). Using
audience psychographic research, the magazine and its
content suggest the those Aspirers (interested in image and
appearance) would be most likely to be the magazine’s
potential readers. Considering Maslow’s Hierarchy of Needs,
Vinyl would fall into the belonging needs layer, with a great
feeling of involvement and community between the
magazine and its readers. I addressed this by including
features within my contents page that create a feeling of
personal involvement through the Editor’s note and the
reader’s review.

4. I addressed my audience by focusing my double page
spread article based on music rather than gossip. I also
expressed this through the different features within my
magazine such as gig reviews. My double page spread
addresses my audience in a fairly informal, but
professional and sophisticated manner. This is shown
through the informative style of the article rather than a
simple question and answer format. This suggests that the
audience are interested in a more detailed and well
written article.
I also wanted to attract my audience by choosing to focus
on a solo artist within my magazine, as the majority of
people who carried out my questionnaire would prefer to
read about a solo artist rather than a group or band. This
helps to attract my audience.
I wanted to attract my audience by including different
magazine features. I decided on these particular features
through the use of my questionnaire. The two prominent
features that I and those who filled out the questionnaire
felt were interviews and reviews. This is why I chose to
include these feature within my product.

5. I attracted my audience by designing
my magazine in a neat and organised
way. I felt that this would make it
easier to read as well as make my
product look more sophisticated and
professional.
I used a mixture of both candid and
posed images within my magazine to
address my audience. I feel this would
attract a wide audience, pleasing both
readers that want to see posed
pictures and those who want to see
more natural images.