The document describes a student's plans for marketing a local newspaper called "The Leicester Edition" through various mediums. The newspaper will include stories on local politics related to Syria, the new football season for Leicester City, and funding for the local NHS. The marketing plans include creating radio advertisements in the form of a catchy, rhythmic song and placing advertisements and scratch cards on the front page. A billboard poster will feature the slogan "Leicester's Favourite, The Leicester Edition" along with the price in the bottom corner.

1. Final Idea

2. Newspaper
 I have put together my story’s that will
exist in my 2 page spread newspaper also
including gifts and giveaways that I will
have as adverts on my newspaper, these
will feature on the front page of my
newspaper to entice people into buying
my newspaper.

3. Newspaper
 My main story Is going to be on the recent
news of the Syrian government however the
reason I am going to have this story in my
local newspaper for Leicester is because
Leicester’s MP's are leading the government
into the attacks on Syria potentially causing
Leicester to be attacked.
 This will be the front story on my newspaper
with the photo being of a male in a suit
leaving his car being bombarded by news
reporters.

4. Newspaper
 On my second page that will be included
in my newspaper will be the start to the
new football season for Leicester city and
how they are going to cope in the league
after last seasons devastation.
 Another story is how Leicester locals can
help with the funding the NHS in Leicester
due to lack of money and support.

5. Newspaper
 As well as having my 3 story’s I am going
to have adverts in my newspaper and
scratch cards which may draw people in
to buying my newspaper.
These will feature on the
first front page of my
newspaper across the
bottom of the page as an
advert, it will be on a red
background advertising
the lottery tickets, with
Lottery in bold writing.

6. Radio
 My radio advert is going to be very
exciting and full of energy trying to be
‘different’ but in a good way that attracts
people attention. My radio advert will be
a males voice singing a poem about the
new newspaper.
 I will create my own theme song which
will be catchy and rhythmic for the
audience.

7. Radio
 My male voice will be singing a rhythmic
song that people will enjoy and find
catchy so they cannot get it out of there
head, this way they will remember the
newspaper and when they see it they will
buy it.
 I am going to create the song/poem and
the backing music.
Rememberable Face !

8. Radio
 My radio advert will be similar to the go
compare adverts in the sense that you
never get the song out of your head, this
makes people remember and buy your
product.
 In my radio advert I will have the price of
the newspaper included so people are
aware however this will be at the end of
the advert after they have heard the
happy, upbeat song.

9. Billboard Poster
 I have decided that with my poster I will keep it
clean with little information on it as other
newspaper companies have done such as this
one by ‘The Sun’.
 My billboard poster will be a white background
with the slogan ‘Leicester's Favourite, The Leicester
Edition’ and The Leicester Edition will be wrote in a
different font to stand out and underlined.

10. Billboard Poster
 I wont show what the newspaper looks
like on the billboard poster because
people will already know what a
newspaper looks like they are only
interested in the content.
 On the poster I am going to have a plain
white background with a dark backdrop
on it, my slogan and ‘The Leicester
Edition’ written with the badge on the top
of the poster.

11. Billboard Poster
 My Billboard poster will look clean and not
too full of information, my poser will have
my badge for my newspaper on and it will
have the price of the newspaper written
in the bottom right hand corner on a
diagonal angle. The price will be written in
bold and with a red circle around it with a
red coloured background.