Jessica Dunn is pitching a new rap magazine targeted at teenagers and young adults aged 14-25. The magazine will be priced affordably at £3.50 and distributed in shops across North London both physically and digitally online. It will include interviews, articles, and stories about up-and-coming rap artists as well as audience reviews. Jessica plans to market the magazine using social media and differentiate it from competitors by keeping costs low and maintaining a modern, clean design that appeals to her target audience.