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WiFi – The Dangers
Versus
Social WiFi - The Benefits
Jonathan Lloyd
@Jonathanlloyd
@Widify
The WiFi World
• 2.8 billion mobile devices by 2016
• Consumers expect WiFi
• Challenge for venues is providing connectivity
which is reliable, safe, secure, monitored and
provides a return on investment
• Venues still providing WiFi password access
The Solution
77% consumers prefer social media login as a means of authentication
The Solution
Results
• Grow social media and increase reach
• Capture data for CRM
• Drive traffic to your website
• Setup emails based on repeat customers and
birthdays
• Content filtering and legally compliant WiFi
Analytics
Example Return on Investment
• 300+ seat restaurant
– 75 WiFi users a day (1/4) = 2250 a month
– 35 new Facebook Likes = 1050 a month
– Facebook page currently 6000. Potential 12,000
– Double Facebook reach
– 75 new website visits = 2250 a month
– New and repeat bookings
– Customer experience
– Security and peace of mind
How to Get Started
• Entry solution is Widify in a Box
• For large venues (60 users +) conduct a survey
to map WiFi coverage.
• WiFi analytics, monthly data and account
management
• From £100 +VAT a month
Widify
• Independent media and software company
• Background in local marketing
• Managed WiFi, apps and online marketing
solutions
• Focus on the hospitality industry with clients
including Sophie’s Steakhouse
• Over 30,000 users through our WiFi hotspots
WiFi - The Dangers Vs. Social WiFi - The Benefits By Jonathan Lloyd

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WiFi - The Dangers Vs. Social WiFi - The Benefits By Jonathan Lloyd

  • 1.
  • 2. WiFi – The Dangers Versus Social WiFi - The Benefits Jonathan Lloyd @Jonathanlloyd @Widify
  • 3. The WiFi World • 2.8 billion mobile devices by 2016 • Consumers expect WiFi • Challenge for venues is providing connectivity which is reliable, safe, secure, monitored and provides a return on investment • Venues still providing WiFi password access
  • 4. The Solution 77% consumers prefer social media login as a means of authentication
  • 6. Results • Grow social media and increase reach • Capture data for CRM • Drive traffic to your website • Setup emails based on repeat customers and birthdays • Content filtering and legally compliant WiFi
  • 8. Example Return on Investment • 300+ seat restaurant – 75 WiFi users a day (1/4) = 2250 a month – 35 new Facebook Likes = 1050 a month – Facebook page currently 6000. Potential 12,000 – Double Facebook reach – 75 new website visits = 2250 a month – New and repeat bookings – Customer experience – Security and peace of mind
  • 9. How to Get Started • Entry solution is Widify in a Box • For large venues (60 users +) conduct a survey to map WiFi coverage. • WiFi analytics, monthly data and account management • From £100 +VAT a month
  • 10. Widify • Independent media and software company • Background in local marketing • Managed WiFi, apps and online marketing solutions • Focus on the hospitality industry with clients including Sophie’s Steakhouse • Over 30,000 users through our WiFi hotspots