The document discusses the challenges and benefits of providing WiFi in venues, highlighting the growing consumer expectation for reliable and secure connectivity. It promotes social media login over traditional password access, emphasizing its potential to enhance customer interaction and data capture for marketing purposes. An example ROI is presented for a restaurant implementing these strategies, along with recommendations for getting started with WiFi solutions tailored for the hospitality industry.

2. WiFi – The Dangers
Versus
Social WiFi - The Benefits
Jonathan Lloyd
@Jonathanlloyd
@Widify

3. The WiFi World
• 2.8 billion mobile devices by 2016
• Consumers expect WiFi
• Challenge for venues is providing connectivity
which is reliable, safe, secure, monitored and
provides a return on investment
• Venues still providing WiFi password access

4. The Solution
77% consumers prefer social media login as a means of authentication

5. The Solution

6. Results
• Grow social media and increase reach
• Capture data for CRM
• Drive traffic to your website
• Setup emails based on repeat customers and
birthdays
• Content filtering and legally compliant WiFi

7. Analytics

8. Example Return on Investment
• 300+ seat restaurant
– 75 WiFi users a day (1/4) = 2250 a month
– 35 new Facebook Likes = 1050 a month
– Facebook page currently 6000. Potential 12,000
– Double Facebook reach
– 75 new website visits = 2250 a month
– New and repeat bookings
– Customer experience
– Security and peace of mind

9. How to Get Started
• Entry solution is Widify in a Box
• For large venues (60 users +) conduct a survey
to map WiFi coverage.
• WiFi analytics, monthly data and account
management
• From £100 +VAT a month

10. Widify
• Independent media and software company
• Background in local marketing
• Managed WiFi, apps and online marketing
solutions
• Focus on the hospitality industry with clients
including Sophie’s Steakhouse
• Over 30,000 users through our WiFi hotspots