The document provides details on the design and layout of a proposed hip-hop/rap magazine called "HHR". It describes key design elements for the front cover, contents page, and a double page article spread. The front cover will feature a central image of a rap artist occupying most of the page. The contents page will list articles in a clear, easy to read format with additional images. The double page spread will have a large featured image on one side and a 3-column article about the artist on the other. Common colors used in hip-hop magazines like red, black, grey and white will be utilized throughout for visual appeal and brand consistency.

1. Magazine DNA
By Tahmid Ahmed

2. DNA
Consumers who purchase ‘HHR’ will be introduced to new and un-heard
of information about hip-hop/rap artists. This means that those who
purchase the magazine are able to talk about these new information
with their peers. This will also make their friends believe that their
information is up-to-date and that they know a lot.
On the front cover of a hip-hop/rap magazine there is always a central
image of an established artist which takes up about 85 – 90% of the
page. For each issue of a magazine there is always a new artist featured
on the front cover.
The magazine will be modern, fresh and stylish and will appeal to the
target audience.
The colours I will mainly use on my magazine are red, black, grey and
white as those are the colours you will find on a hip-hop/rap music
magazine. ‘The Source’, ‘XXL’ and ‘vibe’ use these colours on their
magazines.

3. Front Cover
The masthead of my magazine will be situated on the top left hand corner
of the front cover as this is the location you normally find it. It’s placed on
the top left because in shops when they are placed on the shelf you will see
the masthead. The masthead will also be large and will stand out so it’s
noticeable.
Readers will know which article featured on the front cover is the main one
by increasing the text size to make it bigger than all the other text on the
front cover. I will also make words like ‘you’, bold because it’ll directly
address the reader making them believe the magazine is for them.
The page will also be balanced so for example if I use a lot of the colour red
on the left side of the magazine is will balance I out with the addition of the
colour red on the other side.
Colours I mentioned previously will be used on the front cover to appeal to
the target audience.
As always featured content will be situated in dead areas, so text and
images won’t be placed on the face, it’ll be placed on the clothes, hair and
background.
The person for the central image of y magazine will need to wear a hoodie
and jacket as it’s stereotypically associated with rappers.

4. Contents Page
I will make sure to not make the contents page confusing. It’ll be simple
and easy to use. There will be two headings on the contents page. One
for all the things featured on the front cover and another heading for
the rest.
I will have another image of my chosen artist on the contents page, it
won’t be a portrait, however it will be a full body shot of him.
Red, white, black and grey will also be used on the contents page as
those types of colours appeal to the target audience.
The masthead will also be on the contents page and will be situated on
the top left hand corner
The main part of the contents page is the text which tells you what
other articles/stories there are in the magazine so it’s important that
it’s clear and easy to read.
There will also be a message from the editor on my music magazine

5. Double Page Spread
There will be an article on the double page spread. This article will be
about the artist featured on the from cover of my magazine. The article
will be detailed and will be split into paragraphs into 3 columns.
On the left of the page there will be an image of the artist which will
take up the whole page and on the right side of the page will be the
article.
In order for people to be interested on reading the article, it must look
visually appealing and it must persuade consumers to want to read it.
I will use the colours re, white, black and grey on the double page
spread as those are the colours I have gone with thought the magazine.
To make the reader want to read the article I will add a quote which will
be enlarged. This will also help them know what the article is about.
The title of the article will also be large and will take up almost 1/3 of
the page.